论旅游目的地建设中节点的错位协调开发

在分析旅游节点的构成及其类型的基础上,阐述了旅游目的地各类节点错位协调开发的必要性,探讨了节点错位协调开发的模式,包括完善政府监控、市场主导、企业运作的协调发展体制;坚持节点错位开发的原则,实行差异化开发战略;健全节点协调发展,共同打造目的地旅游品牌的机制（含快速反应机制、统筹安排机制、联合宣传促销机制等）。     

阅读使情感获得归宿

情感作为精神的重要内容,表达了人对周围世界的肯定、否定等复杂的情绪体验。身心和谐的生存理想,是古往今来人们所向往的。阅读为人的精神世界创造了生存的土地,阅读使人类情感获得了归宿。     

基于形象调研的旅游地形象定位与口号设计——以淄博市为例

在地方性分析和市场感知形象调研的基础上,将淄博市旅游形象确定为：“齐国故都、聊斋故里、足球故乡、陶瓷名城、田园都市、开放淄博”;旅游主题口号设计为：“多彩齐都,足球源地——21世纪山东淄博之旅”。在此基础上,针对不同层次、不同类型旅游目标市场对淄博市的感知形象和旅游期望,设计分目标市场旅游地形象．提炼更富个性和号召力的旅游口号．建立起纵向有关联、横向相协调的旅游地形象和旅游口号体系。     

Can gender differences in educational performance of 15-year-old migrant pupils be explained by societal gender equality in origin and destination countries?

In this paper, we attempt to explain the differences between reading and math scores of migrants’ children (8430 daughters and 8526 sons) in 17 OECD destination countries, coming from 45 origin countries or regions, using PISA 2009 data. In addition to the societal gender equality levels of the origin and destination countries (the gender empowerment measure), we use macro indicators of the origin countries’ educational systems, economic development and religions. We find that migrant daughters from countries with higher gender equality levels obtain higher reading scores than comparable migrant sons do (but this is not the case for math scores). In addition, the higher the gender equality levels in the destination countries, the lower the reading and math scores of both male and female migrants’ children in their destination countries. Further analyses suggest it is the difference between gender equality levels, rather than the levels themselves, that explains the educational performance of both female and male migrant pupils. Our results also show the low gender equality level in Islamic origin countries offers a possible explanation for the low educational performance of Islamic pupils, both male and female. Finally, migrants’ daughters seem to perform slightly better educationally, compared with migrants’ sons.     

新媒体对大学生旅游目的地选择的影响--基于海南省高校的分析

近几年来互联网飞速发展,信息接收的方式也变得丰富多彩,如何利用互联网媒体进行信息的传播对各个行业都尤为重要。随着我国经济的发展以及互联网技术的普及,旅游者在对旅游目的地进行选择时更加依赖于博客、微博等互联网媒体;因此,旅游行业对运用新媒体平台进行宣传越来越重视。探讨新媒体对大学生旅游目的地选择的影响,提出新媒体平台下旅游目的地的发展要点。     

基于空间集聚和中转指数的我国入境旅游省际功能研究

从入境旅游流时空演变角度,利用空间集聚指数和中转指数,对我国入境旅游省际的集聚和中转功能进行了研究。通过建立空间集聚指数和中转指数,对省际入境旅游区的空间集聚效应和辐射效应进行测量并据此对目的地和中转地级别进行分类。从入境旅游区的目的地功能和中转地功能,提出了我国九大入境旅游省际功能区。     

基于旅游目的地视角我国民族民间体育赛事利益相关者系统解析

摘要：为了进一步明晰我国民族民间体育赛事与旅游目的地之间的关系,增强对民族民间体育赛事的认知度、关注度和重视度。以民族民间体育赛事为研究对象,运用文献资料法、实地考察法、访谈法、案例分析法等研究方法,在对我国民族民间体育赛事发展现状深入调查的基础上,引入利益相关者理论,基于旅游目的地视角构建了我国民族民间体育赛事利益相关者关系模型和利益相关者系统全要素模型。结果表明：1）我国民族民间体育赛事是由诸多利益相关者组成的供需网络价值链,与旅游目的地之间的共生度和关联度极高。2）我国民族民间体育赛事利益相关者系统由主体、客体和环境因素三部分构成,各要素之间体现出明显的竞合关系。3）我国民族民间体育赛事的社会发展度与社会利益相对应,呈正相关;经济发展度与经济利益对应,呈正相关;赛事影响力与环境利益相对应,呈正相关,反映在时间和空间上。该研究为后续我国民族民间体育赛事与旅游目的地的互动影响机理及实证研究提供了重要的理论基础。     

Comparing students’ study abroad experiences and outcomes across global contexts

In this study, we explored the influence of international destinations on student experiences and learning outcomes in study abroad by comparing outcomes across international tracks within a common global program. All students take the same semester-long course then travel on one of seven international tracks to different countries. Our study treated each international track as a case and used a mixed-methods approach to analyze students’ journals kept while studying abroad to compare the experiences and learning outcomes of students across cases. This analysis revealed that although the cultural distance between the United States and the host culture appears to influence students’ experiences, several other factors such as the presence of a foreign language and visible historical environment are also important to consider. These results provide insight for designers of global programs regarding the implications of choosing different international destinations as the focus of their programs.     

An examination of the relationship between destination image and marathon participants’ behaviours

ABSTRACT

The purpose of this study was to examine the relationship between the destination image and behaviours of marathon participants with different levels of behavioural running involvement. This study focused on the Kyoto Marathon in Japan. The survey was conducted on marathon participants. The data of marathon participants was obtained through the Kyoto Marathon 2017 runner survey website. The participants were classified into two groups by cluster analysis – those with high running involvement and those with low running involvement using their experience of marathon events and running history variables. A comprehensive destination image scale was used to assess the practical implications of a sport event. MANOVA and ANOVA were used to test the influence of running involvement on a marathon participant’s destination image perceptions, place attachment, satisfaction and behavioural intentions. These results do not support the role of sport involvement in terms of the key-dependent variables of the study, namely place identity and dependence, intentions to participate in the event again and destination image perceptions. However, the influence of destination image factors and event satisfaction were still evident in their ability to predict sport event tourist intentions to revisit a sport event that is held in the same destination every year.     

基于旅游者意象感知的旅游地竞争力分析——以草原旅游地为例

旅游地意象与旅游地竞争力关系密切,从旅游地意象感知的视角研究旅游地竞争力是旅游地竞争力研究的一个重要组成部分。基于旅游者对内蒙古草原旅游地意象感知的市场调研数据分析,草原旅游地竞争优势属性主要为民族风情和历史文化旅游资源的吸引力和价值、草原自然景观和良好的环境、草原旅游地的社会文化经济背景三类,劣势属性为涉及旅游购物场所和商品、草原旅游的旅游设施和服务、草原生态和物种的认知项目。在旅游者最想去的草原旅游地的感知中,存在着明显的旅游地意象竞争替代现象。