An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Digital Inclusion in Library Context: A Perspective from Users with Print Disability

Digital inclusion is a strategy pursued to foster social inclusion of those who have been sidelined from the mainstream of information society due to lack of access to digital technologies and the skills to use them. Libraries have been working to close the gap by providing access to computers, the Internet, digital content, and digital literacy programs. However, research reveals a new type of divide where digitally competent people could be digitally excluded. This shows the need for a better conceptualization of access and literacy. This paper commits to exploring the concept of access to digital content from the perspective of people with print disability. It involved in-depth interviews with ten participants with print disability where the International Classification of Functioning, Disability, and Health was used as a framework for data analysis. The overall analysis shows that digital inclusion would be more meaningful if it involved providing content in alternative formats and empowering users to make informed choices. Issues such as flexibility and adaptability in content presentation and design of content discovery tools are among those discussed.     

“技术—组织—环境”视域下数字经济赋能低碳转型发展的路径

数字经济的蓬勃发展为深入推进低碳转型提供了有力的技术、管理和制度手段,但我国现阶段仍存在数字技术创新水平有限、数字人才供给能力不足、数字治理体系亟待健全等问题,制约了数字经济对于低碳转型发展的赋能作用。文章基于“技术—组织—环境”（TOE） 框架,探讨数字经济对低碳转型发展影响的技术迭代路径、管理变革路径及制度优化路径,阐述数字经济在低碳转型发展中的重要作用,为促进我国发展数字经济助力“双碳”目标实现提出政策建议。     

网络信息传播与数字鸿沟

信息通过网络进行传播,从而导致网络信息分布的严重失衡,进一步造成了难以逾越的数字鸿沟。提出消除由网络信息传播形成的数字鸿沟策略。     

白族石刻历史档案数字化展示刍议

分析了传统白族石刻历史档案保护措施存在的问题,并提出构建3D虚拟博物馆全方位集中展示白族石刻历史档案,推动白族历史文化的传播和利用。     

关于在共享工程中合作开展网上参考咨询服务的思考

从分析共享工程中合作开展网上参考咨询服务的意义入手，探讨了目前开展这一项目面临的挑战，并提出了未来的发展方向。     

从认知的角度探讨高校图书馆数字资源的利用率

通过问卷调查的方式对沧州市4所高等院校图书馆数字资源的使用情况进行了统计,分析了高校图书馆数字资源利用率偏低的一些深层次原因,并从认知的角度对提高数字资源利用率提出建议。     

数字作品版权领域利益冲突的解决对策

人类的先进技术、版权人权利的扩张以及传统版权授权通道狭窄等问题引发了数字作品版权人利益和社会公众利益之间的严重冲突。针对这些冲突,本文探讨提出了几种操作性较强的切合实际需要的解决对策。     

数字图书馆实现资源共享的对策研究

信息资源共享是数字图书馆建设的重要组成部分,已成为快速传播信息以及提升国家信息化的重要领域。充分利用现代高新技术发展所提供的网络和信息传播技术带来的有利条件,创造和实现数字图书馆的资源共享,更将有力的推动信息资源的传播和利用率,在促进社会和经济发展进程中发挥更大的作用,满足社会发展的迫切需求。     

论数字图书馆建设中技术与人文思想的融合

数字图书馆作为组织数字化信息资源的一种有效方式得到人们的认可。长期以来数字图书馆研究强调的是新技术的发展和应用,然而技术发展的终极目标是满足人的各种需求,而“以人为本”则要求我们更多的考虑技术与人的关系。