图书馆学的科学化与合理性

提出图书馆学的科学化和合理性问题。认为以图书馆这一人文社会现象作为自己研究对象的图书馆学,不可能实现绝对科学化和客观性,图书馆学科学化的实质是图书馆学的合理性,即合规律性与合目的性的统一,构建合理性图书馆学理论必须坚持科学实证与哲学人文建构相结合。     

中国大陆侨资与外资发展比较研究——基于2005——2008数据分析

对近年来中国FDI数据与国侨办侨资企业数据库进行全面比较和深入研究发现,近年来的中国侨资企业发展大大超过外资成长:新批侨资企业数量连续大幅度增加且大大超过外资成长;新增侨资在全国FDI中的比重逐年提高;侨资企业平均投资额大增,并且在制造业中比重下降;新批侨资企业主要来源地分布较广,位次变化显著.这一转变根本的原因在于,大多数侨资企业在一二十年的中国经济高速快车上不断壮大,经营规模与产业层次得到提升,与世界企业的差距大大缩小,国际竞争力日益增强。这一重大转变在这次研究中首次被揭示,应引起有关部门的重视。政策取向必须随着新的形势变化应适时调整,高度重视侨资企业的发展。     

Export market orientation behavior of universities: the British scenario

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.     

Becoming Fathers: Initial Exploration of a Support Program for New Fathers

Emerging fathers experience a variety of stressors, including identity and role transitions, changes in their relationships, and challenges in developing caregiving skills. Increasing expectations for father involvement in childcare are emphasizing the importance of the father role, but social supports for new fathers remain scarce. Nineteen expectant and new fathers participated in a pilot 5-week group intervention aimed at improving stress coping and involvement attitudes using a combination of mindfulness practices and skill-building for parenting and partner communication. We administered surveys pre- and postintervention to assess efficacy in the areas of stress, depressive symptoms, father involvement attitudes, and mindfulness. Within-participant differences were compared across participants as well as examining individual reliable change. Results indicated initial reductions in stress and depressive symptoms and increases in the mindfulness constructs of nonjudgment and nonreactivity. No significant changes were found in father involvement attitudes. Perinatal intervention specific to fathers holds promise as an underexplored avenue for supporting families across the transition to parenthood.     

小学语文阅读教学“标准”与“多元”探究

本文概述了"多元解读"的产生及其必要性,以及在实施过程中,如何避免对"多元解读"的过分追求所导致的语文阅读教学的一些误区。同时,本文对"多元解读"的现状加以分析并提出了一些解决问题的策略。     

试论高校学报的变革与编辑素质

高校学报作为学术交流、技术推广、信息服务的渠道，对推动我国教育事业及学术事业的发展起到了不可低估的作用。但随着市经济体制的逐步建立及各级高校的全方位变革，高校学报也面临着除弊革新的现实，其中，正确定位、办出特色及改变传统办刊模式中存在的弊端应成为高校学报变革的两个重要方面。同时，高校学报的变革对作为学报主体的编辑素质也提出了全新的要求。     

The moderating role of cultural orientation in explaining temporal orientation of self-referencing

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.     

探索高校科技期刊出版模式的改革措施

在介绍了当前国际上科技期刊主流出版模式以及跨国化、集团化、规模化的发展趋势的基础上,对我国高校科技期刊的出版模式进行了探索和研究,分析其体制机制、运营方式及各模式优缺点,并对高校科技期刊的发展定位以及集约化改革措施提出了一些建议,为促进我国高校科技期刊整合资源、做大做强提供参考.     

电视公益广告的价值取向与编辑风格

电视公益广告是一种特殊的电视传播形式，它发挥着重要的社会传播与教育功能，展现出独特的价值取向，而电视公益广告因编辑风格的不同在电视传播中呈现出不同的形态和效果。     

引气贵齐义脉融贯——汉语话语组织论之一

语义和语势的连贯、流畅,是汉语话语组织的重要原则之一。从话语组织的角度来看文气和语势,则通常是以语义重心的明晰和前后衔接的自如为基本原则的。需要指出的所谓语义重心的明晰和前后衔接的自如,仅仅是基本的原则要求而已。在具体的言语表达实践中,语体的多样性、表现内容的丰富性和主体情致的复杂性等因素,都决定了话语组织方式的灵活性以及个性特征。