浅析中西修辞劝说机制的异同——以广告语言为例

通过中西方广告语言中的情感诉求、理性诉求、道义诉求等三个方面的论述及广告语言修辞中诉求手段的运用,分析了修辞劝说机制在中西方广告语言中的差异,明确了广告语中运用修辞劝说机制能增强语言的艺术性和感染力,从而更好地实现广告的价值。     

元话语视野中的律师辩护词劝说策略研究

以Hyland的元话语理论为基础,分析律师辩护词中不同的元话语资源及其语言实现手段,可以帮助律师实现对法庭其他参与者的劝说。律师使用元话语,一方面可以体现律师协商的态度,避免与其他观点的正面冲突,减轻听话人对律师话语的排斥,维持正常的人际关系,增强律师辩护词的说服力;另一方面可以增强律师观点的客观性和公正性,紧缩其他观点的"辩驳"空间,并尽可能说服法官做出有利于被告人的判决。     

The art of selling-without-selling: Understanding the genre ecologies of content marketing

Content marketing involves creating content in genres that readers find useful. These genres individually do not persuade their readers to buy a given product and may not even mention the product or service being marketed. But collectively, they are designed to lead their readers to a purchase decision, that is, they sell without selling. The authors examine how content marketers strategically deploy these ecologies of genres.