基于网络的英语自主阅读互评模式研究

英语专业学生网络自主阅读互评模式结合现有成熟网络平台,针对英语错误僵化问题,以输入假说和输出假说为理论基础,引入错误分析方式,建立了基于网络的任务型阅读小组,将英语阅读、写作、评阅、修改、纠正、错误分析等一系列活动融为一体,进行为期一年的实验。通过分析实验结果,验证该模式可以用来消除和缓解语言错误僵化问题,对英语教学具有实践性意义。     

医药营销专业人才需求状况调查与建议

为了进一步了解医药行业用人单位对医药营销人员的需求状况和具体要求,以便对我国已开设医药营销专业的各大高校及时设置和调整相关专业和课程,系统地有针对性地培养医药市场需要的人才,因此,对医药营销专业人才需求状况进行了调查。并明确在未来相当长的一段时间内,医药企业仍需要相当多的接受过医药营销技能专业训练、具备医药专业基础知识的高质量、高素质、创新能力强的复合型营销专业人才。在此对各大高校医药营销专业人才的培养提出具有一定价值的建议。     

RFID智慧校园安防管理系统研究与应用

针对校园管理存在的信息处理手段落后的问题,提出了一种基于RFID远距离自动识别技术的校园安全管理系统设计方案,给出了无线传感器和中间件技术在系统软件中的应用。实验结果表明,该管理系统能够对校园安全实行全方位的监控和管理,非工作人员接近重要或危险区域自动报警,学生在校内信息及时与家长互动,实现了校园安全管理的实时自动化,提高了校园安全管理效率。     

泉州城市品牌建设策略研究——基于城市品牌与企业品牌互动视角的探讨

从城市品牌与企业品牌的互动视角看,产品品牌始终是城市竞争力的根基,产业品牌是城市竞争力的有力支撑,城市品牌有赖于产品品牌和产业品牌,而良好的城市品牌又会促进产品品牌和产业品牌发展。目前,国内城市品牌建设模式有多种,但从泉州城市品牌建设实际看,应以青岛模式为主、以深圳模式为辅。泉州城市品牌建设首要任务是构建统一协调的城市品牌建设组织领导机构,加强城市品牌战略规划,以强化虚拟城市和网络城市品牌建设,制定企业品牌、产业品牌和城市品牌整合协同的传播方案。     

网络学习情绪诱发与测量综述

传统学习情绪与网络学习情绪有很多相似之处,但由于网络的虚拟性使得网络学习情绪增加了复杂性。为了清楚地认识网络学习情绪的诱发与测量,本吏从教育心理学的应用视角出发,系统地介绍了认知失调理论、情绪一认知模型、成功一失败操作范式、情绪设计以发虚假生物反馈五种网络学习情绪的诱发方法,以及自我报告法、生理指标和行为指标的情绪测量方法及其在教育实践中的应用,并对目前网络学习情绪诱发和测量的发展现状进行了总结和展望,期望以此清晰网络学习情绪诱发的本质,并为今后的研究工作提供参考。     

新经济时代下企业市场营销新策略

随着新经济时代的出现,人们不再把市场营销活动看成是一种单纯的销售手段,而是更关注新经济背景下新需求的变化情况。新经济时代下企业间的竞争越来越激烈,我们要用新的市场营销战略来应对新经济背景下的企业竞争,以实现企业发展的战略目标。     

A Use of Space: The Unintended Messages of Academic Library Web Sites

Academic library home pages are not only access points to the resources and services of a library, they are virtual representations of the library itself. The content placed on the page, where it is placed, and the amount of space allotted are all choices that send a message about the character of the library, the resources a user should start with, and the library's attitude toward its users. This study explores the messages being sent by the content selection and design of the home pages of 49 of the 50 largest academic libraries in the United States. By looking at the area allocated to different content types and the number and location of different content types, the researchers discovered that design elements and promotion/public relations receive a large amount of page space. The researchers also identified the prominently positioned multi-search box as the apparent de facto standard access point to library resources. Many sites are clearly designed to direct users to specific, presumably important resources. Other sites are more obscure in their site structure and design, increasing the options and visual clutter for users without providing much guidance.     

从体育到体娱——洛杉矶体育城市建设的历程、经验与启示

洛杉矶作为世界知名的体育城市,其体育城市建设的方法和过程都具有极高的可借鉴价值。以洛杉矶的体育城市建设为主要研究对象,利用文献资料法、逻辑分析法对洛杉矶的体育城市建设的发展历程进行归纳总结,通过分析洛杉矶体育城市建设的经验,并结合我国的实际国情,对当下中国体育城市建设提出具有参考价值的建议。研究发现:洛杉矶城市体育建设有以下几点实践经验:发达的文化体育娱乐产业推动城市经济发展;政府对体育城市建设过程中的引导规划;多元化的运动形式促进城市的社会稳定。对我国体育城市发展提出了以下几点建议:政府在体育城市建设中的合理规划;制定长期、连贯的体育城市营销战略;明确体育城市的发展定位和策略。     

“Great Location,Beautiful Surroundings!” Making Sense of Information Materials Intended as Guidance for School Choice

Following international trends during the last decades of the 20th century mechanisms of marketization, freedom of choice, and competition were introduced into the Swedish compulsory school system, thereby transforming it into one of the most de‐regularized in the world. The overall aim of the pilot study presented here is to shed light on a phenomenon that has occurred as an effect of the shift in policy—namely on the information or marketing material which is directed from schools to families as guidance for school choice. The primary aim is to generate a conceptual basis for further research into the choice‐related communication between schools and families. The information material analyzed consists of three annual volumes of a brochure, produced by the local education office in a middle‐sized Swedish city area. Aside from picturing the content in terms of 145 symbolic expressions, sorted into 10 thematic categories, the results show how the material can be understood as made up of emotional imageries that give little guidance but that carry salvation stories on education and learning that have a transformative potential, as it opens up a new space for the governing of institutions and individuals.     

Technology,Consciousness, and the Transitional Symbolic Self: Implications for Social Work Education

A growing body of literature is focused on hypertechnology in curriculum and culture. This article contributes to that literature. Taking the perspective of social work education that human reality emerges from the interaction of biological, psychological, and socio-cultural forces, the reader is invited to consider the possibility that in this generation of students we may be experiencing an historic shift in consciousness and a genuine intellectual rift between the generations. If, as is suggested by important segments of the literature, styles of symbolic self-consciousness are formed and contoured by evolving communications technology, we might expect that a reading-based style of symbolic self-consciousness will differ significantly from a style of self-consciousness formed by the rapid dissemination of visual images. This hypothesis suggests that we are currently in a transitional state, as we shift from one style of consciousness to another. Some implications for teaching in this time of transition (and points for further reflection) are explored.