Worn Grooves

Drawing from visual, material and written archival sources, this article critically explores some of the functions, uses and perceived values of recorded sound during the First World War and in its aftermath. An instrument of communication as well as commemoration, the gramophone helped bridge geographical (and, in some cases, cultural) distances between the home front and the rear, providing civilians with the fleeting illusion of presence, proximity, or even sentimental communion with the front. The article analyses (a) the affective and connective, but also propagandist, values of commercial wartime recordings as they circulated between the home and the front, (b) the popular notion of gramophones as regulatory instruments of civilisation, (c) the commemorative exploitations of recorded sound in the interwar period. The article focuses on the British experience, contrasting it with examples drawn from French and German experiences.     

The Formation of Swedish Media Studies, 1960–1980

Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.     

Nurturing Authority

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.     

民族志视野中的武陵土家族村落文化研究——以百顺村饮食服饰变迁为个案

土家族是生活在祖国腹地武陵地区的历史悠久的山地少数民族.在现代多元文化互动的背景下,土家族村落文化的变迁主要表现在经济生产方式、社会结构等诸多方面.变迁并不是传统文化的丧失,而是在其中产生出新的文化因子.     

基于全息系统下的营销的三种境界

基于全息系统的视角,提出营销学的三个层次：产品营销、品牌营销、文化营销。分别从营销的概念、消费者细分,以及营销战略与对策等几个方面对传统营销学体系提出质疑,并在总结创新的基础上构建全息系统下的营销学新体系。     

高职院校校园文化建设透析

当前高职院校的校园文化建设存在着建设滞后、缺乏规划、创新不足等问题.造成这些问题的主要原因包括领导重视不够、理论研究不足、认识片面、经费场地限制等.应从各个方面入手,大力加强高职院校校园文化建设.     

从金牌体育到生活体育——体育文化的本质回归

社会的发展影响着人们生活方式的改变,体育生活化的出现标志着一种社会文化的创建,代表了一种国际性的生活标准和趋势。随着北京市景山街道黄化门社区“体育生活化示范区”的出现和探索,标志着中国体育文化发展道路上理论和实践的一个重大突破：体育从追求国家金牌转向关注个体的全面发展和全人类的健康,体育在一个新的层次上服务于生活。体育走向大众,体育进入生活也是体育在当代社会的必然取向,也是体育的本质回归。     

基于关键要素的企业文化模型研究

本文试图将难以捉摸的企业文化整合为有规律、可观察的企业文化现象,并通过对这些文化现象的深入分析,提出了"共同语言、流程、优先权、企业结构、授权、制度和会议"等七个企业文化的关键要素,并进一步将其归结为企业文化的理念、制度两个不同的层面,建立了相应的企业文化模型,得出了一些具有普适性和实践性的结论。     

企业文化内部传播的五种机制

基于对企业文化内部传播主体、受体、对象和渠道之间作用关系的分析,总结提出了企业文化内部传播的五种机制:激励诱导机制、群体压力机制、环境暗示机制、个体学习机制和人员流动机制。     

高校太极文化教学研究

为了适应21世纪人才素质全面培养的需要,在高校体育教学内容改革中,可以把太极拳作为大学生体育课的必修课内容。结合教育部关于加强高校素质教育的精神,使学生在学习太极着拳的同时,学习宏扬太极拳国粹文化,提高他们的素质。