权力话语理论视野下商标名称的翻译

商标是企业形象战略CI(Corporate Identity)的主要组成部分,是企业走向世界的桥梁。本文将从权力话语的角度探讨商标名称的翻译,并小议在权力话语理论指导下商标翻译的策略。     

新信息技术新课程标准新语文变革

科学地阐述了新的信息技术的不断出现并得到运用，《语文新课程标准》的正式出台，引发了语文教学的新变革。     

语言教学环境中的话语标记语研究

语言教学环境中的话语标记语是确保师生言语交际得以顺利进行的一种有效手段具有组织话语、安排话题和表达情感等语用功能;它能从局部或整体上对语言学习者的认知起制约作用,并引导其对教师的课堂话语进行各种语用识别和后续处理。     

The interplay of representations and patterns of classroom discourse in science teaching sequences

The purpose of this study is to examines the relationship between the communicative approach of classroom talk and the modes of representations used by science teachers. Based on video data from two physics classrooms in Singapore, a recurring pattern in the relationship was observed as the teaching sequence of a lesson unfolded. It was found that as the mode of representation shifted from enactive (action based) to iconic (image based) to symbolic (language based), there was a concurrent and coordinated shift in the classroom communicative approach from interactive–dialogic to interactive–authoritative to non-interactive–authoritative. Specifically, the shift from enactive to iconic to symbolic representations occurred mainly within the interactive–dialogic approach while the shift towards the interactive–authoritative and non-interactive–authoritative approaches occurred when symbolic modes of representation were used. This concurrent and coordinated shift has implications on how we conceive the use of representations in conjunction with the co-occurring classroom discourse, both theoretically and pedagogically.     

A symplectic eigensolution method in transversely isotropic piezoelectric cylindrical media

INTRODUCTION Since the phenomenon of piezoelectricity in natural crystals was discovered in 1880, it has been applied in many fields, such as smart structure, sensing devices and active control, because of its special properties. Combining electrical behavior with mechanical deformation is the special property which attracted great interest of researchers. Many models have been developed for studying piezoelec- tric effects. Dunn and Wienecke (1996) used Green’s functions for transverse…     

从行政决策过程分析媒体的积极角色

对于媒体角色的定位和划分．有些学者根据其与政府的关系,归纳为“喉舌论”、“第四权力论”、“挑战者论”及“双赢论”。文章将侧重从行政决策全过程的视角去考察媒体所扮演的积极角色,预测媒体角色的发展趋势．探讨媒体与决策机构、民众的互动中形成的一种互利共赢的良好局面。     

试论媒介官司及其对策构成

20多年来,随着社会改革进程的加速,我国的媒介生态环境发生了很大变化,新旧碰撞中,“媒介官司”大量出现。我国的舆论监督在法律界限上,有一些不明确的地方,舆论监督法制化在操作上有许多难点。究其本质,“媒介官司”是舆论监督权和个人名誉权的博弈。那么如何架构理想模式。除了舆论监督法制化模式和新闻伦理道德模式外,还需引进“媒介素养”理念。     

英、汉语篇思维模式差异及写作教学策略探讨

该文主要分析了英、汉语篇思维模式、组织结构的差异,着重说明汉语对英语写作产生的负迁移影响,同时提出在大学英语写作教学中可采取的教学模式和策略的建议。     

新媒体背景下的高校思政体系传统文化教育探索

新媒体时代的到来,给学校传统文化教育带来了前所未有的冲击和挑战,一方面新媒体更新了传统文化的教育途径,另一方面传统文化丰富了新媒体的教育内涵。教育工作者必须在技术、环境和心理上做好准备,适应市场法则,熟练掌握新媒体,改变教育内容和教学方法,才能变冲击为机遇,找到适合新媒体背景下的高校传统文化教育之路。     

A Comparative Stylistic Analysis of King and Obama's Nobel Peace Prize Acceptance Speech

Public address is one of the study fields in the research of stylistics. For those public addresses made by most internationally influential characters, most of the public addresses are regarded as the literature classics and optimal resources for English learners as well. Acceptance speech, as one branch of public addresses, is much more representative and referential in some specified areas such as academics, entertainment, economy, society and so on. This paper will conduct a brief comparative analysis based on the acceptance speech made by Martin Luther King in 1964 and Barack Obama, the 44th president of United States, after their winning the Nobel Peace Prize by revealing their stylistic features in order to evoke the readers their more appreciations about the art of public address.