接触点管理模式及其传播学透视

接触点管理模式(ContactPointManagement)由全球最大的单体广告公司———日本电通公司推出。从传播学的角度来看,着重效果的传播观、突破常规的媒介观、以消费者为核心的受众观、以数据为基础的操作观是该模式最显著的特点。接触点管理的主要任务是影响消费者的行为,而不仅仅是引起消费者的注意。该模式丰富了整合营销传播理论的内涵,其创新的思路和运用数学模型进行定量分析的方法对国内广告传播界颇具借鉴意义。     

对经济交往视域下民俗文化生态的展望——以维吾尔族民俗文化为例

民俗文化生态的和谐运转是开发特色民族经济的软资源,在经济交往与旅游开发的冲击下,脆弱的民俗文化生态如何获得健康的运转活力。民族经济如何获得持续的发展前景,除了适度全面的旅游开发与传承保护的可行措施外,倡导民族文化的立体开发,激活民俗文化的生命属性,尊重民俗文化生态自控、自变的运行规律。当是民俗文化生态稳定运行的保证。     

渗氮件接触疲劳强度不够高的原因分析

分析了渗氮件硬度极高而接触疲劳强度不很高的原因。分析表明:渗氮件接触疲劳强度不够高的主要原因是渗氮层厚度太薄;在重载荷条件下,是靠低强度区(过渡区)抵抗接触疲劳破坏,故渗氮件硬度虽很高,但接触疲劳强度却不很高。     

基于AIS数据的预抵船舶联系信息查询系统

为获取指定时间内到达指定区域或港口的船舶联系信息,开发基于自动识别系统（Automatic Identification System, AIS)数据的预抵船舶联系信息查询系统.该系统运用直接匹配、别名匹配和模板匹配等,结合预先建立的地理层次树,筛选出指定时间段内到达指定区域或港口的船舶;根据AIS数据与船舶资料数据库的关联,建立预抵船舶联系信息查询系统.实验表明,该系统可为船舶服务公司提供方便的查询途径,提高工作效率.     

凝结余热器及其在船舶上的应用

阐述了一种较适用于船舶的节能装置──凝结余热器的原理、结构及其效率增益的估算方法，并提出了在船舶上应用该项节能技术的系统方案。     

中文智能搜索引擎技术及其对数字图书馆的影响

本文引入了人工智能与搜索引擎结合的产物——智能搜索引擎,并重点介绍了中文智能搜索引擎的特性、技术实现、发展现状以及对图书馆行业产生的重要影响。     

汉语和西双版纳傣族语的接触及产生的影响

我国作为一个统一的多民族国家,汉族和各少数民族在历史发展中相互交往、学习、融合,创造五彩缤纷的民族语言文化。本文将对语言接触做简要的介绍;根据汉族和西双版纳傣族之间语言接触情况,分析两种语言产生接触的部分原因及语言接触对傣族语言的影响。两族语言的接触,推动了文化交流和语言的演变,也为丰富我国语言文化提供了条件。     

Changes in anatomy instruction and USMLE performance: Empirical evidence on the absence of a relationship

Anatomy instruction has evolved over the past two decades as many medical schools have undergone various types of curricular reform. To provide empirical evidence about whether or not curricular changes impact the acquisition and retention of anatomy knowledge, this study investigated the effect of variation in gross anatomy course hours, curricular approach (stand‐alone versus integrated), and laboratory experience (dissection versus dissection and prosection) on USMLE Steps 1 and 2 Clinical Knowledge (CK) scores. Gross anatomy course directors at 54 United States schools provided information about their gross anatomy courses via an online survey (response rate of 42%). Survey responses were matched with USMLE scores for 6,411 examinees entering LCME‐accredited schools in 2007 and taking Step 1 for the first time in 2009. Regression analyses were conducted to examine relationships between gross anatomy instructional characteristics and USMLE performance. Step 1 total scores, Step 1 gross anatomy sub‐scores, and Step 2 CK scores were unrelated to instructional hours, controlling for MCAT scores. Examinees from schools with integrated curricula scored slightly lower on Steps 1 and 2 CK than those from stand‐alone courses (effect sizes of 2.1 and 1.9 on score scales with SDs of 22 and 20, respectively). Examinees with dissection and prosection experience performed slightly better on Step 2 CK than examinees in courses with dissection only laboratories (effect size of 1.2). Results suggest variation in course hours is unrelated to performance on Steps 1 and 2 CK. Although differences were observed in relation to curricular approach and laboratory experience, effect sizes were small. Anat Sci Educ 6: 3–10. © 2012 American Association of Anatomists.     

现代高校图书馆主体空间的特征与发展

本文从现代图书馆特征入手，通过对高校图书馆主体空间的架构与特征分析，阐述阅览空间和交往空间的开放性发展趋势。