站在世界传媒经济学大殿前——写在第7届世界传媒经济学术会议申办成功之际

20 0 4年 5月在加拿大蒙特利尔举行的第 6届世界传媒经济学术会议上 ,我申办团成功获得第 7届世界传媒经济学术会议举办权。本文通过对世界传媒经济学术会议组织及主要负责人的背景介绍 ,对即将在我国召开的第 7届世界传媒经济学术会议的主题作了诠释 ,对中国传媒经济学研究所取得的成果 ,以及同世界其他国家之间存在的差距作了客观的评价 ,同时展望了世界传媒经济学的发展走向     

当代媒介文化背景下大学生媒介素养培养探析

我国当代媒介文化呈现价值取向多元化的特点,拓宽了当代大学生视野的同时,也给处在价值观形成阶段的大学生产生了负面影响。近年来,我国大学生在媒介文化消费和传播中暴露出诸多不良行为,充分说明当代大学生媒介素养水平亟待提升。培养大学生媒介素养应以社会主义核心价值观为价值导向;以促进学生发展为根本宗旨;以批判性思维为重要抓手。推进我国大学生媒介素养培养应抓住以下三个方面:确立媒介素养课程目标,借鉴美国一流大学经验、立足我国国情,课程目标应涵盖批判性思维、合作沟通、媒介鉴赏、信息获取分析、创造媒介产品、信息技术运用,以及坚持以社会主义核心价值观为导向、坚持文化自信;开发媒介素养课程内容;加强大学教师媒介素养的在职培训。     

They’re good blogs,Brent: (Mostly) painless branding for information professionals

ABSTRACT

Social media is a powerful tool for building an online presence, but it asks a lot. While it affords plentiful opportunities for professional development and networking, building a professional brand in an online space is not without its drawbacks and risks. By working from a set of actionable principles and benchmarks, users can minimize frustrations and setbacks to build a useful professional presence, all while imbuing the web with the tenets of good information stewardship.     

Search boundaries: human flesh search,privacy law,and internet regulation in China

This research examines privacy law and Human Flesh Search (HFS) on the Chinese Internet. HFS is spontaneous, widely participated search and publication of targeted individuals’ personal information on the Internet. This research sees HFS as an important form of non-institutional information gathering and publication, and argues that the regulation of HFS is not only about privacy but also line-drawing for information collection and dissemination in the digital setting. Therefore, legal instruments and court cases in relation to HFS and online privacy must be assessed as important components of the Chinese state’s Internet regulatory scheme. This research finds that the paired concepts of ‘flexibility and populism,’ key features of legal reform and development in contemporary China, are highly relevant to analyze the growth of digital privacy laws in China. The political-legal authorities’ experimentation and innovation in the development of the law shed important light on how China’s Internet governance adapts to changing circumstances and strives to keep pace with profound social transformations in new technological environments.     

论媒体融合趋势下科技期刊编辑的素养

媒体融合发展已成为期刊出版必然趋势,媒体融合时代我国科技期刊的繁荣发展和国际竞争关键取决于编辑的素养。系统阐述媒体融合发展趋势下科技期刊编辑应当具有的素养,包括科学素养、业务素养、全媒体素养以及人文、信息素养等,努力做不忘初心的学者、精益求精的工匠、与时俱进的潮人以及博学多才的杂家,确保由媒体融合平台推送科技成果信息的科学性、规范性、适应性和实用性;科技期刊编辑应树立终生学习实践的信念,并通过积极交流、融入科研、善于总结等提升素养,充分利用现代技术,不断促进科技成果更快更有效地传播以及服务好创新驱动发展战略。     

高校图书馆社交媒体阅读推广实证研究

文章通过调查问卷分析高校图书馆用户对社交媒体阅读推广的需求和影响因素。研究表明:微信是用户使用频率最高的社交媒体,图书推荐是用户评价度最高的微信阅读推广类型,阅读服务是用户需求度最高的社交媒体阅读推广类型;用户的性别、学科背景和年级对需求存在显著影响。文章建议:建设以微信、微博为主的阅读推广平台,加强社交媒体阅读服务,积极开展推广活动,提供差异化的阅读推广服务,强化社交媒体平台的宣传推广。     

The Formation of Swedish Media Studies, 1960–1980

Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.     

Is There a Future for Journalism?

A functionalist perspective on the future of journalism would posit that because human society needs journalism, we will find ways to support this communications practice. Yet such a perspective, however consoling, assumes a teleology that is far from guaranteed. What will happen is far from easy to predict; nevertheless, this paper pinpoints several key issues that impact on the future of journalism. It also advances some general propositions and a broad periodisation around UNESCO’s historical role in relation to these issues. The analysis gives particular attention to political and economic matters, the safety of journalists and internet governance. Each of these dimensions entails existential threats to journalism, but some opportunities are also noted. Four paradoxes are also identified, with tensions that may lead to change in one direction or another.     

Quality,Innovation, and Financial Sustainability

Entrepreneurial, independent digital media sites arose in response to disruption in the journalism industry brought on by emerging technologies. This study explores this trend in Latin America from the perspective of audiences. Based on surveys of readers of entrepreneurial digital news sites in Guatemala and Nicaragua, this mixed-methods study offers a snapshot of who these readers are and what they are interested in. Results showed readers of the Guatemalan and Nicaraguan news sites valued equally quality journalism and innovation, but differed when it came to the importance they placed on the sites’ business models. This study also illuminated a new dimension of innovation, one from the readers’ perspective. While some respondents associated innovation with use of new technologies, in general readers defined innovation as unique (to the region) and alternative (to mainstream media) ways of doing journalism; their definition, unlike that of journalists, was not necessarily technologically driven.     

分众传播时代个性媒介的视觉创新

分布传播时代,新的媒体生态逐渐形成,传统媒体不再满足消费者需求,选择个性化的媒介成为一种趋势。文章通过五种意识阐述个性媒介带给我们新的视觉感受,从媒介出发进行信息沟通,利用其个性魅力传达品牌的个性。