浅析广告英语的基本语言特点及翻译

广告英语作为一种特殊用途英语,它与普通英语有着较大差别,在语言运用上有其鲜明的特色。从广告英语的词汇特点、句法特点和修辞特点三方面分析了广告英语的基本语言特点,这就要求在翻译时应坚持正确的翻译标准,充分考虑广告英语的语言特色,采取恰当的翻译策略,以展示广告英语所特有的语言魅力。     

高校外教跨文化管理工作探析

外籍教师管理工作是我国高校引进国外智力、开展合作办学、推进高等教育国际化的一项长期任务。为此,必须关注跨文化管理在高校外教管理中的重要作用,反思这些冲突背后深厚的文化因素;同时需要注意跨文化交际中的语言文化障碍和语言文化修养问题;需要在多元文化背景下坚持五个注重,以跨文化的思维和技巧来进一步开发外籍教师这块有效的教育资源,促使高校外教管理工作更臻完善。     

基于多媒体技术的"英语国家与文化"的教学模式初探

探讨了语言与文化的关系,指出跨文化意识的培养在高职英语教学中对英语专业学生的重要意义,并结合实例探讨了多媒体辅助教学的必要性和有效性,同时强调了教师自身应该提高对文化教学重要性的认识,积极探索在英语教学中跨文化交际法的应用。     

德国汉学家顾彬跨文化研究平议

德国汉学家顾彬的跨文化研究旨在遵循通过＂异域＂、反观自身的学术路径,力反在一切文化中寻找相同结论的普遍主义思想。对中国文学的研究立足于具体的历史文化语境,注重历史文化的差异性和独特性。对中国文学史的撰写强调以文为本,侧重于＂语言＂＂形式＂的探索,力图实现文学史与思想史的结合。他力避欧洲中心主义,试图以世界性眼光考量中国作家作品,这对于中国文学如何在世界发出自己的声音,颇具有警示意义。只有弄清顾彬这种跨文化研究的出发点、具体内涵及其所体现的价值与意义,才能与顾彬保持平等而宽容的对话。     

解析电影《我们的家庭婚礼》中的文化差异与融合

跨文化冲突是不同性质的文化之间的矛盾性表现。美国电影《我们的家庭婚礼》讲述的是美国洛杉矶两个不同民族出身的美籍家庭在筹备儿女婚礼过程中,由于不同的文化而引发的种种矛盾和伤害。本文从民族主义和家庭建构的角度,对影片中的误解和冲突进行分析,试图寻求解决和避免文化冲突的方法。     

关于跨文化交际能力培养融入医学英语教材建设的探索——以《剑桥医学英语》为例

本文基于医学生跨文化能力的构成,从跨文化交际的角度分析《剑桥医学英语》教材的编写特色,探索跨文化交际能力培养融入医学英语教材的途径。     

The influence of water depth on kinematic and spatiotemporal gait parameters during aquatic treadmill walking

The purpose of this study was to investigate kinematic and spatiotemporal variables of aquatic treadmill walking at three different water depths. A total of 15 healthy individuals completed three two-minute walking trials at three different water depths. The aquatic treadmill walking was conducted at waist-depth, chest-depth and neck-depth, while a customised 3-D underwater motion analysis system captured their walking. Each participant’s self-selected walking speed at the waist level was used as a reference speed, which was applied to the remaining two test conditions. A repeated measures ANOVA showed statistically significant differences among the three walking conditions in stride length, cadence, peak hip extension, hip range of motion (ROM), peak ankle plantar flexion and ankle ROM (All p values < 0.05). The participants walked with increased stride length and decreased cadence during neck level as compared to waist and chest level. They also showed increased ankle ROM and decreased hip ROM as the water depth rose from waist and chest to the neck level. However, our study found no significant difference between waist and chest level water in all variables. Hydrodynamics, such as buoyancy and drag force, in response to changes in water depths, can affect gait patterns during aquatic treadmill walking.     

“跨文化诗学”是中国比较文学的形态特征

近30年来世界比较文学的重心已经移至中国。中国学者在研究方法上做了一系列新探索与新表述,提出了阐发法、原典实证法、三重证据法等一系列行之有效的方法,将"影响研究"与"传播研究"剥离,将"平行研究"优化为"平行贯通"研究,并在"译介学"与"翻译文学"、"世界文学学"与"宏观比较文学"、"形态学"与"变异学"等若干分支学科中做了新的建构与开拓。中国比较文学以其开阔的胸襟与宏大的视野,超越了法国学派、美国学派那样的学派局限,以东西方文化融合,文化视阈与文学研究融合,历史深度与现实关怀融合的方式,形成了"跨文化诗学"这一新的学术形态与特色,也使世界比较文学进入了第三个发展阶段。     

Cultural Differences in Garnering Social Capital on Facebook: French People Prefer Close Ties and Americans Prefer Distant Ties

The link between social capital (SC) and Facebook has been widely studied in the U.S., and less is known about how students from different cultures use the site to garner SC. We measured network composition, communication on Facebook, and SC via questionnaires in France and the U.S. We found that American students have a greater proportion of distant to close ties in their networks and higher levels of bridging SC than French, the latter preferring bonding SC. A stronger relationship between SC and communication via Facebook was observed in the U.S. These findings are explained by cultural differences in relatedness.     

“Oh,I’m Here!”: Social Media’s Impact on the Cross-cultural Adaptation of Students Studying Abroad

This study investigates the perceptions and interpretations of social media and online communication by students engaged in study abroad programs. In-depth interviews were conducted and analyzed with 23 American and international students who completed or were engaged in a study abroad program. Results suggest that online communication enhanced the students’ experience, providing help with sociocultural skills, informational needs, relational bonds, and psychological well-being. Different platforms were preferred when communicating with friends versus family and intimates. Online communication between co-nationals from the student’s home country buffered both the sojourning student’s acculturative stress, and the stress and concern of distant family members.