英语全球化背景下新加坡华语推广的语言营销策略

新加坡虽只是一个岛国,但其复杂的语言现象一直吸引着各地语言学家们的注意。上世纪七十年代末期开始的"讲华语运动"至今已在新加坡推行了35年之久,文章试图从语言营销这个视角,通过"讲华语运动"这一载体,分析该运动如何将华语作为一种"商品"推销出去,并推导得出该运动的产品策略、场所策略、推销策略以及价格策略。     

中美立法程序比较探讨

立法程序对于确保立法质量,维护各方权益具有重要意义。在此仅通过对中美在立法程序异同的比较分析,寻求可兹借鉴之处,为从技术层面完善我国立法程序提出意见和建议。     

Schwarz积分不等式在二元函数中的推广及应用

Schwarz积分不等式是一个重要的不等式,它在自然科学的理论研究以及实际应用中用途广泛.本文将Schwarz积分不等式推广到二元函数中,并给出一些应用.     

高校图书馆阅读推广活动研究

本文提出了高校图书馆阅读推广活动对高校人才培养的重要性。并总结了目前高校阅读推广活动普遍存在的问题,即在认识上不够重视阅读推广活动,并且举办的活动没有契合学生的年龄特点,同时举办的活动持续性不强等。从而提出了加强高校阅读推广活动的对策,即在认识上要把阅读推广活动作高校为人才培养任务的重要一环,设立专门的阅读推广部门;要以学生为活动的基础,举办的阅读推广活动要符合学生的年龄特点,从而更好的吸引学生;要丰富创新阅读推广活动的形式和内容。     

Between education and psychology: school staff perspectives

When discussing contributions from psychology in/to educational practices like school-based mental health promotion, it is peculiar that psychologists (of an educational or clinical kind) or education-oriented sociologists, both not often based in schools or classrooms, dominate the topic. It has been acknowledged that school staff have been over looked and underutilised in contributing to the discussion, particularly as this pertains to sharing perspectives on how they experience their role in relationship to education policy and practice. The study presented here looked to address this situation by seeking the perspectives of school staff on a range of concerns situated at the nexus between education and psychology. Contrary to the type of displaced assessment intimated above, this group of school staff generally accepts they perform a crucial task in supporting students, their main concern being to incisively question how they might negotiate existing role-related pressures to better current school-based practice.     

Differences between English and Chinese Sales Promotion Letters

This paper aims to figure out the differences in English and Chinese sales promotion letters by analyzing ten selected letters from business writing books and websites, which might provide more valuabl...     

Rethink Chinese Culture Mentioned by Foreigners and Find a Way to Make It Heard

As China is getting more and more attention and Chinese culture is marching to the world, there come many internet videos on how foreigners think about China. By analyzing two videos“Chinese in foreign...     

论杭州休闲发展与城市国际形象的提升

通过举办西湖博览会、世界休闲博览会、国际动漫节、休闲发展论坛等展会,杭州夯实了休闲城市品牌基础,实施了休闲城市发展战略,城市的国际形象得到了快速提升。杭州经验的核心是凝聚休闲发展共识,大力发展旅游休闲、文化创意等特色潜力产业,使其文化软实力和城市竞争力不断增强。杭州大力发展“休闲之都”与“会展名城”,主要表现在：依托科技,借助展会,推动文化与经济、文化与科技的融合;坚持文化多样性,搭建国际会议交流平台,促使经济包容性发展;西博会各项活动精彩纷呈,成为杭州休闲城市精神文明建设的重要载体;西博会、休博会、动漫节成为文化交流重要品牌。杭州休闲文化也在全球范围得到认可。     

通俗性解读是普及图书馆文化的有力工具——《去图书馆约会》评析

《去图书馆约会》是一位文化类杂志编辑写的图书馆文化普及读物.论文总结了该书的写作特色,归纳出三点可读价值,认为值得一读.     

我国阅读推广主题研究综述

近年来,我国掀起了阅读推广的研究热潮,涌现出了大量的研究文献。论文对现有文献按研究主题进行梳理和评述,以期对后续研究提供借鉴。