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21.
公共关系理论在高校图书馆形象建设中的作用   总被引:1,自引:0,他引:1  
社会形象是图书馆发展的根本保证.公共关系理论与现代高校图书馆形象建设的结合.全员公关,塑造良好的社会形象.  相似文献   
22.
This study extends the framework describing journalists’ aggressiveness at politicians’ press conference and develops five dimensions to measure politicians’ aggressiveness in response to journalists’ questions (initiative, directness, assertiveness, adversarialness, and accountability). Using the records from Chinese premiers’ press conferences (1993–2015), this research investigates five factors which might affect premiers’ aggressiveness: the administrative life cycle, economic conditions, journalists’ country of origin, the topic of questions, and number of questions. The results show that premiers exhibit less assertiveness during honeymoon periods and more assertiveness in other years. Premiers are more adversarial amid good economic growth but less adversarial during poor economic growth. They are more assertive and adversarial in response to questions related to politics and the military and less so in response to questions related to other areas. Premiers display more initiative and accountability toward journalists who ask more questions and less toward those who ask fewer questions. Premiers are more assertive and adversarial toward journalists from developed countries but less so toward those from developing countries. Over the past 23 years, premiers’ initiative, directness, and adversarialness have decreased while their accountability has gradually increased. The theoretical contributions of this research are discussed.  相似文献   
23.
20世纪90年代的女性散文文本在女性意识的表达,对两性关系的探索及艺术表达方式方面与80年代散文都有很大的不同,这种不同背后又有着复杂的社会文化原因.  相似文献   
24.
Background: In recent years increasing attention has been given to models-based approaches to physical education as a way of promoting standards and particular types of learning through better alignment of teacher planning and delivery with pupil learning and achievement. However, little attention has been given to the specific contribution a pedagogical model for outdoor adventure education (OAE) has to make to pupils learning.

Purpose: This paper is presented in two parts. Part one is an advocacy paper and draws upon the broader discourse around models-based practice to make a case for the development of a pedagogical model for OAE. Drawing upon guidelines for models-based approaches to physical education, this paper considers the theoretical foundation, rationale, review of research findings and major theme that inform the development of a model of OAE.

Conclusions: The selected review of the research suggests that the major impact of OAE is upon the affective domain, particularly in relation to pupils developing a positive self-concept. Learning is also evident in the cognitive and physical domains, but this is secondary to learning in the affective domain. Drawing upon the analysis of the research literature, the major theme for the model is identified as ‘personal growth through adventure’ and ‘OAE’ is suggested as the name of the model. Part two of this paper builds upon these foundations to outline what a pedagogical model for OAE might look like in a secondary school in the UK.  相似文献   

25.
Abstract

This paper examines the confluence of global, regional, and national politics in the lead up to the 1991 Pan-American Games hosted by Cuba. Cuba’s contentious selection as host was wholly underpinned by the international politics of the time. Once selected, the preparations for the Games in Havana were surrounded by an unprecedented domestic economic crisis fueled by shifts in global politics. This paper analyzes how international politics informed the hosting of the 1991 Pan-American Games, and shaped the political challenge the Cuban government faced in hosting such an event. The Revolution’s use of sport domestically and internationally came to the forefront in its efforts as host and the results of those efforts proved to be providential given the emerging political economic contexts during and in the ensuing years after the Games.  相似文献   
26.
语篇组织成分之间语义关系的建立需要衔接手段来实现.从语义关联方式来看,衔接手段可分为衔接类(指称衔接、结构衔接、词汇衔接)和连接类(显性连接和隐性连接).从形式特征来看,指称衔接、结构衔接、以及显性连接更具标记性,由此形成的语义关联也较显明易辨.  相似文献   
27.
文章通过对重写文学史的缘起、应遵循的方法原则及在写作中当预防的层面等的阐述,阐明了文学史写作的终极目标虚是产生出具有审美性和个人立场的研究型的学术著作,且这种文学史的重写工作需要不断进行。  相似文献   
28.
基于智能Agent的个性化信息检索系统   总被引:2,自引:0,他引:2  
本文通过分析搜索引擎与智能Agent技术的原理,提出了一个基于智能Agent的个性化信息检索系统结构,并详细说明丁组成该系统的信息Agent,用户Agent,学习Agent等主要Agent的功能及实现方法.  相似文献   
29.
对古典诗歌的解读虽然存在着诸多的方法,但解读者对它最终的解读意见却不外乎三种:一种是以求真为旨归的历史意见,一种是以顺应政治需要和社会思潮为旨归的时代意见,一种是以指向解读者的内心为旨归的个人意见。  相似文献   
30.
公共关系不仅能树立企业形象,而且能有效促进产品销售,企业应对此有充分认识。在产品市场寿命周期的不同阶段,分别策划、实施不同的公关活动,将能更好地增加销量、提升产品形象、延长其市场寿命。  相似文献   
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