商品个性标志的定义及其在美国流行文化中的角色

在过去的一个多世纪,商品的个性标志一直是美国人钟爱的广告工具。各种各样被广告商作为传播体系的＂会说话的动物＂和＂会跳舞的产品＂已悄无声息地蔓延在美国的流行文化中。1982年,有人在做调查后发现,凡是商品特征明显的广告,在改变品牌偏好的能力上要比同行业其他品牌强。这一点表明社会正在接收商品个性标志这样的讯息。然而,尽管商品个性标志的运用在广告商和消费者中大受欢迎,却几乎被完全遗忘在广告和流行文化研究的角落。本文将从相关文学的角度解析什么是商品个性标志,以及其如何运用在现代广告业中,并与消费者进行交流。     

Rethinking the legacies of Bandung

By explaining the different trajectories that the “Bandung spirit” has taken since its inception in the mid-1950s, including various popular organizations that have not only been influenced by the Bandung conference but have taken the original ideas and actions into more progressive directions, it is argued in this article that the inclusion of the popular element is not only important to understand the history of the “Bandung spirit” but is also a necessary part of our thinking about the future of Bandung as a political project.     

春秋战国尚武盛行的原因探析

本文通过文献资料法,在中国期刊网上搜寻了所有关于春秋战国时期尚武盛行方面的文章。总结发现,这些文章都是从各个方面在谈春秋战国尚武的表现,而没有分析其尚武的原因。因此,本文从春秋战国时期尚武的原因为切入点来进行分析。     

多维文化视角下的大众武术

分析现代化语境中多维文化视角下的大众武术。认为:大众武术是一种生态休闲文化,它关注自然生态、人文生态和精神生态;大众武术是一种流行文化,它深受人们喜欢,促进武术的传播推广;大众武术是一种大众文化,它实现了参与者从精英到大众的转变,使普通大众真正成为武术的参与者。     

对传统武术战术打法探讨

为了提高武术散打技战术水平,推动散打运动的国际化发展,文章对传统武术战术打法进行了研究。研究表明:充分合理地运用阴阳战术法、虚实战术法、动静战术法、刚柔战术法、进退战术法、潜避战术法和乱环战术法等这些战术方法,对武术散打技战术水平的提高将起到十分重要的作用。     

The undulating contours of sōgō geijutsu (total work of art), or Hanada Kiyoteru's thoughts on transmedia in postwar Japan

This article provides an insight into the theorization of sōgō geijutsu or the work of total art during the postwar decades in Japan, primarily through the language of Hanada Kiyoteru, a notable communist critic during the 1950s, as a way to present a discursive precursor to what would be explored as intermedia in the 1960s. It is an attempt to trace the debates that were seen in journal Sōgō Bunka, which was established immediately after the war, and how the question of collectivity and collective production of art was discussed among the contributing critics, artists, and intellectuals. Totality as some may know already, is a problematic term that comes close to the wartime notion of ‘totality’, as it was employed for Japanese government's ideological deployment for its war efforts. Although the term has accrued a sinister ring, the critics mentioned in the article, especially Hanada, were determined to reclaim the term as a way of devising a postwar aesthetic-political platform. One important component of sōgō geijutsu was popular art and its relationship to the masses, as it was designed to relocate avant-garde art practices to the juncture of popular space and political praxis, while critiquing the modernist avant-garde art associated with high art. In addition to providing a fuller historiography of intermedia (or transmedia) in Japan, interrogating sōgō geijutsu also serves to shed some light on the complex and multivalent discourse of locating a ‘people’ and their communicative action. Through this history, the term totality gains a greater texture, no longer dismissible as a mere vestige of fascism in the minds of the Japanese artists and critics.     

Revel,Riot and Rebellion and The Social History of Politics

ABSTRACT

This article considers the ties between soldiers and civilian life in First World War Britain. Previous assumptions about soldierly alienation and disillusionment from civilian society have been questioned in recent years. This article adds to this discussion by examining the part played by National War Aims Committee propaganda in fostering links between soldiers and the home front. Representation of civilian activities, community, rurality and domesticity offered reassurance that Britain remained largely the same as soldiers remembered. The involvement of soldiers as propagandists also shows that attitudes cannot be deduced solely from the perspective of literary depictions of alienation.     

Hot-Heads,Gentlemen and the Liberties of Tradesmen

Abstract

Over the summer and autumn of 1739 Philadelphia’s two newspapers published competing versions of a hearing in the Pennsylvania assembly that was described as the ‘Affair of the Tanners’. What began as a minor property dispute in the colonial assembly became, with the aid of the local press, a citywide paper war for the support of the urban populace. This article argues the affair provides unique evidence for competing conceptions of the common good in the eighteenth-century colonial city, and was an expression of conflict with deep roots in Philadelphia’s history. The affair also shows how the medium of print could reflect both transatlantic cultural processes as well as distinctly local grievances, as a group of prosperous city artisans and their opponents utilized the city’s newspapers to articulate competing commonwealth ideologies.     

Eric Hobsbawm and the Significance of Jazz

ABSTRACT

This paper explores Eric Hobsbawm’s interest in Jazz, and argues that he helped popularise the music, gave it intellectual credibility and that his jazz writings are still relevant for jazz scholars and cultural historians. Jazz also influenced his view of history. Drawing on his recently catalogued private papers, it suggests Hobsbawm consistently argued for the historical significance of jazz, was flexible in the use of genre and subgenre and was aware of the role of the music business, and the way critics and writers helped shape the music’s meanings. The paper also argues that Hobsbawm wrote partly as fan, and that his penetrating analysis of jazz sometimes led him to undervalue other popular music forms.     

Rethinking the Rural Idyll

ABSTRACT

This article traces the profound social repercussions that resulted from the mass enlistment of British office workers into the armed forces during the First World War. Drawing heavily upon fictionalized autobiographies of the period, my study examines the various stages of the clerk's experience of the conflict and argues that the confidence gained during warfare by surviving office workers fundamentally shaped a more democratic postwar society. This change is evidenced, I argue, in the profile of the fictional clerk that emerges in British literature after 1918.