浅谈危机中的营销

在市场竞争越来越激烈的今天,企业所面临的宏观环境和微观环境时时刻刻都处在不断变化的过程中,由此也使企业无时无刻不面临着各种各样的危机.在这种情况下企业应该如何进行营销才能转危为安、战胜危机呢?本文从四个方面进行了简单的论述.     

对高等教育学“危机”及发展的思考

高等教育学学科面临“危机”成为近些年热议的学术话题。然而,从建制和理智层面来分析,高等教育学建制“危机”其实并不存在。个别高校对学位点和研究机构的调整是一种正常的改革行为,并未有充分证据说明在全国范围内该学科的建制出现全局性崩溃;理智“危机”也并不存在,持“危机说”者实则是对高等教育学抱有非合理的“自然科学化”固念。从经济学、社会学、管理学等学科的经验来看,自然科学化并非解决人文社会学科所谓理智“危机”的“灵丹妙药”,人文社会学科与自然科学有所区别的知识结构和发展特点是其正常属性而非理智“危机”。故而,与其说高等教育学学科面临“危机”是一种事实判断,毋宁说是一种警示象征和推动学科再发展的话语策略。面向未来发展,高等教育学应着力于回归知识本义、聚焦中微观研究、推进技术学建设、发展特殊性理论以及构建完整学科力量,谋求新的突破。     

The attribute agenda-setting influence of online community on online newscast: investigating the South Korean Sewol ferry tragedy

The Sewol ferry tragedy was a major event in South Korea in 2014. This study examines the agenda-setting links between a Korean online newscast (Naver) and a Korean online community (Daum). Although each portal initially focused on different crisis attributes and stakeholders regarding the ferry tragedy, their agendas became more alike over time. Notably, the cross-lagged analysis shows significant influence of the online community (Daum) on the online newscast (Naver). This study also expands on Son and Weaver’s [2006, Another look at what moves public opinion: Media agenda setting and polls in the 2000 U.S. election. International Journal of Public Opinion Research, 18(2), 174–197] theoretical model for a stratified agenda, providing a more nuanced look at attribute agenda setting.     

The Impact of the Monographs Crisis on the Field of Communication

This study replicates and extends Yates and Chapman's [(2007), Behavioral & Social Sciences Librarian, 26(1), 39–51] study of references from Communication Monographs, Communication Research, and Journal of Communication for the years 2010 and 2015 to draw further conclusions on the use of monographs in journal literature in the field of communication. Results show that the use of monographs in these journals has been outpaced by references to journal articles by a ratio of 5 to 1. The references were further analyzed by date and publisher. The authors then selected a random sample of the monographs cited in the journals to explore the availability of these monographs in electronic format and found that many are available as ebooks, particularly the more recent titles. The authors also examined the references from a collection of scholarly books in communication from 2005, 2010, and 2015 and found that the use of monographs may be declining slightly. The most notable trend in these references was the increase in the number of references to items in other formats such as film, television, comic books, and websites. The authors conclude that the monographs crisis is indeed affecting citation patterns in the field of communication.     

科技期刊服务区域经济创新体系的路径探讨

分析科技期刊作为记载、传播创新知识和科技信息的主要载体在区域经济创新体系中发挥的重要作用,并探讨科技期刊服务区域经济创新体系的路径.     

可持续发展:问题与出路

在自然资源依托型经济状态下，要实现社会的总体性可持续发展是不可能的；只有在知识经济条件下，可持续发展人才仅具有可能性，同时也具有现实性。     

和谐社会离不开经济发展的支持

建设社会主义和谐社会要靠经济发展的支持。经济发展是解决不和谐因素的主要力量,是构建和谐社会的物质基础。新的历史时期应采取科学的发展观发展经济。     

论知识经济与图书馆

面对知识经济的到来，图书馆管理观念的更新尤为重要，应该努力提高馆员的综合素质，充分发挥他们的积极性、主动性和创造性，增强馆员的现代意识。     

大学新生心理危机及其教育对策

列举大学新生心理危机的四种表现，并分析其产生的主、客观因素，同时提出了调适心理危机的五种教育对策。     

平定“布尔尼之乱”图海宣府出兵考

康熙十四年察哈尔部爆发了布尔尼之乱。笔者试图通过对漠南蒙古王公向背的分析。进而得出康熙帝适时命图海由宣府出兵，威慑动摇之部，对清延迅速平定布尔尼之乱起到的关键性作用。