浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例

电子书产业是信息社会中涌现出来的新兴业态,近些年来展现出巨大的发展潜力,台湾地区由于市场规模小,资源紧缺,往往难以实现产业发展中的规模效应。针对这一现状,台湾电子书平台在运营中另辟蹊径,以“创新性”“体验性”和“社交性”为发展方向,致力于丰富电子出版物的内容,提升平台的服务质量,培养读者的阅读兴趣,在实践中不断壮大电子出版市场。本文以台湾地区电子书城Readmoo平台的经营经验为例,深入分析台湾电子书平台的创新实践和运营哲学。     

传统媒体融合发展的阶段和策略

媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。     

5G时代融媒体报道的直播化趋势刍议

JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226)     

经济全球化中的国家安全问题

尽管经济全球化为世界各国提供了新的发展机遇 ,但对发展中国家来说 ,毕竟是挑战大于机遇 ,如何应对这种挑战 ,改革原有体制的不适应 ,防范、规避和化解经济全球化的负面效应就越来越重要了。国家安全并不能只限于对外部世界的消极防范 ,而必须与国内的改革、发展和稳定联系起来 ,只有实行有序的对外开放 ,建立稳健的制度体系 ,一个国家的安全才会有坚实的保障     

网络与多媒体辅助教学在大学英语课堂中的运用

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。     

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.     

The legend of Texas Western: journalism and the epic sports spectacle that wasn’t

This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre.     

When postcolonial studies meets media studies

This essay addresses (1) how postcolonial studies might inform and enrich media studies, especially as the latter is situated in the Communication discipline, and (2) how media studies may productively expand the terrain postcolonial studies, that thus far has been dominated by the fields of Literature and Comparative Literature. Focusing on, and challenging, issues such as the North Atlantic temporal logics that inform the received history of media studies, as well as contesting the narrow boundaries of literary studies for engaging in contemporary postcolonial media/ted cultures, this essay attempts to argue for the importance of postcolonial media studies.     

Big Data – What is it and why it matters

Big data, like MOOCs, altmetrics and open access, is a term that has been commonplace in the library community for some time yet, despite its prevalence, many in the library and information sector remain unsure of the relationship between big data and their roles. This editorial explores what big data could mean for the day‐to‐day practice of health library and information workers, presenting examples of big data in action, considering the ethics of accessing big data sets and the potential for new roles for library and information workers.     

谈新时期专业课教学中提高创新能力的途径

在新时期专业课教学中,应注重运用现代教学媒体、提高实验质量、增设综合实验等多种途径,来提高学生学习兴趣,掌握专业知识,提高实践能力,从而提高学生的创新能力.