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81.
Teachers in American study-abroad programs usually receive little, if any, training before the trip, because ‘teaching is teaching’. The cultural differences between Chinese and American university classrooms, however, affect the students' ability to learn and the teacher's ability to teach in profound ways. Foreign teachers in China require at least a basic understanding of the educational, moral and political dimensions of their classrooms if they wish to maximize the learning potential of their Chinese students. Faculty teaching abroad should be prepared for the politics of their new university department, including management styles that can hamper efforts to acclimatize to the new setting. 相似文献
82.
Robert A. Opoku Magnus Hultman Esmail Saheli-Sangari 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):124-144
The paper extends Aaker's previous empirical work on brand personality by exploring whether Swedish Universities communicate distinctive brand personalities in cyberspace. Employing a multistage methodology, data are drawn from the English Web sites of 17 Swedish universities and analyzed by using a combination of computerized content and correspondence analyses. Results indicate that some universities appear to have clear brand personalities, others take on a new face with regard to the obvious personality one would have initially associated them with, while others fail to communicate their brand personalities in any distinct manner. While illustrating a powerful but simple and relatively inexpensive way for institutions for higher education and brand researchers to study communicated brand personalities, this study also highlights the growing importance of brand positioning issues in internationalization and globalization of higher educational institutions. 相似文献
83.
A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance. 相似文献
84.
Liang-Hsuan Chen 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):1-33
This paper discusses two important concepts—internationalization and the international marketing of higher education—and how they influence international students' choice of Canadian universities. The paper is based on two studies: one on 140 East Asian international graduate students who enrolled at two large Ontario universities in the academic year 2003–2004, and the other on 95 international undergraduate students who enrolled at an Ontario university in academic year 2005–2006. The research findings show that market segmentation determines the applicability of internationalization and/or marketing of higher education. Activities related to the internationalization of education play a critical role in influencing the research-oriented students' choice of a Canadian graduate school. Marketing activities have a direct impact on graduate students' choice in professional programs. “Twinning” or “incountry” programs—a blend of internationalization and international marketing approach—have a strong influence on undergraduate students' choice to come to Canada. 相似文献
85.
Helen Forbes‐Mewett Chris Nyland Sijun Shao 《International Studies in Sociology of Education》2013,23(4):355-373
Security is an integral component of the relationships that shape the lives of students hosted by foreign countries. International student security became a source of contention between nations in 2008 when China's Government charged that Australia was failing to adequately provide for the safety of Chinese students. We discuss Beck's theorisation of the ‘risk society’ and Clements' notion of balancing risk with opportunity. We draw on interviews undertaken in Beijing to highlight the importance of student security and the need for hosts to accord attention to the views of parents as well as students. Our findings reveal that parents play a major role in the study‐location decision, tend to accord security greater weight than do students when location is being debated within the family, utilise a range of strategies to keep students secure and believe host governments and institutions have primary responsibility for student well‐being. 相似文献
86.
《Journal of Marketing for HIGHER EDUCATION》2012,22(2):173-190
ABSTRACTUsing a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs’ use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student data and university ranking data from secondary sources. The analysis demonstrates a positive association between HEIs’ social media engagement and increase in Chinese student numbers studying at those institutions, after taking into account of university reputation. This study identifies effective social media strategies to gain popularity with Chinese users. Interaction and public replies to followers may generate trust and electronic word-of-mouth to attract more users to follow HEIs’ social media accounts. The findings contribute to the knowledge in the field of higher education research in relation to cross-cultural communication and social media marketing. 相似文献
87.
Scott R. Fisher 《Environmental Education Research》2016,22(2):229-247
This article draws from a study investigating the life trajectories of 17 youth climate activists from 14 countries through semi-structured, life memory interviews using Internet-based methods. The interpretations of the interviews focus on the ways in which participants constructed the meanings and functions of experiences and how they represented the nature of the process of their committing to climate activism. Included in the interpretations are the nature of moments of consciously committing, the role of both concern for nature and for social justice, the dynamic and ceaseless process of committing, and the role of the youth climate movement. The discussion highlights the uniqueness of youth and of climate change in the process of committing. The research contributes to the limited but important literature on the life trajectories of youth climate activists. 相似文献
88.
89.
中国-东盟自由贸易区协定及其对广西经贸的影响 总被引：2，自引：3，他引：2
杨丽艳 《广西师范大学学报(哲学社会科学版)》2005,41(3):62-67
《中国-东盟全面经济合作框架协议的货物贸易协定》、《中国-东盟全面经济合作框架协议的争端解决机制协定》作为中国-东盟自由贸易区的新法律文件,以强调国民待遇等3个原则、平等互利、互为公平的具体货物贸易规则以及以仲裁为主的争端解决规则为主要内容.这两个协定的签订为中国-东盟自由贸易区的真正运作奠定了法律基础,同时也对在中国-东盟自由贸易区具有区位优势的广西产生相应的作用和影响. 相似文献
90.
随着小班化在世界各地逐步普及,各国政府越来越多地出台政策以实施此项教育改革。虽然小班化改革的形式都是缩小班级规模,但不同国家（或地区）总会根据自己的情况制定出不同的政策。通过比较研究,就可以发现这些不同政策之间的共同点,从而找出可以借鉴的经验。 相似文献