建国初期识字课本分析

建国初期识字课本是伴随着扫盲运动的发展而发展,识字课本既沿袭了传统识字教材的特点,保证系统连贯、循序渐进,又结合成人教育的特点,注重精简、快速、实效;在扫除文盲和提高国民整体素质等方面发挥了重要作用。     

打好武术进奥攻坚战

作为中国武术先导和窗口的竞技武术进入奥运会，是中国武术向外推广的一个重要战略目标，意义十分深远而重大，我们应该认清形势、顺应时代潮流、与时俱进开拓进取。我们应该认真总结经验，发扬成绩，正视困难、坚定信念，继续奋进。为武术进入奥运会那激动人心时刻的早日到来而开拓新思路，落实新举措，打开新局面，抓住北京申奥成功的千栽难逢良机，拿出北京申奥的精神和劲头，打好武术入奥攻坚战，最终武术进入奥运会的梦想就一定能够实现。     

奥运的商业价值与广告效应

奥运商业化运作的前提条件是其自身所拥有的巨大商业价值,奥运商业化运作的内在动因是其蕴有的巨大经济效益,而奥运商业化运作的核心要素则是其被世界传媒和跨国企业所看重与追求的全球广告平台和无可比拟的广告传播效应。     

论国际反倾销与中国的对策选择

WTO倡导的是公平、自由的市场竞争 ,而倾销将会破坏这种正常的竞争环境。1 995年WTO正式启动以后 ,其框架下的反倾销协议即成为世界范围内各国反倾销立法的统一规范。近年来 ,在经济全球化和贸易投资自由化的浪潮中 ,反倾销逐步演化成为各国普遍采用的维护公平贸易环境、抵制不公平竞争的重要手段之一。随着国际范围内反倾销案件的日益增多 ,中国遭受反倾销诉讼及倾销裁定率均居各国之首 ,已成为世界上最大的反倾销对象国。深入探索中国屡遭反倾销的原因并加强对策研究 ,已成为中国对外贸易顺利发展的重大课题。     

重庆文学发展与中国抗日战争--陪都文学运动形态解析

中国抗日战争为区域文学运动的兴起与发展提出了特定的战时文化环境,而重庆文学发展正是以陪都文学运动这一具体样态来走向中国文学运动的中心,并且通过主流化与现实化的动态交互过程,最终成为具有全国代表性的区域文学运动.     

Modern Campuses,Local Connections and Unconventional Symbols: Promotional Practises in the Canadian Community College Sector

Canadian community colleges operate within a trying market environment. They compete against a diversified group of post-secondary institutions, ranging from small and relatively unknown for-profit vocational colleges to larger and more prestigious public universities. To date, there has been no effort to empirically examine how Canadian community colleges market their services within this contemporary environment. This study provides a first empirical look at how Canadian community colleges render themselves appealing through promotional materials. Using novel web-scraping techniques and a combination of quantitative and qualitative content analysis procedures, it finds that this institutional type primarily showcases their: (1) linkages to their local community, and (2) modern physical facilities to convey an attractive organizational image. Canadian community colleges are also found to (3) rely primarily on unconventional organizational symbols.     

The power of political talk: how and when it mobilizes politically efficacious citizens’ campaign activity during elections

Political communication scholarship has investigated the mobilization effect of citizens’ political discursive behaviors during elections. With the recent advent of SNSs Social Networking Sites (SNSs) in the political communication environment, citizens’ discursive behaviors on SNSs have received increasing academic attention. This study examines (1) whether offline political talk mediates the relationship between political self-efficacy and election campaign activity (a type of political participation); (2) whether its mediation effect differs from that of SNS political talk; and (3) how those mediation effects vary according to citizens’ endorsed political ideologies. The results reveal that the effects of both offline and SNS political talk are statistically significant among conservatives, liberals, and moderates. Interestingly, the mediation effect of SNS political talk was substantially larger among liberals than among conservatives or moderates (i.e. a moderated mediation effect), while the effect of offline political talk was consistent across all three ideological groups. This study demonstrates that the electoral mobilization effect of SNSs is ideology-dependent, and is particularly based on the mismatch between SNS users’ political ideology and the current government's political orientation. Implications and limitations of the study are also discussed.     

四川省全民健身活动与少数民族传统体育研究

少数民族传统体育是少数民族在不同的历史发展过程中，为适应生活和生产而创造的，具有自身民族特色的、内容丰富多彩，形式新颖多样的体育项目。目前，我国已整理、发掘出676项少数民族传统体育。四川作为一个有着彝族、藏族、羌族、回族、蒙古族、僳僳族、纳西族、满族、布依族、傣族、壮族、白族、土家族、苗族等十五个少数民族的大省，利用少数民族传统体育项目促进四川省全民健身活动的开展。使四川省全民素质得到有效提高。最终全面实现小康社会的宏伟目标。     

从新闻宣传角度看待质的研究方法

质的研究方法是社会科学研究的一种方法。它是人们了解、分析、理解社会现象、社会活动和社会过程的一种活动[1]。从宣传角度看待质的研究方法,质的研究方法与新闻宣传具有一定的共通性,质性研究者在从事项目研究时需要对其宣传能力进行有意识地塑造,培养新闻工作者所应具备的"三个力",这对于质的研究方法的开展有一定积极意义。     

抗美援朝时期中国科学界的宣传和动员——以《科学通报》为中心的考察

作为中国科学院主办的一份科学普及性刊物,《科学通报》在抗美援朝这一特定的时代氛围下,除了刊载国内外科学发展方面的研究信息和成果外,还用相当的篇幅报道了中国科学界反对和抗议美国发动原子战争、宣传和支援抗美援朝运动、控诉和揭露美国细菌战罪行等有关抗美援朝运动的政治宣传和动员情况,不但表达了中国科学界抗美援朝的心声,而且让世人见证了中国科学界对这一关乎国运的政治事件的关注和影响,从而对新的视角下认识和研究抗美援朝运动具有重要意义。