个人人际情报网络分析在中小企业中的应用研究

人际情报网络分析是企业竞争情报研究的重要内容,个人人际情报网络分析是其中一种重要分析类型,它尤其适合于中小企业行动者。本文在前期研究“基于结构洞理论的个人人际网络分析系统研究”基础之上,选取一个中小企业为研究对象,利用所开发的分析系统,对该企业行动者的个人人际情报网络进行了分析,并提出了若干利用和调整其人际情报网络的建议。实践证明,对中小企业行动者实施个人人际情报网络分析,有利于行动者理清和调控自身人际情报网络,同时也是我们将竞争情报研究成果应用于企业实践的有益尝试。     

身体力行三个代表努力构建山西远程开放教育新体系

江泽民总书记“三个代表”的重要论述,是我党的立党之本、力量之源、生命之基,是教育改革的思想武器,也是构建山西远程教育新体系的指导思想。身体力行“三个代表”,就是要搞好高校党建特别是领导班子建设,培育“四有”新人,促进先进化发展,积极推进山西电大改革,满足先进生产力发展的要求,最大限度地满足社会发展和人民群众对教育的需求,为山西经济建设和社会发展服务。     

Trends and issues in multimedia learning research in 1996–2016: A bibliometric analysis

Parallel to the recent advancements in information and communications technologies, research on multimedia learning has generated a number of theories and empirical findings. Numerous trends and issues have emerged, showing the complex and dynamic nature of multimedia learning and the associated scholarship. To provide a comprehensive knowledge map and an overview of recent research on multimedia learning, 411 peer-reviewed articles from 1996 to 2016 were analyzed to describe the empirical work in multimedia learning. A bibliometric approach was applied to reveal the most common keywords and terms and their interactions via co-word analysis. The results showed that cognitive load is the highest co-occurred keyword and that animation provided the highest number of co-occurrence relationships with other keywords in our sample. Five clusters of research trends were identified: theoretical foundations of multimedia learning, representations and principles, instructional design and individual differences, motivation and metacognition, and video and hypermedia. Despite the high co-occurrence of the terms “memory”, “working memory”, and “cognitive load”, only a few studies examined the role of individual differences in cognition such as working memory capacity in multimedia learning. The multimedia learning principles most commonly discussed in the last two decades of research are redundancy, contiguity, and coherence. Thus, more research should be conducted to empirically test the many other principles recently discussed in the Cambridge Handbook of Multimedia Learning and address the issue of individual differences in attention and cognition during learning with multimedia.     

不同迁移方式与不同学习“方式”对知觉运动序列学习的影响——一项ERP研究

拟采用迁移范式,以事件相关电位(ERP)成分N2、P3作为主要指标,结合不同迁移方式和不同学习\"方式\"探讨学习者的知识表征方式的差异。结果发现:内隐组和外显组被试在习得了一定的序列知识后,相对于标准序列的反应时,效应器迁移序列的反应时明显变慢;在脑电数据中,以N2的平均波幅作为指标,不管是内隐组还是外显组,标准序列与刺激迁移序列不存在区别,而与效应器迁移序列却差异显著。对于P3的平均波幅的分析得出:在内隐组,标准序列与效应器迁移序列不存在区别;而在外显组,两者却差异显著。该结果说明:效应器水平的编码机制是参与序列知识的学习的;且相对于知觉编码,不管以何种\"方式\"学习,效应器编码起的作用都要更大。     

赞助动机与品牌忠诚的关系——基于中国企业体育赞助的实证研究

以中国企业赞助奥运为研究样本,采用结构方程模型和层次回归分析等研究方法,就消费者感知的企业赞助动机与品牌忠诚的关系进行实证分析.研究结果表明,赞助利他动机对消费者态度具有显著正向影响,对品牌忠诚没有直接的影响作用;赞助利己动机对消费者态度不具有显著的负向影响,对品牌忠诚具有显著的负向影响;消费者对赞助品牌所持有的总体态度越好,对赞助品牌的忠诚度就越高;消费者态度在赞助动机影响赞助品牌忠诚的过程中起着部分中介作用.赞助企业只有深入了解和掌握赞助营销中的这些特征与规律,才能更好地利用赞助营销进行品牌忠诚建设.     

Genetics Reasoning with Multiple External Representations

This paper explores a case study of a class of Year 10 students (n=24) whose learning of genetics involved activities of BioLogica, a computer program that features multiple external representations (MERs). MERs can be verbal/textual, visual-graphical, or in other formats. Researchers claim that the functions of MERs in supporting student learning are to complement information or processes, to constrain the interpretation of abstract concepts, and to construct new viable conceptions. Over decades, research has shown that genetics remains linguistically and conceptually difficult for high school students. This case study using data from multiple sources enabled students' development of genetics reasoning to be interpreted from an epistemological perspective. Pretest-posttest comparison after six weeks showed that most of the students (n=20) had improved their genetics reasoning but only for easier reasoning types. Findings indicated that the MERs in BioLogica contributed to students' development of genetics reasoning by engendering their motivation and interest but only when students were mindful in their learning. Based on triangulation of data from multiple sources, MERs in BioLogica appeared to support learning largely by constraining students' interpretation of phenomena of genetics.     

加强党的建设实现宏伟目标

学习江泽民同志\"七一\"讲话和\"三个代表\"重要思想,就要牢记为人民服务的宗旨,树立好公仆意识,全心全意地做好地方党委和政府的各项工作.