论旅游信息服务的创新--旅游电子商务

文章就国内旅游网站的现状进行了全面的分析,提出了旅游电子商务面临的问题和对策,探讨了旅游电子商务的发展趋势。     

公共图书馆服务文化旅游、建设旅游文化的实践

公共图书馆参与文化旅游和旅游文化建设将是一个颇具发展潜力和广阔前景的新领域。本文就其两者之间的关系及其公共图书馆参与旅游文化建设的思路进行研究、探讨，并结合全国各地公共图书馆为文化旅游服务的实践，重点提出了从十一个方面入手，依托旅游文化建设，挖掘内在潜力和优势，拓展图书馆服务的领域和层次，以旅游文化品牌树立公共图书馆新形象的建议。     

Spread or Sacrifice: Dilemma for Lighting Policies

ABSTRACT

Light sensitive objects will fade on display. Collection managers and curators face the dilemma whether to spread fading over several similar objects or sacrifice one. This paper describes an experiment in which participants were asked how they would want to pass on a collection of seventeenth century hand-coloured maps to coming generations. Results show that while colour changes are hardly visible, both public and professionals do not perceive them as damage and prefer to spread fading. Once fading becomes clearly visible in all maps, the preference shifts to sacrificing one map. The tipping point lies around five just noticeable changes. This information can be used when selecting objects for exhibition. The outcome also implies it would be prudent to assess the degree of fading of much exhibited objects and consider whether and when to choose for a sacrifice strategy.     

Lighting the Shroud of Turin for Exhibition in 2015

ABSTRACT

Lighting a cultural heritage artifact requires balancing visual perception with preventive conservation, by providing the best lighting (in terms of spectral distribution and quantity) to enable the viewer to appreciate details and color, while limiting photo-induced degradation. The paper outlines the methodology applied by a multi-disciplinary team while lighting the Shroud of Turin at its last public exhibition in 2015. The methodology considered the special requirements of the Shroud, including exposure to ultraviolet light, while providing appropriate display conditions that would meet audience expectations. The desired appearance (readability of the body image and color) was defined with the help of Shroud researchers and confirmed by subjective tests, while appropriate light levels for preservation were set in agreement with standard requirements and using knowledge of the degradation of linen in visible and UV light. The installation provided a controlled environment and a managed visitor route to the Shroud, assuring excellent perception of both details and color, with the lowest illuminance level about 15?lx.     

美国科技博物馆展览开发中公众参与的研究及启示

展览开发是博物馆展览的基础问题,随着公众参与逐渐被提上研究议程,也促使我们去思考展览开发过程中如何引入公众参与。美国的科技博物馆展览开发已经建立了较为完善的公众参与体系:明确的参与者角色、系统的参与理念和阶段式的参与行为,已经获得了普遍的应用。借鉴美国博物馆的经验,我国博物馆展览的开发,应在构建展览评估体系的基础上,进一步了解和认识公众,拓展公众参与的方式,并不断寻求公众的声音。     

澳大利亚国家图书馆展览政策研究

[目的/意义]国内图书馆对展览政策的研究较少，而国外图书馆在相关领域有比较成熟的做法。研究国外图书馆展览政策有助于促进国内图书馆展览工作的开展。[方法/过程]通过对澳大利亚国家图书馆展览政策与展品租借政策文本的梳理与研究，探索其有益做法对我国图书馆的启示。[结果/结论]我国图书馆应从4方面完善展览工作：①重视展览工作的组织建设；②重视对展览原则的研究；③结合国家文物保护政策制定展品借出政策；④结合我国实际制定展品借入政策。     

刍议“大西柏坡”的红色旅游市场营销策略

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。     

张静江与浙江展览会事业

张静江主浙后,鉴于博览会的重要性,在前任省主席何应钦倡导的基础上,于1928年底到1929年6月举办了首届西湖博览会。西湖博览会在提倡国货,振兴实业和发展文化等方面起到了积极作用和影响,与此同时,他也较为关注其他一些相对小型的展览会,如举办了浙江省第一次建设展览会,并将其制度化。     

东方美的传承之作——浅谈《雪国》空虚美的构筑与展现

文学大师川端康成将东方传统美于西方现代派手法相结合，创作了传世之作《雪国》。作品的核心是淡定的美学追求，充满着纯净、空灵、忧郁的色调，集中展示了一种东方式的空虚美。这种空虚美的构筑源自于作者自身固有的审美意念，展现在作品悲美的主题和唯美的文字之中。     

试论假日旅游经济及其健康发展

假日旅游经济是我国旅游经济发展中的一个新的增长点。本文对假日旅游经济的涵义、基本特征及产生的背景进行了论述,并提出了科学调控假日旅游经济的若干对策措施,以期有益于促使我国假日旅游经济持续、健康发展。