An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

转型期高校图书馆存在的问题与对策

当前，面临转型期的图书馆事业存在着一系列的问题，解决的途径和对策需要我们从技术、经济、人才三方面进行认真研究。     

以产业化经营推动我省粮食经济发展

在分析了我省粮食经济的成就和主要问题之后,提出以产业化经营推动我省粮食经济发展.指出我省农业产业化存在的问题是区域分工、产业结构调整和企业模式选择并进行分析.     

Destined to Design? How and Why Australian Women Choose to Study Industrial Design

Despite over three decades of legislation and initiatives designed to tackle the traditional gender divide in the science, technology and design fields, only a quarter of the registered architects in Australia are women. There are no statistics available for other design disciplines, with little known about why women choose design as a career path and who or what influences this decision. This qualitative research addresses this knowledge gap, through semi‐structured in‐depth interviews conducted with 19 Australian women who completed an industrial (product) design degree. Thematic analysis revealed three key themes: childhood aptitude and exposure; significant experiences and people; and design as a serendipitous choice. The findings emphasise the importance of early exposure to design as a potential career choice, highlighting the critical role played by parents, teachers, professionals and social networks.     

关于职业教育对经济社会贡献的探讨

职业教育在加快普及高中教育、提高教育年限、提高劳动者素质、促进经济增长、缩小收入差距等方面具有很大贡献.在当前中国加快经济转型进程中,国家应在统筹规划、资源配置、体制保障、机制设计、政策配套方面发挥作用,推动职业教育又好又快发展.     

知识经济对会计的挑战

从会计计量模式、会计程序和方法、财务报告三方面来探讨知识经济对会计的挑战 ,目的是正视新时代的到来 ,接受挑战 ,开拓进取 ,把会计学科推向前进     

近代中国谋求近代化历程初探

近代中国处于半殖民地半封建社会。政治腐朽，经济落后。为救亡图存，一些先进的中国人开始了谋求近代化的历程。本文拟谈近代化的内涵及近代化的历程，揭示了各个阶段近代化的主要主张及影响。从而证明亍近代中国学习西方先进科学技术，谋求近代化是近代中国的必由之路，同时为现代的改革开放积累了经验和教训。     

跨境电商发展背景下国际经济与贸易专业教育模式的思考

随着"互联网+"时代的到来,跨境电商这种新贸易模式得以快速发展。现阶段国际经济与贸易专业教育体系和人才培养仍有许多不足亟待完善,国际经济与贸易专业应适应新模式的需要,加快"双师型"教师队伍建设、加大实践教学力度和深化校企合作是解决国际经济与贸易专业发展瓶颈的良好对策。     

陕西省民办高等教育考察报告

陕西省民办高等教育发展很快 ,办学规模不断扩大 ,民办高等教育与公办高等教育共同发展的格局已初步形成。大胆进行教育创新 ,不断研究和解决面临的新情况、新问题 ,是陕西民办高等教育得以迅速发展的主要原因。为了促进民办高等教育进一步发展 ,应提高认识 ,提高质量意识 ,加强民办高校管理机构的建设     

改革开放以来(1978—2006)中国民办高等教育政策法规回顾与思考

本文在梳理改革开放以来民办高等教育政策法规历史演变的基础上,归纳了民办高等教育政策法规的主要特征及存在的问题与不足。