Export market orientation behavior of universities: the British scenario

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.     

小学语文阅读教学“标准”与“多元”探究

本文概述了"多元解读"的产生及其必要性,以及在实施过程中,如何避免对"多元解读"的过分追求所导致的语文阅读教学的一些误区。同时,本文对"多元解读"的现状加以分析并提出了一些解决问题的策略。     

地属高职院校可持续发展问题之我见

20世纪80年代创办的地属高职院校是我国高等职业教育的开始。自1999年高校扩招以来,地属高职院校发展迅猛,成为我国高等职业教育的主干部分。在新的历史时期,地属高职院校只有坚持以办好专科层次高职为主体的多元化发展定位、与各类高校进行合理分工,并在地级政府的统筹管理下,构建与当地经济社会发展互利共赢的长效机制,才能不断增强自身的可持续发展能力,在地方经济建设和社会进步中有所作为。     

高等职业院校的发展战略选择--赴英国牛津大学研修的感悟

提出了高等职业院校发展战略的内涵，分析了对高等职业院校发展战略的选择需要思考的几个问题，探讨了高等职业学校发展战略的模式选择。     

泉州湾湿地保护与生产活动的冲突和协调发展

阐述了泉州湾河口湿地生物多样性价值及其保护对泉州近海环境的重要意义,但近年来人类活动的频繁干扰,如滩涂湿地过度养殖,工程建设占用湿地,海水污染,外来有害物种的蔓延使河口湿地逐渐退化,生物多样性减少,解决泉州湾河口湿地生产与保护的冲突应本着“善用湿地”这一宗,建立国家有自然保护区并成立相应的管理机构加强立法执法力度,恢复重建红树林群落,将养殖规模控制在理论规划范围内,严格控制污染源及加大对保护区的经济投入等。     

远程教育在全面建设小康社会中的新使命

全面建设小康社会是党的十六大确定的奋斗目标，这一奋斗目标为远程教育的发展提供了广阔的空间和思路，也赋予了它新的历史使命。远程教育在建设小康社会中的新使命是：构建与小康社会建设相适应的现代远程教育新模式；建立与小康社会发展相适应的终身教育新体系；优化配置教育资源，加强远程教育的现代化建设；加强教育科研，探索适应建设小康社会的远程教育新理论。     

试论高校学报的变革与编辑素质

高校学报作为学术交流、技术推广、信息服务的渠道，对推动我国教育事业及学术事业的发展起到了不可低估的作用。但随着市经济体制的逐步建立及各级高校的全方位变革，高校学报也面临着除弊革新的现实，其中，正确定位、办出特色及改变传统办刊模式中存在的弊端应成为高校学报变革的两个重要方面。同时，高校学报的变革对作为学报主体的编辑素质也提出了全新的要求。     

The moderating role of cultural orientation in explaining temporal orientation of self-referencing

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.     

探索高校科技期刊出版模式的改革措施

在介绍了当前国际上科技期刊主流出版模式以及跨国化、集团化、规模化的发展趋势的基础上,对我国高校科技期刊的出版模式进行了探索和研究,分析其体制机制、运营方式及各模式优缺点,并对高校科技期刊的发展定位以及集约化改革措施提出了一些建议,为促进我国高校科技期刊整合资源、做大做强提供参考.     

谈高师院校综合文科教育专业的发展前景

教育的综合化是当今世界教育发展的潮流 ,综合文科教育作为综合教育的重要组成部分 ,在我国基础教育课程改革不断深入的社会条件下 ,因能够适应素质教育、终身教育的需求以及人才的流动性 ,该专业必将具有良好的发展前景。