高校红色社团与马克思主义大众化

高校红色社团作为高校在校学生组成的研究马克思列宁主义、毛泽东思想和中国特色社会主义理论体系的学术社团,具有坚定的政治方向性、鲜明的时代性、强大的生命力和科学的实践性几个特征,是高校推进马克思主义大众化的有效载体。红色社团要通过高校的大力扶持、加强社团骨干队伍建设和不断创新推动马克思主义大众化等方式方法来有效推进马克思主义大众化。     

论张爱玲的“避世”与“入俗”

张爱玲是中国现代文学史上杰出的女作家,她的人生经历呈＂避世＂姿态,其作品风格则呈＂入俗＂的风格。其＂避世＂的原因主要是受时代背景、家庭氛围和个人性情的影响;其＂入俗＂的风格主要表现在三个方面：精妙刻画了凡俗复杂的人性;对凡俗琐屑的生活充满欣悦;认同凡俗的价值观。     

校园流行语的词语特征分析

校园流行语在语词层面具有丰富多彩的创新之处。作为一种流行于学生中的时尚言语,其形成往往具有深刻的社会政治、经济、文化、教育的原因,我们研究校园流行语词语特征,旨在更深刻研究其对学生和校园以及社会政治、经济、文化教育的反射作用。对待校园流行语,我们应该坚持尊重与指导并重的原则。     

说“壑”

《吐鲁番出土砖志集注·张公夫人麴娘墓志铭》中的＂ ＂为＂壑＂的俗字。在＂壑＂到＂ ＂的俗变过程中,文字类化起了重要作用。类化分为字内类化和字际类化,是众多俗字产生的重要途径,《集注》中＂（頁頁）＂和＂ ＂也是两个比较具有代表性的字内类化字。     

The role of social media in the engagement and information processes of social CRM

This study furthers investigation into exactly how Social CRM (S-CRM) is different from traditional CRM, and models the interrelationships between its capabilities. It is underpinned in dynamic capabilities theory, to explain how social media, as a resource all organizations use, can lead to differing performance outcomes. It is underpinned in seminal research into traditional CRM, but which does not cater for the disruptive nature of social media. We outline how S-CRM is a second-order dynamic capability consistng of a set of first-order integrative dynamic capabiliies that, when properly interrelated, lead to performance outcomes. We particularly model the role of S-CRM front- and back-office technology capabilities, customer engagement initiatives, and social information processes in driving customer relationship performance. Findings show that S-CRM is different from traditional CRM in a range of ways in the front- and back-offices, and provide a framework for researcher and managers in information systems and marketing to operate at strategic and tactical levels within S-CRM, while being congisant of both.     

Rethinking the legacies of Bandung

By explaining the different trajectories that the “Bandung spirit” has taken since its inception in the mid-1950s, including various popular organizations that have not only been influenced by the Bandung conference but have taken the original ideas and actions into more progressive directions, it is argued in this article that the inclusion of the popular element is not only important to understand the history of the “Bandung spirit” but is also a necessary part of our thinking about the future of Bandung as a political project.     

论高校图书馆与主流文化的传播

高校图书馆不仅要做好大众文化的传播,更重要的是要引导好主流文化的传播.文章从高校文化建设角度,对大众文化存在的缺失进行分析,提出高校图书馆应做好引导主流文化的传播工作,并对方式方法提出一些见解.     

商品个性标志的定义及其在美国流行文化中的角色

在过去的一个多世纪,商品的个性标志一直是美国人钟爱的广告工具。各种各样被广告商作为传播体系的＂会说话的动物＂和＂会跳舞的产品＂已悄无声息地蔓延在美国的流行文化中。1982年,有人在做调查后发现,凡是商品特征明显的广告,在改变品牌偏好的能力上要比同行业其他品牌强。这一点表明社会正在接收商品个性标志这样的讯息。然而,尽管商品个性标志的运用在广告商和消费者中大受欢迎,却几乎被完全遗忘在广告和流行文化研究的角落。本文将从相关文学的角度解析什么是商品个性标志,以及其如何运用在现代广告业中,并与消费者进行交流。     

体育明星电视广告代言研究

以中央五频道2013—2015年间播放的电视广告为样本,采用内容分析法对体育明星的电视广告代言情况进行分析。结果显示：①体育明星进行电视广告代言的比例非常高,占27.66%;而在电视商业广告中,这一数字达到了36.05%,说明体育明星在电视广告中的流行程度非常高。②电视广告中体育明星的代言内容十分广泛,以汽车、公益、体育用品、酒类、赛事、媒体、企业形象、饮品等八类为主,并且体育相关产品的51.0%、非体育相关产品的25.7%都是由体育明星来代言的。③体育明星代言电视广告的数量与奥运会密切相关,企业选择体育明星作为代言人受体育明星的流行程度、匹配性、领域地位等因素的影响。④未来体育明星电视广告一定程度上会受移动广告的冲击,但是体育娱乐化也进一步拓宽了体育明星代言电视广告之路。     

Revel,Riot and Rebellion and The Social History of Politics

ABSTRACT

This article considers the ties between soldiers and civilian life in First World War Britain. Previous assumptions about soldierly alienation and disillusionment from civilian society have been questioned in recent years. This article adds to this discussion by examining the part played by National War Aims Committee propaganda in fostering links between soldiers and the home front. Representation of civilian activities, community, rurality and domesticity offered reassurance that Britain remained largely the same as soldiers remembered. The involvement of soldiers as propagandists also shows that attitudes cannot be deduced solely from the perspective of literary depictions of alienation.