回报计划在企业营销创新中的战略意义——以零售业为背景的实证分析

本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。结果表明：回报计划在企业营销创新中具有积极的战略意义，并且计划感知价值与客户价值均可对客户忠诚产生积极影响。存在竞争时，当企业提供的计划感知价值大于竞争对手时，会使客户具有更高水平的客户价值和客户忠诚。     

“党离不开人民”——重温邓小平关于党的建设的论述

＂党离不开人民＂是邓小平关于党的建设的重要思想。密切联系群众是党的力量的源泉,以人民利益为重是党的宗旨的体现,加强党风廉政建设是党取信于民的关键。     

基于“文工交融”办学特色的模具专业人才培养方案制定与实施

特色办学是高等职业教育的一个重要办学方式,是社会对人才需求的结果。文章以江苏财经职业技术学院为例,合理利用文科教学资源,树立"文工交融"的办学理念,探索在文科院校背景下办好工科专业的人才培养模式,制定和实施人才培养方案,努力为社会培养合格的、有特色的高端技能型人才。     

Attitudes to cadaveric organ donation in Irish preclinical medical students

There is a worldwide shortage of organs for transplantation. It has been shown that the attitude of healthcare professionals can improve the rates of organ donation, and that educational programs aimed at improving both attitudes and knowledge base of professionals can have positive outcomes. Although there has been research carried out on this topic, there has been none in Ireland. Anatomy dissection can be a stressor to medical students-we investigate the attitudes of Irish students to organ donation and how they change with exposure to anatomy dissection. A questionnaire was administered to first year students in the School of Medicine in University College Dublin, Ireland, three times over a nine-week period at the commencement of classes in an academic year. The attitudes of the students were positive throughout regarding organ donation by a stranger, a family member, or themselves. There was, however, a significant decrease in support for the donation of a family member's organs in a minority of students. Irish students' attitudes to postmortem organ donation are positive and are not changed by exposure to the dissecting room. There is support for the donation of organs, and willingness among students to donate their own organs and support donation by family members.     

The trend of body donation for education based on Korean social and religious culture

Until a century ago, Korean medicine was based mainly on Oriental philosophies and ideas. From a religious perspective, Chinese Confucianism was prevalent in Korea at that time. Since Confucianists believe that it is against one's filial duty to harm his or her body, given to them by their parents, most Koreans did not donate their bodies or organs for education in the past. However, by the end of the 20th century, a unique fusion of Western and Oriental medicines were produced on the Korean Peninsula, revolutionizing traditional perspectives on the human body, mortality, and the relationship of medical science to society. Koreans began to think about others' lives as well as their own by realizing the importance of donating one's organs and bodies for scientific purposes. Since then, the number of people donating their bodies to Korean medical and dental schools for the purpose of improving academic learning has increased dramatically. In response, Korean medical schools have begun to hold various types of funeral ceremonies to honor body donors. We have compared such ceremonies performed in Korea with those performed in the United States of America and Taiwan. These ceremonies are viewed as a suitable way to pay proper respect to the dead and to promote knowledge about body donation programs in Korea. Overall, the transition of religions and social ethics in Korea has greatly facilitated body bequeathal programs, benefiting both medical education and the Korean public health administration.     

北极环境视域下人类适应性体育训练模式构建

运用文献资料、调查和逻辑分析等研究方法,基于任务能力与身心健康一体化训练理论,针对北极恶劣环境条件,从形成任务能力和保持整体健康,满足北极行动任务需要出发,对构建北极环境人类适应性体育训练模式的理论和内容体系进行了探索研究,对训练模式的理论基础、基本原则、总体目标、主要内容、基本类型等进行了讨论,提出了基础训练、专业训练、综合训练和延伸训练四种基本训练模式并深入分析了四种模式的重点内容、方法特点和注意事项。     

略论技击的构成要素——以冷兵器时代军事需求为背景

技击概念是什么？是了解技击本身和建立技击与现代武术关系首先要解决的问题.明确技击的构成要素,不仅为进一步研究技击演变提供理论支撑,更将为明确现代技击概念奠定基础.本文采用文献资料法和逻辑推理法对技击文本文献进行研究.阐明冷兵器时代军事背景下,技击是士兵练就的近距离手持器械的杀敌动作.其具备四要素：一、技击的获取过程是练就的,不是无意间的一个动作就能称为技击;二、技击的使用者是士兵,其彰显了技击的军事特征;三、技击的表现形式是近距离手持器械的动作,排斥了脱手类兵械的使用;四、技击的使用目的--杀敌.最后提出技击脱离军阵束缚以后,其使用者、表现形式和使用目的都出现了多元并存局面的结论.     

我国电视体育节目的特征分析

电视体育节目是通过电视播出体育比赛的实况画面、报道与体育有关的新闻评论、展现体育内涵的传播活动.中国电视体育节目面临着各方面的竞争压力,同时在传播理念、政策制度和管理模式等方面也存在诸多的问题.在查阅大量资料的基础上分析了我国电视体育节目的主要特征并对其进行分析.     

武术影视对武术运动传播发展的积极影响与作用

随着现代化社会的发展,武术影视已成为我国影视业发展的重要组成部分,武术影视通过不断创新突破,不仅有效地促进了影视事业的发展进步,同时也对我国武术运动的传播与发展产生了积极、深远的影响。文章通过研究,辨证、客观地分析了武术影视对武术运动所产生的一些积极影响和作用,从而为我国武术运动更好、更快地传播与发展提供一些服务和参考。     

上海市部分高校擒拿与格斗课程开展情况调查与分析

文章通过文献资料法、问卷调查法、访谈法、数理统计法,对上海市部分高校擒拿与格斗课程的开展情况进行调查,分析学生选课的动机,课的指导思想、课的目标、教学内容、评价体系等几个方面,了解上海市高校擒拿与格斗课程的开展现状及存在的问题,各擒拿格斗类课程在高校中均有开展,但开展程度有所区别。学生选课的热情高昂、动机明显,但由于硬件设施落后、师资力量不足等问题使其开展受到限制。