基于logistic模型的新疆高职学生思想政治态度研究

对新疆五所高职院校学生思想政治状况调查表中涉及国家观、民族观、宗教观的有关问题,建立民族、态度与家庭背景的logistic模型,根据优势比率给出了不同问题的态度和影响态度的因素。     

论孔子对铸刑鼎的两种不同态度

公元前509年,晋国将制定的刑法条文浇铸公布在刑鼎上,这件事引起了的孔子的强烈不满和猛烈抨击。而对早于晋国铸刑书的郑国,孔子却采取了完全相反的态度。之所以如此,与当时的不同的对象、形势、与思想基础紧密相关。     

评价理论视域下香港特首就职演讲辞之比较分析

演讲语篇蕴含着演讲者的情感、态度和立场,Martin的评价理论提供了对其进行语篇分析的新理论框架。本研究基于评价理论视角,以香港回归祖国15周年为背景,以历任香港特首就职演讲辞为语料,采用定性与定量相结合的研究方法,尝试从态度、介入和级差三个视角挖掘演讲辞背后的情感、态度和立场,并比较其异同。     

旅游虚拟社区成员的参加动机对其契合行为的影响——以户外旅行俱乐部为例

虚拟社区已成为当代旅游者的重要活动空间,他们在社区中展开发布信息、组织活动、寻求帮助、分享生活等非交易行为（即契合行为）,厘清旅游虚拟社区的参加动机及其与契合行为间的关系对于旅游虚拟社区的经营与发展具有重要意义。本文采用定量研究方法,对呼和浩特户外旅游虚拟社区进行了问卷调查,尝试明晰人们参加旅游虚拟社区的主要心理动因,并探索户外旅游虚拟社区中参加动机对于成员契合行为的影响。研究结果表明：旅游虚拟社区参加动机可划分为4种：自我成就、社交、学习和实际好处;虚拟社区参加动机对于契合行为具有显著影响,但仅对态度契合具有直接影响;群体认同是虚拟社区参加动机对契合行为产生影响的重要路径;契合行为的完全实现,必须要以达成态度契合为前提;旅游虚拟社区成员“参加动机-群体认同-态度契合-行为契合”的关系链条得以明晰,探索出从参加动机到契合行为的一般性普适路径。本文丰富了旅游虚拟社区契合行为研究,对旅游虚拟社区的经营管理者具有一定的借鉴和参考价值。     

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.     

Only a game? Player misery across game boundaries

ABSTRACT

Videogames often confront players with frustratingly difficult challenges, fearsome enemies, and tragic stories. As such, they can evoke feelings of failure, sadness, anger, and fear. Although these feelings are usually regarded as undesirable, many players seem to enjoy videogames which cause them. In this paper, I argue that player misery often originates from a fictional or lusory attitude which brackets game events from real-life, making the player’s emotions solely relevant within the game context. As they are part of the game themselves, these negative emotions can be enjoyed and easily relativized, since players can acknowledge that their cause is ‘only a game’. However, there are feelings of misery associated with the playing of videogames which are not caused by either the game’s fiction or challenge. In the last part of this paper, I describe a qualitatively different kind of player misery: one that is caused by elements that are not perceived as part of the game by the player, and is not bracketed from real life by a lusory or fictional attitude.     

德日两国战争态度之比较

二战后日本与一战后德国的战争态度、内外政策有许多惊人的相似之处，即坚持军国主义思想，宣传民族复仇主义，否认战争罪行，美化侵略战争，尊奉战争罪犯，向政治军事大国迈进，试图对外扩张，向邻国领土主权挑战。这种战争态度和对外政策最终导致德国再次走向战争之路。日本的这种行为亟应引起世人的高度警惕。     

态度与外语学习

态度在英语学习中的重要性明显高于其它学科，能否引导学生形成积极的学习态度是外语学习成败的一个关键因素。     

忧患与超越--中国古代士人内心矛盾分析

中国古代士人,是精神文化的创造者、传播者、接受者.从古至今,士人对文化的发展起着重要作用,从其心理看,不出两面,既有政治依附意识,又具有反叛性格,故统治阶级对士人采用两手进行控制,即拉拢与镇压,从而形成其矛盾心理.掘其根源,由道统意识、超越意识、忧患意识、功名意识所致.     

民族地区高校大学生锻炼态度特点的调查研究

采用锻炼态度量表对大学生体育锻炼态度特点进行分析,探讨大学生锻炼态度的性别和城乡以及年级差异。研究结果显示：在行为习惯、行为意向、行为控制和主观标准四个项目上性别差异达到显著,在主观标准和行为习惯上城乡差异显著。大学生对参与锻炼的认知水平随学习年限递增。