刍议“大西柏坡”的红色旅游市场营销策略

通过从产品、定位、价格、宣传四个方面分析西柏坡的红色旅游市场营销中存在的问题,找到制约西柏坡发展的瓶颈,从营销的角度为河北省的大西柏坡旅游项目的开发运作出谋划策。     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

1997年以后英国终身学习的政策及实践

英国②是成人教育的发源地之一,英国的终身学习也因此有着得天独厚的发展优势.然而,从官方层面来讲,英国终身学习的大发展是在1997年以后.通过出台一系列教育政策,英国政府试图建立一种终身学习文化,构建学习化社会.本文通过阐释英国1997年以后践行的终身学习政策及其实践,挖掘英国教育政策中终身学习的真正内涵,分析英国终身学习政策和实践所存在的问题.     

Reimaging Public Libraries as Learning Communities: What Library Stories Can Tell Us

This article describes a study conducted in York County, Pennsylvania, on its countywide library system framed within the context of the statewide “Reimaging Libraries” Get Storied initiative, developed and marketed by organizational story consultant, Michael Margolis. Understood as an essential aspect of culture re-imaging and change, narratives were collected from library personnel by undergraduate students at Pennsylvania State University-York as part of a service-learning initiative (directed by the first author). Working closely with the library district consultant (second author), we assess the success of the initiative and make some recommendations for culture reimaging through the practice of storytelling.     

高职市场营销专业职业技能培养的思考

高职市场营销专业职业技能培养目标应体现出实用性，职业技能教学要突出训练性，职业技能考核要体现开放性，这样才能更好地体现出高职的教育特色，有利于学生职业技能的形成。     

浅析思想政治工作新格局在经济工作中的价值体现

思想政治工作,是我们党的优良传统之一。计划经济的时代,分配形式的单一化使人们的经济利益比较接近,人们的生活方式、思维方式和价值观念都具有较多的共同点。当今社会处于深刻的历史变革之中,国际政治格局的多元化,经济的全球化,利益主体的多元化,科学技术日新月异,国有大中小型企业改革不断深入,导致思想问题具有多因性,思想行为具有多样化,使思想政治工作要与之相适应。     

提升我国咨询营销的竞争力

加强咨询营销信息化建设,建立咨询品牌,提高咨询营销人员素质,加强咨询营销关系建设,建立咨询营销合作联盟等是提升我国咨询营销竞争力的有效途径.     

谈中央对西部大开发的优惠政策与自治权之间的相互协调

中国西部的大部分地区是民族区域自治地方，因此西部大开发主要是对西部民族自治地方的开发。国家在制定西部大开发的优惠政策时应重点考虑西部民族自治地方的具体情况，民族自治地方也应当结合各自的实际，相应制定特殊政策和灵活措施来保证中央政策的贯彻落实。为此，必须重视中央政策和自治权之间的相互协调。目前，针对中央正在制定的优惠政策，民族自治地方应抓紧做好各自相应配套政策的制定工作。其中对中央政策的具体化和适当补充是主要方面，此外在特殊情况下还应当考虑对中央政策的变通问题。其主要方式是依法制定地方特殊政策或单行条例。     

项目教学法在《旅游市场营销》教学中的应用研究

项目教学法是以培养学生的能力和素质为根本目的,以学生为主体、以项目为载体,以小组合作为组织形式的一种新型教学方法。将其应用于《旅游市场营销》课程的教学中,是一种新型教学方法的探索和尝试,强调要加强师资培训、校企合作、调动学生参与性以及加强“互联网+”技术在教学中的应用。     

中国市场营销理论发展的趋势探讨及其前瞻性分析

本文依市场营销理论在中国发展的现状为参考,着重介绍在以信息技术为核心的21世纪中国市场营销理论的5大发展主题和8大发展趋势。