Television fiction and online communities: an analysis of comments on social networks and forums made by female viewers

This article analyzes the feeling of communities of female social viewers who watch television fiction and participate in social networks and forums dedicated to the programs. The sample is made up of 7,849 comments from 157 platforms (49 Facebook pages, 71 Twitter accounts, and 37 forums). We describe the characteristics of these communities of fans, which differ significantly from cult fandoms and are based on ICT interweaving between reception and female viewers’ daily lives. The results reveal that these active online poster and lurker communities express themselves through their emotional ties with the television series, self-reflection, and the manifestation of intimacy. Identification with the group is based on the relationship of the storylines with their own lives, with no attempts at constructing a cultural or political identity.     

副刊：不独立的文学大众传播方式——论中国近代大众传媒与文学传播方式的嬗变

从19世纪中叶副刊出现后，大众传媒刊登学作品成为一个普遍现象，中国学传播方式也随之发生了根本变化。其通俗化、平民化特点，在近代学的发展和流演过程中起到了承前启后的重要作用。     

新闻传媒经营管理制度的创新

改革开放以来，我国新闻传媒在调整经营空间和组织机构、谋求正确的发行策略、重视广告资源的开发、探索资本运营路子等方面，取得了一 系列的制度创新业绩，为自身的发展夯实了经济基础。     

文体分析在大学英语综合课中的应用

主要基于功能文体学的研究模式,按决定语域的三个情景变项-话语范围、话语方式和话语基调,从语音、词汇语法和篇章三层次,主要从词汇语法层分析《大学英语》(全新版)综合教程中语言变体的文体特征,阐明文体分析在大学英语综合课教学中的应用。文体分析有利于加强学生对语言特征的积累,提高使用语言的合适性,有助于实现折中法的教学方法。     

大学生媒介素质教育刍论

媒介素质教育是我国大学生素质教育的新课题。媒介素质教育缺位将导致诸多问题。开展媒介素质教育的策略和途径在于循序渐进地将媒介素质教育纳入高校素质教育系统,并设置独立的媒介素质课程,作为提高大学生综合素质的有益补充。     

语篇分析理论对高校英语翻译教材建设的作用

高校英语翻译教学改革需要有配套的建立于语篇分析理论之上的新型教材。西方语篇翻译理论对我国高校英语翻译教材的编写和使用具有诸多的影响和要求,其中三个方面的要求值得特别重视,这样可以更好地培养学生的语篇意识,提高学生的翻译能力。     

作品的展现与审美经验的传播——一种艺术现象学的视角

作为审美对象,艺术作品以直观的方式向审美者显现自身,但这种显现相关于审美经验的生成。针对作品的审美活动,就是审美对象与审美经验的相互生成。审美经验的传播就是审美经验经由媒介所发生的交融,但传播媒介在显现作品和艺术时,又遮蔽了它们自身。只有不断地去蔽,才能让艺术的本性与存在相关切,从而让审美经验生成生活自身的意义。     

The motivation activation measure and media use in Singapore: cross-cultural stability

The purpose of this paper is twofold: First, it tests how the Motivation Activation Measure [MAM; Lang, A., Bradley, S. D., Sparks Jr, J. V., &; Lee, S. (2007). The motivation activation measure (MAM): How well does MAM predict individual differences in physiological indicators of appetitive and aversive activation? Communication Methods and Measures, 1(2), 113–136] applies in a non-American (i.e. Asian) context, in order to provide evidence for the universality asserted through its theoretical underpinnings as an indicator of biologically based motivation systems. It thus investigates cross-cultural variation in the MAM scores and the associations with established measures of theoretically related personality factors. Second, the paper examines how individual differences in motivational system responsiveness correlate with media use and interests in an Asian culture. Eight hundred sixty-five respondents completed MAM, personality measures and self-reported media preference in an online survey. Findings indicate that the MAM values recorded in the Asian sample associate with the measures of theoretically related human traits as expected, and had a similar pattern of scores with those found in American samples. Moreover, results suggest that audience interests in different types of media can be predicted through their variation in motivation systems activation.