社会说服与高中生数学自我效能的关系——一个有中介的调节模型

以H省两所高中的1358名学生为调查对象,采用结构方程模型考察社会说服与数学自我效能的关系及其内在作用机制——掌握经验的中介效应和内在价值的调节效应.结果表明:(1)社会说服正向预测数学自我效能;(2)内在价值对社会说服与数学自我效能之间的关系具有调节效应,即社会说服对数学自我效能的影响随着内在价值的降低而减弱;(3)内在价值的调节效应以掌握经验为中介变量.研究揭示了社会说服与数学自我效能之间关系的内在机制及其个体差异,丰富了数学自我效能来源的成果,对避免社会说服在学生数学学习过程中的消极影响具有理论意义.     

Multiperspectivistic management of discourse in oral argumentation in academic settings / Gestión multiperspectivista del discurso en la argumentación oral en contextos académicos

The relationship between perspectivism and oral argumentation is explored by observing eight triads of high school and university students discussing an environmental dilemma, with the aim of convincing their peers. No differences are appreciated between high school and university students regarding the frequency and duration of perspectivistic levels of discourse. When analysing such levels in the whole sample, significant differences are revealed in favour of the me (defence and explanation of own perspective) and other as an obstacle (demolition of others’ positions) levels, compared to the other strategy (legitimate persuasion) and us (search for agreement) levels. Therefore, argumentative discourse is anchored in a reasoned defense of one’s own perspective as well as in the attack on others, displaying a limited perspectivistic development. In relation to the interaction sequences, symmetrical responses are observed towards the me and other as obstacle levels, both in high school and university students, and also towards us in university students. The potential of perspectivism to improve expert argumentation is discussed.     

广告对现实生活的影响及其作用探析

知识经济的发展,使越来越多的知识产品进入我们的日常生活。知识产品所具有的无形性、路径依赖性和共生性等特点。使营销路径发生变化的同时,也促使广告产业的核心价值链以及广告运作从概念的符号表达到沟通价值创造的转变。本文以现实广告产业为例,从基础剖析了广告活动的现实本质与客观作用。     

Political persuasion on social media: A moderated moderation model of political discussion disagreement and civil reasoning

Abstract

Social media and news use arguably contribute to the prevalence of contentious politics because individuals may express dissent through their social networks as they consume news. This study seeks to test whether individuals might be more open to political persuasion in this context, especially if they are exposed to political disagreement or discuss politics in a civil manner. Relying on survey data from the UK, results based on a moderated moderation model show that (a) social media news use predicts political persuasion on social media (direct effects) and, (b) discussion disagreement and civil reasoning moderate this relationship in two-way and three-way interactions.     

隐喻的劝谏性功能与英语演讲教学

隐喻能力是英语学习者语言水平达到如母语般流利所必须具备的语言能力,在英语演讲中,隐喻不仅是语言能力的体现,隐喻本身也具备很强的劝谏功能,能够潜移默化地与听众取得同一,从而达到劝说的目的.然而如何在英语演讲稿中使用隐喻的相关研究目前尚少,文章以认知语言学中的隐喻研究为理论框架,在分析隐喻的劝谏功能的基础上,以演讲稿的撰写为目标,探讨培养隐喻思维的理论依据和实践方法,从而指出建立两者关系的教学策略.     

‘Hottest brand,coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized discursively in their brand artefacts. Three main approaches are identified and discussed. Referred to as (i) characterizing the brand; (ii) positioning the brand and (iii) personalizing the brand, they are constituted by a variety of language devices and discursive strategies such as positive evaluation, colloquial language and the use of particular metaphors, and represent a spread of approaches ranging from the more fact/reason-based to the experience/emotion-oriented. While the institutions employ a range of approaches, the findings of the analysis suggest that experience/emotion-oriented approaches are better elaborated in the artefacts, and gaining traction in the sector as a whole.     

Toward a holistic approach to communication: The effect of “pure” hemispheric reception on message acceptance

This study examined the relationship between hemispheric processing of complex messages and message acceptance. In particular the research sought to answer several questions regarding the processing and interpretation of persuasive messages and message sources. Based on the results of this research it was concluded that (1) the brain's right and left hemispheres, when isolated from one another, process information according to a particular “style,” (2) that semantic properties of language influence hemispheric processing, and (3) that message sources are perceived differently by the right and left hemispheres. Potential implications for the study of communication in terms of message style and acceptability, language intensity, perceptions of source, and perceptions of threat conclude this analysis.     

Continuing Education Module: Persuasion: The Key to Changing Women's Ideas About Birth

Although standard maternity care is not evidence-based and, in many cases, increases risks for mothers and babies, few women make birth decisions that reflect this knowledge. This column discusses persuasion as a way to change women''s ideas about safe, healthy birth. The relationship between persuasion and choice is discussed, and the differences between presenting information and persuading women that natural birth is the safest and healthiest way to give birth are explored.     

Comparative persuasive styles in Arabic and English: A study of the United Nations General Assembly Debate speeches

This study analyzed persuasive styles and tactics used in the United Nations General Assembly Debate speeches by Arabic and English speaking leaders. Past work has identified three persuasive styles: analogical, presentational, and quasilogical. The literature suggests that Arabs use analogical and presentational styles, while the “West” prefers the quasilogical style. Our results indicate that Arabs used the quasilogical style more often than English speakers. All speakers drew upon most of the tactics identified to strengthen their arguments. Finally, there has been a shift in the usage of some tactics for both sets of speakers over 30 years.     

审视文学的法律价值

多元一体的法律，要求我们在法学理论研究中应从多视野的角度出发，分析与把握法律这一社会现象。本文从文学是法律的传承手段，文学是法律正义的张扬者等方面分析文学的法律价值，以求对法律与文学关系给予合理定位。