浅析英语教学中的文化渗透

语言是文化的一部分,不能独立于文化而存在。由于不同的民族有着不同的社会文化背景,因此,学习一种语言必须了解这种语言所承载的文化。英语教学中必须注重对学生进行文化渗透,首先,应充分利用现有教材,立足课堂,进行文化渗透,其次,要不断开拓第2课堂,加强文化渗透。     

What price evidence? The ethics of office and the ethics of social science in British cultural policy

This paper considers the use of evidence for government decision-making using ethnographically informed data from the lived experiences of those involved in British cultural policy. It does this in order to engage and extend work that has sought to defend bureaucratic forms of activity. The paper offers an empirical case study of how the civil servants’ ethic of office [DuGay, P. (2008) ‘Max weber and the moral economy of office’, Journal of Cultural Economy, vol. 1, no. 2, pp. 129–144] is reinforced by the identity of the social scientist. The use of social science in policy advice is a moment where the bureaucrats are able to distance themselves from political decision-making, thus reasserting an important aspect of civil service practice and identity. However, as the latter part of the article illustrates, the dynamics of cultural policy-making, in particular the use of economics, situate the role of social science as paradoxical. It is both supportive and corrosive of the bureaucratic ethic. This paradox is the basis for a critical perspective on the ethic of office as deployed in contemporary government.     

高职文化基础课教材体系的重构——以永州职业技术学院的调查为例

调查发现，高职生对高职公共文化基础课程的整体认知情况较好，学生偏重内在涵养和动手操作能力的提高，德才兼备已成为高职生的理性追求目标。同时也发现，公共文化基础课程设置及其教材体系存在诸多问题，因此必须重构高职公共文化基础课程，对相关课程进行有机整合，注重系列教材间的优化组合，体现整体性、科学性、校本性的、编写原则。     

中国传统服饰文化的旅游价值及其开发初探

本文首先分析了我国传统服饰文化资源的4个主要特点,然后从旅游开发的角度分析论述了我国古代传统服饰的旅游开发价值,最后从服饰旅游产品设计的角度对我国传统服饰文化旅游资源的产品设计提出了初步的建议。     

高职院校校企文化联营方法初探

高校校企文化联营是校企联营的进一步发展和完善，采用怎样的途径和方法充分发挥校企文化联营的作用，是影响校企文化联营实施效果的关键一环，也是高职院校开展校企文化联营研究和实践所要解决的重要问题之一。     

文化产业视野下吉林省冰雪旅游产业的创新发展

随着人们对生活质量的要求越来越高,冰雪旅游近年来得到了大力地追捧。吉林省凭借着得天独厚的资源优势,使得冰雪旅游产业迅速发展。从吉林省冰雪旅游产业发展现状入手,从优、劣势两方面进行分析,提出加强资源整合、构建完善的冰雪旅游产业链、加强冰雪旅游服务体系构建、注重旅游品牌建设、引进市场竞争机制、注重旅游项目开发等策略,为实现吉林省冰雪旅游产业创新发展提供理论支持。     

试析晚清文化传播的两种模式

晚清的文化传播呈现出两种不同模式。精英化的文化传播模式极力展现有关国家民族的政治理念等宏大叙述,体现出传播主体精英化的身份特征和价值立场,在特定时期有其历史意义,也有自身缺陷。大众化的文化传播模式突出普通民众的审美情趣和心理体验,体现了晚清民间知识分子的价值取向,有着精英文化传播模式不可替代的社会意义。     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

‘Tours of Imperialism’: Cricket and Cultural Transfer in South Africa, 1880–1910

Abstract

Few can deny the significance of sport in today’s South Africa. The sporting structures upon which this is based were first introduced to the country by the British in the late nineteenth century. In line with policies of cultural imperialism, sports such as cricket were promoted at this time as part of a wider political agenda that encouraged the adoption of an ‘English’ way of life in the region. Sports tours, most notably cricket, were a fundamental part of this cultural transfer between the ‘Mother Country’ and her colonies in Southern Africa. To underpin the study of transnational linkages and transfer in African sports, this paper will offer an historical overview of how ‘British-styled’ sport arrived in South Africa and how the early cricket tours between England and South Africa were constructed to promote distinct political and cultural connections. This paper will explore the early development of cricket in South Africa and investigate its symbiotic link to British imperialism and colonialism via the first tours and sporting exchanges that took place. The origins of the game in South Africa will be examined as well as its development up to 1910 (the date of Union in South Africa) as the site of a constructed transnational 'brotherhood' between Britain and its most coveted African colonies.     

网络"粉丝"文化社区传播机制初探

“粉丝”文化在网络环境下获得了飞速的发展,“粉丝”文化社区的形成有赖于网上传播和网下传播两种机制的合力。本文重点考察了“粉丝”社区的网上传播机制,并简要介绍了其网下传播方式。从中可以看出网络“粉丝”文化社区与现实“粉丝”文化及其他网络社区的区别。