Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.     

卓越工程师背景下“供电技术”课程建设的探讨

供电技术课程是电气工程及其自动化专业的一门重要的专业课,也是我校卓越工程师计划中的核心课程。课程涉及供配电技术的基本理论及供配电系统的设计、计算、管理、运行和维护,有着明确的工程应用背景。在强调实践、注重应用的卓越工程师教育背景的思想指导下,坚持积极探索教育教学方法,整合课程内容,改革考核方式,深化改革,不断实践,完成课程改革和建设任务。     

论结构主义课程论对电视教材编制的启示

计算机、网络技术的飞速发展,对电视教材在教育中的应用提出了严峻的挑战,电视教材的编制要有新的思路和方法,才能更好的适应当代教育。试解读布鲁纳结构主义课程论的内涵,提出电视教材编制的新思路和观点,以期为今后提高电视教材的编制质量提供参考。     

The curriculum for children with severe and profound learning difficulties at Stephen Hawking School

The increasing number of children with profound and multiple learning difficulties means that many schools for children with severe learning difficulties are having to review the curriculum that they offer. In addition, these schools are continuing to question whether a subject‐based approach, in line with the National Curriculum, is the most appropriate way of meeting the educational needs of children working at the earliest stages of development. The staff at Stephen Hawking School, in east London, have been reviewing their curriculum over the past two years to try and meet the needs of their changing population, the needs of the National Curriculum and the suggestions and proposals in both the Rose and Cambridge reviews.     

关于学院课程体系建设的思考与实践

大连教育学院的课程体系建设是构建功能比较完善的现代教育服务体系的重要内容,也是学院适应教育形势需要、提升核心竞争力的重要保证,更是促进教师专业成长、提高教育教学质量的基础工程。     

谈基于校企合作科研项目的课程开发——以高职车辆安全监控及管理技术课程为例

根据当今交通行业车辆安全监控技术的需求，开发了车辆安全监控及管理技术课程。课程的资源来源于校企合作的项目，课程及实训的内容均以危险品运输作为载体，具体内容根据项目中的模块进行设置，课程的考核重点放在过程考核中，切实提高学生的动手能力和解决问题的能力。     

高校日语专业多样化人才培养合理性探索——以江南大学为例

进入21世纪以来,随着中日经济文化交流的不断发展,培养学生的综合语言运用能力是日语专业课程改革的重点,而这种能力的形成不能仅靠孤立地掌握语言知识和语言技能,在学习过程中,提高文化素养、陶冶情操和形成有效的学习策略也将伴随始终。本文以江南大学日语专业课程建设改革为例,探讨人才培养过程中课程建设的重要性以及各方面能力的培养方式和途径。     

论地方高校学报的区域先进性--以《保山师专学报》为例

分析地方高校学报的优、劣势所在,提出地方高校学报的特色定位策略,并探讨地方高校学报实现区域先进性的几种方法.     

体育博客的基本特征及其发展趋势

体育博客包含了内容涉及到体育方面的博客以及从事与体育相关工作人士的博客。按照写作者身份的不同,体育博客可以分为体育明星博客、体育记者博客和体育迷博客,三类博客由于写作目的的不同而表现出不同的特征。体育博客因为博客与体育的联姻,在博客的发展过程中将扮演重要的角色,呈现出商业化、新闻化、多媒体和以赛事为中心周期性发展的趋势。