网上购物者购买决策过程的心理机制探析

近年来网上购物成为一种时尚,为满足不同层次的需要,消费者产生网上购物需求,这促使消费者去网上搜集产品信息,此时,注意、感知觉、情绪、记忆都会影响信息的搜集;接着人对林林总总的信息进行评价,当其感知风险低于可接受水平时,才会做出购买决策;然而又有很多心理因素影响决策甚至行为过程;最后消费者使用商品时会进一步评价该商品,这反过来会影响其新的购买需求的产生.     

案例教学在高师公共教育学教学中的运用

案例教学是通过对一个具体教育情境的描述．引导学生对这些特殊情境进行分析讨论的一种教学方法。案例教学在高师公共教育学中的运用，有利于提高公共教育学的教学质量，培养学生良好的综合素质。     

Social Constructivism and Asynchronous Text-Based Discussion: A Case Study with Trainee Teachers

The paper reports a case study using asynchronous text-based discussion. It considers the role of the tutor and discusses the extent to which online discussions can facilitate social constructivist approaches to instruction and the creation of knowledge. Participants were 17 trainee teachers studying on a post graduate teaching course. The asynchronous text-based discussion (using e-blackboard) focused on planning for progression in children's learning in history and culminated in the trainee teachers writing individual assignments on the topic. The paper analyses the different types of contributions made and reports on the trainees' evaluations of the benefits and limitations of using e-blackboard. It concludes with recommendations and areas for further research.     

在线课程质量观和质量要素的质性研究--基于专家、实践者和学习者的视角

本文采用扎根理论研究方法,通过对学术专家、实践者和学习者三类相关群体的访谈,调查高等教育和继续教育在线课程相关人群关于在线课程的质量观与对质量构成的认识,探索在线课程质量框架与要素,以期为促进人们对在线课程质量的共识,为改进和优化现有在线课程质量标准提供参考。研究通过对20位受访者累计22万字访谈文本的编码分析,发现四种质量观--服务质量观、系统性质量观、目标性质量观和增值性质量观,并定义出设计开发与实施运行两大类的九个在线课程质量要素--课程目标、课程内容、学习过程、学习支持服务、学习评价、媒体与技术环境、实施效果、改进发展和社会影响。其中,课程目标、学习内容与实施效果被定义为核心要素。本文基于TF-IDF关键词统计方法对三类群体的在线课程质量观差异进行了分析,并结合已有远程教育质量观和在线课程质量标准相关成果对本研究发现和定义的在线课程质量观、质量框架和质量要素进行了讨论与反思。     

Informed learning design: teaching and learning through engagement with information

ABSTRACT

While higher education teachers are able to use information in sophisticated ways to learn and communicate within their disciplines, they may not be accustomed to teaching their students to use information creatively and reflectively to support their work in a course. This article introduces informed learning design, a curriculum design model by which teachers specifically enable students to learn course content through intentional engagement with information. Drawing from informed learning pedagogy and the variation theory of learning, the design model outlines an instructional pattern for enabling student awareness of critical aspects and features of the object being studied related to both information use and course content.     

Element‐and‐Principles Instruction,Perceptual Drawing and Paul Klee's Pedagogical Sketchbook

This study examines the key concepts of elements‐and‐principles art instruction, as defined in the publications by Vorkurs (preliminary course) instructors at the Bauhaus. Elements‐and‐principles instruction was for decades central to formalist art training, and continues to play a role, albeit limited, today. Preceding accounts of the elements‐and‐principles have not considered contextual matters worthy of attention, specifically, two other instructional frameworks. One is perceptual drawing that dominated in Western art culture before the inception of the elements‐and‐principles approach. The second is the instructional model Paul Klee proposed in his well‐known but under‐examined instructional publication of 1925, Pedagogical Sketchbook. With regard to the latter, scholars have failed to undertake detailed analysis that would explain Klee's instructional model and, in particular, its central (and idiosyncratic) concept of ‘trichotomy’. Trichotomy is a structure rather than a formal element, providing visual equivalents for extra‐visual events. The peculiarity of trichotomy and related concepts in Pedagogical Sketchbook has kept the publication a faint presence in elements‐and‐principles instruction and in related scholarly inquiry. With a more precise presentation of Klee's pedagogical focus, this study distinguishes heretofore overlooked dissimilarities between the Pedagogical Sketchbook model and elements‐and‐principles approach, and enables recognition of affinities between Klee's model and current conversations about embodiment pedagogies in visual arts education.     

审视教育中的"身体"--兼论教育中的"身体惩罚"

身体的教育学意蕴并没有引起教育学研究与实践的重视，事实上，身体（及其所蕴含的人的生物性）是教育的出发点与基础。通过审视身体在教育中的地位与意义，探讨身体诸题（如生命的身体、消费的身体、被规训的身体、身体智慧等）的教育学意蕴，进而探索一种“体”“现”教育学的可能性。     

回归课程本质：大学在线课程的质量管理

随着慕课回归大学,大学在线课程迅速发展。由于教学对象不同,慕课与大学在线课程的质量目标产生差异———前者需满足消费者需求,而后者则以促进学生发展、实现学校人才培养目标为质量目标。文章从课程本质出发,阐述大学在线课程作为学校课程体系的重要组成,必须有明确目标和有效组织的教学活动。高校应强化管理,通过制定质量标准、对关键质量控制点实施保障和开展审核与评价等举措,确保大学在线课程质量和人才培养质量。     

Heraclitean Thinking: Implications for Philosophy of Education

Heraclitus was the first presocratic Ionian thinker to describe the underlying nature of reality as a set of processes in flux and to affirm the constantly changing nature of the cosmos. In this essay, I discuss four major doctrines of his thought which constitute the crux of the Heraclitean worldview. I then expound some thoughts on the relevance and implications of Heraclitean thinking for philosophy of education.     

在职教师网上学习困难之调查报告

网上学习为在职教师提供了一种灵活的进修机会,促进了教师终身学习的发展。然而,通过几年的实践,学员们在这一新的学习模式下会产生哪些困难呢?本研究以华东师范大学网络教育学院在职进修教师为样本,采用网上问卷调查的方法,旨在探讨在职教师网上学习的主要困难及影响因素。本研究收回的有效问卷为196份。研究发现,教师网上学习的困难包括基础设施条件、操作技能、资源,以及个人等方面,影响网上学习主要因素包括网上教师水平、网上学习环境、网上学习支持等等。根据在职教师网上学习困难的综合分析,作者提出了一系列改进网络教学的策略性建议,可供网上教学工作者参考。