为何英语片语句能在英语广告中盛行不衰?

片语句一向被视为非规范语言,但却能在英语广告文体中盛行不衰。笔者认为其理据不在语法,而在广告信息传播。广告信息传播力求以最有效的商品信息和服务的传播方式来实现其销售目的。从功能语法角度来看,英语片语句能在广告信息传播中突出焦点,具有独特的功能和魅力。     

社会阶层固化对我国社会政治稳定影响研究综述

阶层固化的研究文献就目前看来比较少,在社会阶层固化对我国社会政治稳定影响这一研究领域,相关文献的研究深度和广度都有限。近年来阶层固化在国内受到学界的普遍关注,有诸多学者社会阶层固化进行了各类研究。但是对于我国社会是否存在社会阶层流通受阻,阶层间固化是否存在还存在较大争议。阶层固化对我国社会政治稳定影响研究所涉及的因素较为繁杂。本文通过对近5年发表在国内学术性较强的刊物上的相关文献以及已出版的相关著作进行分析和整理,重点分析了近5年来的研究情况。     

Shifting the Perspective of the Research Librarian: A CoResearch Paradigm

This article proposes the coresearch engagement model (CoRE), which addresses how the academic research librarian can become a coresearch partner with any patron. The CoRE model is an interpersonal process and is founded upon the concepts of mutual respect, collaboration, reciprocity, and empowerment. Grounded in Howard Gardner’s multiple intelligences theory, Malcolm Knowles’ andragogical model, and guidelines from the Reference and User Services Association, CoRE has the potential to result in engagement for the librarian and patron. The CoRE model can be utilized in many ways including self-awareness and development for those who need and want to expand their abilities as a research librarian. It provides a theoretical framework and a knowledge base, in addition to giving a context for further development by expanding, comparing the related theories for further research, and implementing various applications suggested by this article.     

他人视角下《自我封闭》中凯勒的自由观

《自我封闭》是美国当代最负盛名的女作家乔伊斯·卡罗尔·欧茨的中期表作,作品将美国社会中存在的性别歧视、种族压迫和环境破坏等问题结合在女主人公的爱情故事中,揭示了美国男权社会中女性的生存困境。然而在对女主人公凯勒追求自由的一片赞扬声中,人们却忽视了她所追求的自由给周围人生活带来的困境。本文将从她的丈夫、孩子及情人的视角分别阐述他们眼中的这种自由观。     

消费者调节聚焦对赛事赞助效果的影响研究

采用两个实验重点研究了消费者调节聚焦对赛事赞助效果的影响及其作用机制,解决了现有研究间的矛盾。结果显示,消费者调节聚焦会调节赛事质量和赞助匹配对品牌资产的影响强度;对于趋近型消费者,赞助匹配对品牌资产的路径系数显著大于赛事质量;对于规避型消费者,赛事质量对品牌资产的路径系数大于赞助匹配,但没发现显著差异;赞助态度和定位清晰度在赛事赞助和品牌资产之间具有中介作用;调节聚焦通过调节赛事赞助对赞助态度和定位清晰度的影响进而影响品牌资产,而非通过调节赞助态度和定位清晰度对品牌资产的影响而产生作用。赞助匹配无论是通过操控同一品牌的不同赞助方式获得,还是操控不同匹配水平的两个品牌获得;调节聚焦无论采用情景性调节聚焦,还是特质性调节聚焦,均得到一致的研究结果。     

Intentional thought dynamics during exercise performed until volitional exhaustion

Using a non-linear approach, intentional dynamics of thoughts were examined during constant cycling performed until volitional exhaustion. Participants (n = 12) completed two sessions at 80% W_max. Their (1) intrinsic thought dynamics (i.e., no-imposed thoughts condition) and (2) intentional thought dynamics (i.e., imposed task-unrelated thoughts condition; TUT) were recorded and then classified into four categories: internal and external TUT (TUT-I, TUT-E) and external and internal task-related thoughts (TRT-E, TRT-I). The probability estimates for maintaining each thought category stable, the rate of switching from one category to another, and the entropy dynamics along the testing procedure were assessed and compared through time phase. Friedman ANOVA tests revealed a significant effect of effort increase on thought contents only in the imposed TUT test. While TUT-I probabilities decreased significantly (P < .001) as effort increased, TRT-I probabilities increased (P < .05). Moreover, the entropy to the entire thought dynamics increased at the outset of task performance and decreased upon approaching volitional exhaustion (P < .001). As time spent in constant effort increased, and volitional exhaustion approached, task relatedness (TUT, TRT), direction (internal, external), and entropy of thought contents changed unintentionally providing further evidence for a nonlinear dynamics of attention focus.     

女性主义视野下的畲族民间文学

畲族民间文学通过女性形象的塑造,歌颂了勤劳勇敢朴实善良的畲族女性,充分反映了畲族女性在本民族文化历史上的作用,体现了丰富的女性文化特征。试从女性视角对畲族民间文学进行研究阐述,全面地概括畲族民间文学中的女性意识特征,对研究畲族传统文化特质的形成发展具有十分重要的意义。     

《说文解字》中的音乐文字研究述评

《说文解字》在中国语言文字学史上无疑占有重要地位,其进行文字说解的科学性和广博性使其成为研究我国古代社会历史文化的珍贵文献,而凝塑和反映上古时期丰富音乐文化的音乐文字也同样充盈于其中。从《说文解字》的研究历程入手,总结、分析《说文解字》文字研究目下所呈现出的特点,介入音乐学视域对《说文解字》中音乐文字的研究现状进行梳理、归纳,以期翼引起读者对《说文解字》音乐学文献研究价值的准确认知和评价。     

中度智力落后儿童情绪理解能力研究

探讨中度智力落后儿童在情绪识别、情绪观点采择和移情上的年龄和性别差异,了解智力落后儿童情绪理解能力发展情况。通过一对一实验测试的方法对80名智力落后儿童进行情绪理解任务的测验。研究发现,中度智力落后儿童高兴识别的正确率最高;在基本情绪识别上,情境观点采择和移情正确率的顺序是一致的。中度智力落后儿童在四种基本表情命名和三种不同的情绪理解任务上存在显著的年龄差异。     

经济学视角下的医患风险管控模型研究

在医患关系迫切需要破冰的形势下,结合专家访谈、文献研究了解医患风险导致的经济损失现状,立足经济学视角,得出医患关系的特点,并构建医患风险管控模型,结合医患关系的案例,分析了医患风险管控模型的理论价值和实践作用。