大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。     

Strength,Weakness, Opportunity,Threat (SWOT) Analysis of the Adaptations to Anatomical Education in the United Kingdom and Republic of Ireland in Response to the Covid-19 Pandemic

The Covid-19 pandemic has driven the fastest changes to higher education across the globe, necessitated by social distancing measures preventing face-to-face teaching. This has led to an almost immediate switch to distance learning by higher education institutions. Anatomy faces some unique challenges. Intrinsically, anatomy is a three-dimensional subject that requires a sound understanding of the relationships between structures, often achieved by the study of human cadaveric material, models, and virtual resources. This study sought to identify the approaches taken in the United Kingdom and Republic of Ireland to deliver anatomical education through online means. Data were collected from 14 different universities in the United Kingdom and Republic of Ireland and compared adopting a thematic analysis approach. Once themes were generated, they were collectively brought together using a strength, weakness, opportunity, threat (SWOT) analysis. Key themes included the opportunity to develop new online resources and the chance to engage in new academic collaborations. Academics frequently mentioned the challenge that time constrains could place on the quality and effectiveness of these resources; especially as in many cases the aim of these resources was to compensate for a lack of exposure to cadaveric exposure. Comparisons of the actions taken by multiple higher education institutions reveal the ways that academics have tried to balance this demand. Discussions will facilitate decisions being made by higher education institutions regarding adapting the curriculum and assessment methods in anatomy.     

电机学精品在线开放课程校企合作初探

工程教育专业认证背景下,电机学省级精品在线开放课程注重校企合作,收集丰富的生产现场教学资源,聘请企业专家录制教学视频,开展网上讨论、网上直播课等。下阶段校企合作重点是编写理论和实践教材、共建电机科技活动实训室、企业专家指导网上PBL项目、指导学生选取企业真题申报大创项目。     

The Human Rights Approach to Education in International Organisations

In this article, the work of three international governmental organisations (IGOs) dealing with human rights will be discussed, namely the United Nations Educational, Scientific and Cultural Organization (UNESCO), the United Nations Children's Fund (UNICEF)¹ and the Council of Europe (CoE). In the first section, the main characteristics of the three IGOs in terms of similarities and differences will be elaborated. Then, their human rights approach to education will be described, dealing with the legal foundations. In the final section, the different strategies of implementation based on both their official mission statements and their present strategy papers will be evaluated under the heading ‘competition vs. cooperation’.     

论列国志系列小说之“有诗为证”

通过梳理列国志系列小说“有诗为证”的引入位置、诗词类型与功能,考察其在宋元讲史话本基础上呈现的变化发展关系.列国志系列小说引入论赞类诗词的撰述方式主要表现为喜欢引用或者假托名人诗词并形成相对固定的引入程式与结构.最后从来源材料的文本类型与作者的材料加工敷演方面探讨列国志系列小说引入诗词的演变脉络及规律.     

保送生制度的变迁与改革

保送生制度自执行之日起,每年都为高校输送了拔尖人才,但因其中介入的人为因素较多,也饱受舆论轰击,随着高考"阳光工程"的建设,保送生制度在阳光的照耀下将再次焕发出蓬勃生机。     

论我国陪审制的缺陷及重塑

我国陪审制在我国遭遇了尴尬局面,陪审制是我国司法改革的一个重要方面,为了充分实现社会主义的司法公正,该制度在我国就有存在的必要性。作者首先阐述了我国陪审制的历史沿革,并分析其立法和司法上存在的缺陷。在立法上,该制度没有宪法和相关的法律依据;在司法上,陪而不审的现象严重。在此基础上,作者对重塑我国陪审制的对策进行了思考,提出了重塑我国陪审制度的方案。     

知识经济对会计的挑战

从会计计量模式、会计程序和方法、财务报告三方面来探讨知识经济对会计的挑战 ,目的是正视新时代的到来 ,接受挑战 ,开拓进取 ,把会计学科推向前进     

"五霸"考释

"五霸"之说历来纷繁,前人以为有"三代五霸"与"春秋五霸"之别.实际上,任何一个"五霸"说都不是以某一标准(如主持盟会、天子赐伯等)可以归集的,"五霸"的概念是随着时间的变化而不断发展变化的,这是一个动态的概念.     

基于在线开放课程的大学英语教学模式在听障全纳学生中的应用

在"互联网+"的时代,在听障全纳专业大学生的大学英语教学过程中引入基于在线开放课程的教学模式具有重要的理论和现实意义。本论文是基于在线开放课程的大学英语教学模式在听障全纳学生中的课堂教学实践。实践表明,引入基于在线开放课程的教学模式后,提高了听障全纳学生学习的主动性,增加了教师的教学密度,使学生可以进行个性化学习,学生英语成绩显著提高,四六级通过率也大幅上升。在线开放课程在听障全纳学生的大学英语教学中的应用初见成效。