NBA球迷在中国兴起的沉思

随着NBA全球商业化的推广,以及NBA篮球比赛独特的艺术魅力,无不吸引着中国篮球爱好者。本文从NBA的观赏性,社会学角度和心理学层面,运用文献资料法、访谈法等,探讨中国球迷兴起的原因,便于广大球迷更加深入地认识篮球,使篮球运动向着普及和提高的健康方向发展。     

关于山西中宇篮球俱乐部市场营销的调查研究

本文从市场营销理论和管理学角度出发,结合中宇篮球俱乐部的经营实际,通过与国内外优秀俱乐部在市场营销方面的对比,探讨中宇篮球职业俱乐部的市场营销方案。     

Cinematic citizenship and the illegal city

Abstract

This paper examines some of the questions that could emerge from the relationship between Law and Cinema. While there has been some scholarship on law and cinema, most of it has largely focused on the formal properties of film, and not moved beyond the question of representation. This paper argues that for a fruitful enquiry to emerge, we would need to have an understanding of the complex relationship between the spatial implication of cinema, practices of groups like fan clubs, the question of changing technologies of cinema and how they relate to issues of citizenship and modernity. Finally, it argues for a more nuanced understanding of the phenomenon of non‐legal media circulation or piracy in the contemporary and links this to the question of citizenship and globalization.     

《泵与风机》课程教学改革初探

阐述了《泵与风机》课程理实一体化教学情境设计的理念和教学情境的设计,应用该教学设计进行教学实践,大大激发了学生学习的热忱,增强了学生的学习兴趣,取得了良好的教学效果。     

国内外足坛伤亡事件分析及对策的研究

以文献资料法、录像观察法、数据统计法等为主要研究方法,对国外足坛历史上发生的伤亡事件进行详细分析和研究,找出事件发生的缘由,从而提出解决的对策。     

高职大学生网迷群体调查报告

本调查采用自编的大学生使用网络情况问卷为调查工具,整群抽样调查了泉州市5所高职院校1 000名大学生。调查结果表明:泉州市高职学生网迷发生率为13.4%,其中自认为是网迷的仅为3.9%。从调查结果分析得出高职学生网迷的上网活动特征和心理特质,泉州市高职学生网迷群体存在着显著的性别差异、生源地差异、诱因差异及自救能力差异,专业差异和年级差异并不明显。     

安妮宝贝受众群形成的文化原因探析

安妮宝贝于1998年开始在网站＂榕树下＂进行创作,自2000年迄今已出版了九部作品集。其每一部作品都在各大书店畅销书榜单上榜上有名,作品多次再版,几乎每次再版都能重新刮起一股安妮宝贝热潮。面对这种情形,从当代消费文化特性入手,剖析安妮宝贝受众群的形成原因不仅是安妮宝贝现象的关注话题,同时也是当代中国文学研究的课题。     

我国职业足球市场中球员和球迷经济行为的逻辑分析

本文试图从经济学的角度分析职业足球市场中球员和球迷经济行为,以及球员和球迷经济行为在市场中的逻辑关系。分析我国当前职业足球市场中所出现的问题,找出进行市场改革的源头。     

回归分析法在内燃机车冷却风扇试验中的应用

内燃机车冷却风扇作为内燃机车冷却系统的重要组成部分，其冷却能力的好坏，直接影响到内燃机车动力效能的发挥和安全运行，通过对内燃机车冷却风扇在特定条件下实验数据的对比分析，指出了在不同工况下应用该数据进行校核计算时所产生的误差；利用工程流体力学知识，结合通风机的有关特性，总结出了对内燃机车冷却风扇在不同工况下所得出的实验数据的修正方法；介绍了使用实验数据进行回归分析的具体方法，以便应用计算机进行精确计算。     

Beyond Tippekampen: the origins and maintenance of Scandinavian support for the Liverpool FC

Professional sport is a highly marketable product, whereby favourite teams often become ‘overseas sweethearts’ for millions of satellite supporters and their imagined community of like-minded fans. Scandinavia has historically proven to be a fertile market for English football and is home to some of the largest supporter groups for English clubs, in particular the Liverpool FC. This article examines the origins of Scandinavian identification with the Merseyside club and how satellite supporters in the region maintain a connection with the famous brand. Scandinavian supporters highlighted the importance of the media, especially the popularity of state-run television programmes such as Tippekampen, the team’s playing style and the presence of star players in their initial support for Liverpool FC and explained how they had turned to a virtual ‘third place’ to regularly connect and engage with fellow fans and the brand in cyberspace. In a global marketplace, satellite supporters are critical for the future of many brands and this article offers a valuable case study for those who seek to exploit these markets, monetize these consumers and build equity for their team brands.