传播的游戏理论视角下 新浪微博俄罗斯世界杯传播效果分析

使用“传播的游戏理论”,对新浪微博俄罗斯世界杯传播效果进行分析,并对新媒体用户的需求进行探讨。研究认为,世界杯传播是一场盈余时代的足球“游戏”,满足用户对愉悦、趣味的需求和对游戏的需求是新媒体未来发展的一种趋势;新浪微博俄罗斯世界杯期间,体现主观、个性的“选择性会聚”让用户在“游戏”过程中促进了“自我”的发展;只为享受足球魅力的非功利性传播为用户提供了一个宽松的“游戏”环境;利用微博话题、短视频、直播等新媒体技术传播乐趣,用户从“游戏”中收获了愉悦。对于传播效果的研究立足受众的个性特征和主观心态,注重体现个体主观能动意识,对把握未来新媒体传播发展和趋势具有启示意义。     

西非—中国航线原油远洋运输方案优化

为满足西非—中国航线的原油远洋运输方案的时效性要求,以油船运费、滞期费和靠港费之和最低为目标函数,以供需平衡、港口水深和装卸时间为约束条件,求解一个包含船型组合、装/卸港航线组合、油种替换、批次拆分等多决策变量的大规模NP(Non-deterministic Polynomial)难问题.采用差分进化算法进行求解.为提高求解速度,采用双染色体编码、基因组压缩编码、船型与拼装变量隐式联锁、配送油种比对解码等方法,进行供需平衡约束,降低问题规模,并缩减问题的"劣质解空间",提高差分进化算法的搜索时效.利用提出的算法对中国石化某月度西非—中国航线实际原油远洋运输方案进行优化,得到优化方案平均用时约5 min,可节约运费50余万美元.     

‘Second death’, or revival of the ‘third world’ in the context of neo‐liberal globalization

Abstract

This paper tries to analyze the historical change in the Third World in its emergent stage, in the authoritarian stage and in the current democratic stage and, thereafter, find a way to revive the Bandung spirit in the current globalization context. I define the Bandung spirit as one of a ‘non‐aligned self‐helped “organization against” the dominant powerful countries’; that is, spirit of ‘anti‐predominance’. This spirit has emerged on the base of such domestic orientation and realities as economic self‐reliance, nationally integrated political regime, convergence of the state and civil society around anti‐colonialism. However, according to intensification of the Cold War confrontation on the international level and its centrifugal influence, the early Third World changed to a ‘new’ authoritarian Third World. The Third World in this stage could be characterized by an exclusive authoritarian political regime, dependent‐developmentalist economic orientation and coercively repressed and mobilized, in the top‐down way, civil society. This authoritarian Third World began to be confronted with a strong struggle from the bottom for democratization. In order for democratization of the Third World to become its true revival in the context of globalization, the following tasks should be considered. First, the democratic Third World should be a great driving force for the institutionalization of the transnational public regulatory mechanism. Second, the democratic Third World countries try to go over a kind of ‘transformed’ dependent development strategy. Third, democratization should go along with recovery of political inclusiveness and openness of the state to civil society’s demands. Thereafter, I tried to construct globalist re‐interpretation of the Bandung, by way of conceptualizing the current globalization as imperial globalization, unlike the imperialist globalization which the historical Bandung wanted to confront. I argue that the Bandung spirit of collective self‐help organizations against the newly emerging dominant order should be revived in this worse imperial globalization context. In addition, I argue that a nationalist resistance is also one component of the multiple resistances in the current imperial globalization.     

Made in China: the cultural logic of OEMs and the manufacture of low‐cost technology

Abstract

This paper investigates the conditions of the manufacture of low‐cost technology in China with the examples of ‘pirated’ VCD players, ‘no‐name’ DVD players, and Shenzhen’s development as a techno‐urban city. It emphasizes the significance of the cultural logic of original equipment manufacturers (OEMs) and argues that the various transformations and deflections that are derived from ubiquitous OEM experiences have gone beyond the original model of an authorized OEM, experiences that are to some extent embodied in the transgression of brand name and patent hegemonies, which are mainly controlled by high technology companies. OEMs have been associated with China’s current imperative and uninhibited development of low‐cost technology capitalism. ‘Made in China’ signifies the production of any product, legal or illegal, for transnational high technology giants or domestic technology manufacturers. Learning to ‘become an OEM’ in China has partly resulted in excessive technological mimesis that may be part of an unauthorized, underground economy that is based on low‐cost technology. Based on the Shenzhen experience, part of this study will show industrial production‐oriented OEM cultures in which illegal operations and counterfeit trade are incorporated, even in city projects that are shared by municipal governments and Chinese technological companies, and undergo spatial restructuring in the development of the economy, consumerism, and urbanism.     

Conceptualizing an East Asian popular culture

Since the 1980s, popular cultural products have criss‐crossed the national borders of East Asian countries, enabling a discursive construction of an ‘East Asian Popular Culture’ as an object of analysis. The present essay is a preliminary attempt to provide some conceptual and analytic shape to this object, delineated by its three constitutive elements of production, distribution and consumption. Each East Asian location participates in different and unequal levels in each of these component processes. Production can either be located entirely in a single geographic location or, alternatively, each of the necessary constituent sub‐processes can be executed from different locations; preference for either arrangement tends to reflect the relative dominance of the production location in exporting its finished products. Consumption and thus consumers are geographically located within cultural spaces in which they are embedded. Meanings and viewing pleasures are generated within the local cultures of specific audience. Conceptually, among the several possible consumption positions, the one in which an audience watches an imported programme is most intriguing. In this viewing position, differences between the cultures of the location of consumption and that of the production location become most apparent. The audience member has to bring his or her own cultural context to bear on the content of the imported product and read it accordingly. In this sense, the cultural product may be said to have crossed a ‘cultural’ boundary, beyond the simple fact of its having been exported/imported into a different location as an economic activity. Such an audience position requires the consumer to transcend his or her grounded nationality to forge abstract identification with the foreign characters on screen, a foreignness that is, in turn, potentially reabsorbed into an idea of (East) ‘Asia’; a potential ‘East Asian identity’, emerging from consumption of popular cultural products, is thus imaginable.     

The power of circulation: digital technologies and the online Chinese fans of Japanese TV drama

Focusing on the online Chinese fans of Japanese TV drama, this paper explores the way in which the fan subculture, in connection with digital technologies, has carved out alternative practices in the circulation, production and consumption of Japanese TV drama. As ‘minority audiences’ who are not targeted as the objects of capitalist interests, online Chinese fans invent spaces for Chinese transnational networking with self‐help and sharing, as a way of resisting the aloofness from marketing strategies of Japanese TV distributors in Asia. This case study reveals that the online Chinese fan clubs, the websites for downloads, pirated VCD markets, digital file conversion, and private VCD burning – all of these have linked endless networks for the digitalized circulation and consumption of Japanese TV drama. The online Chinese fans are guerrilla fighters in the politics of autonomy, network and low‐cost digital technology; they are attempting to break down time–space constraints and the official distribution hierarchy. Such fan practices shed light on the new trends of audio‐visual consumption via digitalization.     

Negotiating women’s social space: public debates on gender in early modern Kerala,India*

Abstract

The paper argues that the formation of modern gender identities in early‐twentieth‐century Kerala was deeply implicated in the project of shaping governable subjects who were, at one and the same time ‘free’ and already inserted into modern institutions. Because gender appeared both natural and social, both individualising and general, it seemed to be a superior form of social ordering compared to the pre‐existing order of caste. The actualisation of a superior society ordered by gender was seen to be dependent upon the shaping of the fully‐fledged individuals with strong internalities and well‐developed gendered capacities that would place them in distinct social domains of the public and domestic, as ‘free’ individuals, who, however, were bound together in a complementary relationship. While this model still remains dominant in Kerala, by the 1930s, the public/domestic divide came to be blurred with the rapid spread of disciplinary institutions. Womanhood came to be associated not with a certain domain but with a certain form of power. This legitimated the entry of Malayalee women into public life, undergirded the much‐discussed ‘Kerala Model’ of development, and still holds up the highly ambiguous sort of ‘liberation’ elite Malayalee women have experienced. It has also strongly influenced the specific shape the resistance to patriarchy has taken in Kerala in the twentieth century.     

个人投资理论对观众观赛决策的影响

伴随着众多的体育赛事逐步走向市场化,体育观众在体育赛事中的地位越来越重要,如何吸引大量观众到赛场观看比赛成了赛事组织者寻求利润过程中必须解决的一个课题。以体育观众为研究对象,通过运用个人投资理论对观众出席观看比赛的行为进行深入分析,为赛事组织者寻求解决方案提供了理论依据,其独特的研究视角对体育观众的深入研究有一定的启发作用。     

Internet‐based Science Learning: A review of journal publications

Internet‐based science learning has been advocated by many science educators for more than a decade. This review examines relevant research on this topic. Sixty‐five papers are included in the review. The review consists of the following two major categories: (1) the role of demographics and learners' characteristics in Internet‐based science learning, such as demographic background, prior knowledge, and self‐efficacy; and (2) the learning outcomes derived from Internet‐based science learning, such as attitude, motivation, conceptual understanding, and conceptual change. Some important conclusions are drawn from the review. For example, Internet‐based science learning is equally favorable, or in some cases more so, to learning for female students compared to male students. The learner's control is essential for enhancing students' attitudes and motivation toward learning in Internet‐based science learning environments. Nevertheless, appropriate guidance from teachers, moderators, or the Internet‐based learning environment itself is still quite crucial in Internet‐based science learning. Recommendations for future research related to the effects of Internet‐based science learning on students' metacognitive reflections, epistemological development, and worldviews are suggested.     

Sink or Swim: Learning by Doing in a Supply Chain Integration Activity*

Studies show that supply chain integration (SCI) is important to organizations. This article describes an activity that places students in the middle of an SCI scenario. The highly interactive hands‐on simulation requires only 50 to 60 minutes of classroom time, may be used with 18 to about 36 students, and involves minimal instructor preparation. Through the activity, students learn the basics of SCI and then analyze an SCI event to better appreciate the need for collaboration and information sharing. In courses that address supply chain management, instructors can use the activity early in the semester to introduce students to the complexities of supply chain networks. Alternatively, instructors may use the simulation later to provoke a more nuanced discussion.