西北地区社会、经济发展现状与体育市场基本状况的调查分析

运用综合集成法、献资料法和专家调查法，按照事先确定的查找范围和途径，并经汇总、整理、分类及筛选，从中获得研究所需的献资料和数据。经过对相关献资料及问卷调查结果的分析研究，得到一个比较全面、客观的评价结果，基本了解了西北地区体育市场现状及基本态度和看法。     

网络环境下图书馆咨询服务中的营销

在网络环境下传统参考咨询服务面临的困境，引入营销理念是在市场经济机制下走出困境的一种可操作模式。     

中小企业如何开展网络营销

我国的中小企业数量庞大,竞争激烈,不但面临着融资难的问题,而且营销资源也极其匮乏。中小企业通过开展网络营销可以增强成本竞争优势,提升企业形象,对企业经营活动具有很强的现实意义。     

图书馆“短视频+”服务现状及发展策略研究

新媒体时代,图书馆“短视频+”服务可以满足读者碎片化学习需求,对其现状及发展策略的研究有利于提升图书馆服务推广效果。论文以抖音、B站、微博视频号、微信视频号为研究对象,调查我国省级公共图书馆和高校图书馆“短视频+”服务的现状,通过对比粉丝数、获赞量、作品数量及内容特点,揭示“短视频+”服务的不足之处,提出了从管理规范、功能定位、平台特色、营销理论、服务模式五个方面提升图书馆“短视频+”服务的发展策略。     

基于知识的智能营销系统构建*

在对国内外学者关于智能营销系统研究现状分析的基础上,提出基于知识的智能营销系统框架。系统框架包括数据库、知识库、模型库与用户界面4部分。分析数据库的内容与知识库中规则库与推理机的协同作用,并运用三层BP人工神经元网络模型构建系统的模型库,用于销售的预测分析。最后,演示系统的应用效果。     

Arts sponsorship and the state of the city

This paper explores the correlation between metropolitan social and economic conditions and corporate arts support in the United States. It is hypothesized that the transition from a manufacturing sector economy to an advanced service sector economy is an important local factor for the increase in corporate arts support.By panel analysis, in eleven metropolitan areas between 1977 and 1991 changes in corporate arts support have been correlated with changes in social and economic conditions, i.e., service sector and manufacturing sector employment, service sector and manufacturing sector income, population's educational attainment, and the degree of dominance by the leading local arts supporting industry.Corporate arts support is higher in metropolitan areas where the population is better educated (=+0.60), the local service sector generates more income (=+0.37) and the local manufacturing sector generates less income (=–0.22).Corporations from the manufacturing sector are mostly indifferent towards arts support. In contrast, corporations from the service sector are supportive of the local arts but they also respond swiftly to a loss in their earnings by discontinuing their arts support.     

Cultural determinants of economic growth: Theory and evidence

Shortcomings of neoclassical growth theory and growth accounting are viewed as a challenge for cultural economics. Recently, new growth theory has introduced several growth determinants and has closed the gap between theoretical and empirical research. Whether this development leaves space for cultural determinants in explaining economic growth is in the center of this paper. The theoretical analysis shows how an endogenous growth model can be used to explain the impact on economic growth of cultural determinants. The empirical part uses indices from cross-cultural studies to extend recent cross-country growth regressions. Among other Hofstedes uncertainty avoidance index is shown to be significantly correlated with economic growth.Discussion paper presented at the 9th international conference of the Association for Cultural Economics, Boston, May 8–11, 1996.     

广东经济建设对促进图书馆国际交流与合作初探

从广东经济的快速发展、图书馆的总体水平以及图书馆国际化进程等方面，分析探讨了经济发展与图书馆发展的关系。     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

1950年代计划经济体制中国化的基本经验

改革开放历史起源之一是对计划经济体制在中国最初实践经验的思考和结合中国实际进行改革的初步尝试。1950年代,中国共产党人在推进社会主义改造和建立社会主义制度的同时,就提出、探讨了将苏联计划经济同中国具体实际相结合、建立中国式的社会主义经济体制这样一个历史课题。在实践中,中共提出了发挥中央和地方两个积极性、社会主义经济是计划性与多样性和灵活性的统一、三个主体与三个补充相结合等一系列思想,取得了丰富的经验。这些思想和经验成为中国特色社会主义兴起的重要基础。