一对一旅游营销刍议

一对一营销是21世纪发展起来的一种新的营销模式。随着知识经济时代的来临和信息技术的飞速发展，为旅游企业开展一对一营销创造了极为有利的条件。一对一旅游营销包括识别、区分、互动和订制等四个关键的步骤。旅游企业实施一对一营销，能为顾客提供多样化和个性化的服务，提高顾客的满意度，培养忠诚的顾客。     

高职学生个人知识管理初探

个人知识管理作为一种重要的知识管理技术和方法已应用于教育领域。从应对激烈社会竞争的角度，高职院校学生尤其需要加强个人知识管理。针对高职学生特点，应采取有效的知识管理方法，包括提高信息素养，注重隐性知识的显性化管理，有效利用个人知识管理工具，完善自身知识系统架构，构建个人知识管理的双模型结构。     

试论人力资源管理

通过对现代人力资源管理与传统劳动人事管理的比较,从对人的认识、重视程度、管理方法、基本职能四个方面阐述了人力资源管理的重要性,并就人力资源管理的内容、目标、模式以及如何实现劳动人事管理向人力资源管理的转变作了详尽的探讨。     

英语人名的文化特征及翻译策略

基于英语文化特点和英语人名翻译原则,采用大量人名中英对比材料,用举例说明的方法,从人名所体现的文化角度就英语人名的文化特征和翻译策略展开讨论,旨在探索不同的人名翻译方法并发现翻译中存在的问题。     

铁路旅客人身损害“限额赔偿”制度的探究

铁路运输人身损害之限额赔偿,是指在铁路运输过程中发生了铁路行车事故及其他铁路运营事故造成的人身损害时,铁路运输企业应赔偿的最高数额。适用该制度具有合理性,亦符合铁路运输行业的公共利益属性和高危性。不少国家和地区已经在立法中明确规定了这一制度。我国未来立法时,应以铁路运输企业的过错程度决定是否适用限额赔偿,同时明确限额赔偿的具体标准,建立动态调整机制,此外还应建立健全相应的保险机制。     

批判格莱斯合作原则,探索理解会话含义的新途径

:由于会话含义是隐含于字面意义中的说话者的真实意义 ,缺乏直观性 ,这就为语言的理解 ,特别是跨文化交际中会话含义的理解带来了困难。而格莱斯合作原则只是在微观方面分析了会话含义的产生 ,具有自身的局限性 ,只有结合宏观方面 ,把二者统一起来 ,才能全面地理解会话含义     

Experiential learning in doctoral training programmes: fostering personal epistemology through collaboration

There has been increasing recognition for the need to reform doctoral training practices to foster students’ personal epistemology. This study describes the design and evaluation of a learning experience designed to help students understand the scholarly publication process. Firstly, this study discusses the design of the learning experience, describing the collaborative process of writing an interdisciplinary publication using both online and face-to-face learning. Secondly, this study evaluates the effectiveness of the learning experience by examining students’ reflections. We show that participation in the learning experience helped students to develop their academic writing proficiency, collaboration and teamwork, intercultural competence, and ability to engage in reflective practice. Importantly, we show that each student also created more individualised knowledge, gaining insight into how they and others think. This study, therefore, demonstrates that personal epistemology can be fostered through collaboration in a doctoral writing group context.     

个人主义是《伊利亚特》的主体文化精神

史诗以阿喀琉斯个人为中心线索和情节发展的依据,表明它强调个人在社会历史进程中的作用和对重大事件的决定性影响.作品所刻画、讴歌的英雄人物都是个人主义的典型.作为一部战争题材的作品,史诗将作战的动力归之于英雄们的个人功名心和物质利益.这些都显示史诗是一部宣扬个人主义思想、赞美个人英雄的作品,个人主义是作品一以贯之的主体文化精神.     

Too Much,Too Young? An Analysis of the Key Stage 3 National Literacy Strategy in Practice

This article was first drafted after I worked for 14 weeks last year in a school that was piloting the National Literacy Strategy at Key Stage 3. I now work in another school delivering the full published Strategy to Year 7. In this article, I explore the contradictions inherent in the Strategy in attempting to develop the English and literacy skills of Key Stage 3 pupils. Ultimately, my argument is that the educational benefits of this teaching to objectives is at odds with some of the deeper aims of the Strategy and of English teaching, and that the constant assessment involved puts too much pressure on our youngsters at an age when they should be concentrating on social development as people.