加强高职院校教师思想政治工作的思考——从注重人文关怀和心理疏导的角度

本文阐述了人文关怀和心理疏导的含义,分析了在高职院校教师队伍中开展人文关怀和心理疏导面临的问题,提出引入EAP项目是一条深化高职院校教师人文关怀和心理疏导工作的可行之路。     

公文写作应面向市场经济

为经济建设服务的公必须适应市场经济需求，否则，便会在市场竞争中被淘汰，我们应该学习古代上书类公中注重说服力的优点，在公写作中增强说服功能。     

浅谈信息化时代中如何加强形势政策课教育

在信息化时代的今天,形势政策课作为高校思想政治教育中的组成部分之一,其重要性是多方面的,但是仍要认真地深入分析当前高校中普遍存在的学生消极抵触的现象,并提出行之有效的解决办法。     

凉山彝族纠纷民间调解对解决农村纠纷的启示

本文选取了凉山彝族“德古”调解彝人社会纠纷的一个典型案例,从剖析案例整个调解过程,得出彝族习惯法中调解程序体现之特点和蕴含之精神.针对我国农村纠纷突出,血案频发的现实,指出了农村中人民调解机制的缺位和低效,提出相关解决办法和措施:增强人民调解的责任心和使命感;注重农村文化建设,加强农村道德和法律教育;注重民间调解的结案仪式,建立回访机制;加强民间劝导,构建多方面参与、全方位覆盖的农村调解网络体系.     

The effects of appeal types and candidates' poll rankings in negative political advertising

This paper combines the persuasion knowledge model (PKM) and priming theory to investigate the effects of different appeal types in negative political ads on voters' cognitive responses and candidate responses, and explore the moderating effect of an important candidate-related variable: poll ranking. The results indicate that negative advertising based on rational appeals is more beneficial to candidates who lag in the polls. However, negative ads based on emotional appeals generate better responses from voters when used by poll leaders. These effects are observed regardless of whether the race is between an incumbent and a challenger or two challengers.     

广告说服认知关联分析

本文运用认知语用学的关联理论,从认知因素,情感体验,行为图式等层面分析了广告对消费者的说服原理,为广告语言和说服策略研究提供一种认知语用视角。     

Changing doping-related attitudes in soccer players: How can we get stable and persistent changes?

Abstract

The aim of this experiment was to analyse the consequences of changing attitudes related to doping through thoughtful versus non-thoughtful processes. Participants were young soccer players. They received a persuasive message either against or in favour of the legalisation of several doping behaviours in soccer (e.g., the use of anabolic androgenic steroid – AAS), and participants' level of elaboration (i.e., deliberative thinking) was manipulated in two different experimental (high vs. low) conditions. Attitudes towards the legalisation proposal were assessed immediately following the message and one week later. Results showed attitude change was a function of message direction and was relatively equivalent for both high and low elaboration participants immediately after reading the message. That is, those who received the message against legalisation showed significantly more unfavourable attitudes towards the proposal than did those who received the message in favour of legalisation regardless of the extent of elaboration. However, attitude change was found to be persistent only for high elaboration participants one week after message exposure. In the present paper, we discuss implications of changing attitudes related to doping depending on whether the change occurred through psychological processes that require either extensive or small amounts of deliberative thinking and elaboration.     

说服传播视域下提升高校思想政治教育针对性的路径研究

本研究从传播学的视角,结合心理学、社会学和组织行为学等相关理论,立足学生接受,从其实际需求出发,对思想政治教育的有效说服传播进行系统地分析,并有效地把握其中的各个环节,再通过切实引导和氛围烘托达到思想教育的内容真正内化为学生的价值观目的,从而提升高校思想政治教育的针对性。     

政治传播与修辞说服——2000年美国总统大选辩论剖析

电视公开辩论已经成为美国政治传播中的一种重要手段，它们通过精心设计的话语来实现其说服性功能。亚里斯多德把修辞划分为三类，其中就包括以说服为核心的商讨辩论的修辞。通过分析作为实证案例的2000年美国大选中戈尔与小布什的三场电视公开辩论，我们具体探讨两位修选人如何通过情绪法来进行说服，从而达到政治传播的目的，并重点分析了三组对立的情绪及其作为修辞说服手段在政治传播中的应用。     

The differential antecedents of self-efficacy beliefs of novice and experienced teachers

Among the sources of teachers’ self-efficacy beliefs, mastery experiences are postulated to be the most potent. Thus it seems likely that other sources of self-efficacy would play a larger role early in learning when fewer mastery experiences are available. Among the 255 novice and careers teachers who participated in this study, contextual factors such as the teaching resources and interpersonal support available were found to be much more salient in the self-efficacy beliefs of novice teachers. Among experienced teachers, for whom an abundance of mastery experiences were available, contextual factors played far less important a role in their self-efficacy beliefs.