回报计划在企业营销创新中的战略意义——以零售业为背景的实证分析

本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。结果表明：回报计划在企业营销创新中具有积极的战略意义，并且计划感知价值与客户价值均可对客户忠诚产生积极影响。存在竞争时，当企业提供的计划感知价值大于竞争对手时，会使客户具有更高水平的客户价值和客户忠诚。     

Problems in interagency collaboration: Lessons from a project that failed

Several institutions (e.g., child welfare, police, court, health, education, social service) are necessarily involved in the management of child abuse in all communities. The need for better cooperation among them has been acknowledged; inquests into child deaths resulting from abuse have often attributed some blame to faulty communication and/or poor cooperation between the institutions. The Community Child Abuse Team (CCAT) Project was designed by these same institutions in Hamilton, Ontario, to maximize interagency collaboration. The hypothesis, that this "interagency collaboration" model would provide more efficient and effective services to abused children and their families, was never tested. During its 30 months of operation the CCAT program never materialized as planned and funding was terminated. This paper describes selected problems and issues that arose during the struggle to implement the project. The central problematic issue was control. Those responsible for the project lacked the power to insist that the design be adhered to during the initial stage.     

国家科技计划自主创新评价方法论

进行国家科技计划自主创新评价,可以为科技计划延续和财政支出提供依据,实现科研资源的有效配置,完善科技计划管理和评定科技管理部门的工作业绩．国家科技计划自主创新评价方法有递阶综合评价、协商评价、动态综合评价、“立体”综合评价、“工作报告”、经验评价和基于科技奖励评价等.     

中美高校运动训练类专业培养方案的比较

采用文献法和访谈法,对中美8所高校运动训练类专业的培养方案进行比较,旨在完善我国高校运动训练专业人才培养方案,为培养适应时代发展和社会需求的运动训练专业人才提供新思路。研究发现,美国高校的培养目标定位更务实,公共必修课的设置更关注人文与科学素养培育,学分修读更强调过程性评价,以及专业实践课采用“早实习、多实习”的方式,对培养过程的严格监控等做法值得借鉴。     

The Role of Community College First-Year Experience Programs in Promoting Transfer Among Latino Male Students

ABSTRACT

A qualitative case study approach was used to examine Latino male students and First-Year Experience (FYE) programs aimed at promoting student transfer. Two FYE programs at two community colleges in California were studied: Bridgetown Community College and Portlake Community College (pseudonyms). Study participants included four groups: Latino male FYE students, Latino male FYE alumni, FYE counselors, and FYE coordinators. Data collection strategies included semi-structured interviews, site observations, and document analysis. Analysis of data involved both deductive and inductive approaches, and resulted in identification of four findings critical to the success of FYE programs and their work with Latino males: (a) the need to support help-seeking behaviors, (b) the need to address the “long journey” to transfer, (c) the need to support students’ work burden and financial constraints, and (d) the need to incorporate approachable and culturally responsive practices. Overall, the study offers insights into how community colleges might strengthen transfer support for Latino males through FYE programs.     

Transcultural analysis of the effectiveness of a program to promote self-regulated learning in Mozambique,Chile, Portugal,and Spain

The current investigation aims at assessing the effectiveness of an intervention program designed to enhance self-regulated learning (SRL) strategies at the university level, with students from different cultural, linguistic, and educational backgrounds. The central tool of the program is a set of letters in which a fictional first-year student describes his experiences as an SRL student. The program was implemented in four universities in different countries and continents (Portugal, Spain, Chile, and Mozambique), with an experimental group and a comparison group at each university (263 students from experimental groups and 247 from comparison groups). Findings display the effectiveness of the program in enhancing a set of motivational variables related to the study process and the use of SRL strategies. Data were consistent across the different cultural and academic contexts in which the program was implemented. The implications of these findings for university administrators and faculty are discussed.     

关于高职教育教学的几点思考

高职院校在我国蓬勃发展,但高职教育仍处于探索中,尚不够成熟,本文将就作为教学中心的学生感到茫然与被动、教材的弊端、基础课程的窘迫境遇等问题展开思考。     

20世纪中国竞技体育启示录——悉尼奥运会有感

回顾50年来我国竞技体育发展的历程和中国奥运兵团在悉尼奥运会上的出色表现,就优势项目的兴衰、中华体育精神、马家军现象、海外兵团、中国足球职业化等问题所引发的思考进行论述.     

电视娱乐节目低俗化现象研究

本文通过剖析某些电视节目低俗化的外在表现,探讨了电视娱乐节目低俗化产生的内在原因,认为过度草根化、盲目追求收视率、社会价值观的迷失、主持风格的低俗化倾向与媒体监管缺位是导致电视娱乐节目道德意识的逐渐缺乏、文化意味日渐淡薄的四个深层次因素,并提出了引导其电视节目健康发展的相应策略。