Implementing Twitter in a Health Sciences Library

The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.     

The Reference Desk,Points-of-Sale,and the Building of Loyalty: Applications of Customer Relationship Management Techniques to Library Marketing

This article argues that the reference desk is a primary interaction point for direct marketing of the library and remains, despite all the other marketing methods (e.g., posters, speaker's events, email announcements, brochures, RSS feeds), an extremely potent agent to act as a physical point of sale for the library, so necessary in producing a loyal community of returning scholars. This method of marketing the library by the reference desk librarian has much to do with face-to-face interactions. Summaries adopted from Customer Relationship Management literature are discussed as marketing guidelines for the reference desk librarian.     

Real-Time Reference Service for the Remote User

Summary

Academic libraries now provide reference service for the remote user in at least two ways: by the telephone and by electronic mail. The remote user at a computer workstation, however, may not have access to a telephone and may be poorly served by the asynchronous nature of electronic mail. New technologies and collaborative software for serving remote users in real-time such as Internet chat, paging and instant messaging, whiteboard, application sharing, and audio and video conferencing offer new possibilities for remote access to reference services. In this article we review these technologies and report the results of a trial project at Temple University. The results are promising for real-time reference services.     

利用网络工具促进中国英文科技期刊国际化

中国英文科技期刊的创刊目标应定位于国际化,着眼于提升国际影响力。文章归纳了中国英文科技期刊国际化的现状及对策。认为需要借助相应的网络工具使对策具有可操作性;将纷繁复杂的网络工具进行梳理和归类并举例分析,使广大的英文科技期刊工作者能更好地运用,借助它们来筛选编委、审稿专家、约稿作者,通过其定位目标学科、创办特色栏目。期望各类网络工具在当今的网络环境里能成为中国英文科技期刊国际化进程中有力的工具和有效的手段。     

网络环境中著作权侵权问题研究

我国2010年实施的《侵权责任法》第36条,在定义有关网络侵权行为和保护模式方面与以前相关法律法规有新的发展,在一定程度上颠覆了以前的规定;但由于其过于原则性的规定,从现阶段出现的大量案件来看,复杂的著作权网络侵权行为还未能得到有效规制。著作权网络侵权行为在本质上虽同于传统的侵权行为,但显然也具有其独特的表现形式和规制特点;因此,应根据不同的侵权主体来加以区别规制。     

大学生网络成瘾及团体心理干预策略

本文通过文献研究,分析了大学生网络成瘾的心理和行为特点,提出一些有效治疗大学生网络成瘾的团体领导策略和团体活动策略,并认为整合型团体心理干预方案效果更显著、更持久。     

Using Institutional Selection Factors to Develop Recruiting Profiles: Marketing Small,Private Colleges and Universities to Prospective Student Athletes

This paper discusses two important concepts—internationalization and the international marketing of higher education—and how they influence international students' choice of Canadian universities. The paper is based on two studies: one on 140 East Asian international graduate students who enrolled at two large Ontario universities in the academic year 2003–2004, and the other on 95 international undergraduate students who enrolled at an Ontario university in academic year 2005–2006. The research findings show that market segmentation determines the applicability of internationalization and/or marketing of higher education. Activities related to the internationalization of education play a critical role in influencing the research-oriented students' choice of a Canadian graduate school. Marketing activities have a direct impact on graduate students' choice in professional programs. “Twinning” or “incountry” programs—a blend of internationalization and international marketing approach—have a strong influence on undergraduate students' choice to come to Canada.     

Promotion:

No abstract available for this article.     

EDITORIAL

No abstract available for this article.     

Florida's Prepaid College Tuition Program

A continuing goal for the State of Florida is to allow parents, grandparents, other relatives, and organizations to purchase tuition in advance, appliable toward any public university of community college in the State of Florida, and to guarantee a child's college tuition when they are ready for college. The program also provides for prepaid dormitory expense as an adiitional option for those purchasing a four year university plan. This paper examines the marketing implications of this program as a pre-need service.