奥运营销：如何抓住最后契机发力

本文认为在奥运会倒计时不到一年的最后冲刺阶段,企业应从以下几个方面入手进行品牌营销和推广:把奥运会与企业品牌和产品有效对接;除奥运赞助费之外,还要准备足够的品牌的营销推广费用;充分开发百姓的奥运热情,倡导全民奥运;企业的作业能力、执行能力以及快速反应能力亟须提高;作好准备,将奥运后营销赞助权益最大化利用。     

权变管理理论在招聘中的运用研究

招聘工作是企业人力资源管理活动的一个基础性环节,它是企业获取高素质人才的主要途径,招聘工作的好坏关系到企业的生存和发展。权变管理理论是当前比较流行的西方现代管理理论,如何将权变管理理论运用在招聘中是一个值得探讨的课题。文章介绍了权变管理理论,指出传统招聘存在的问题,提出在招聘过程中要重视权变管理理论的运用,做到招聘要因需制宜、因人制宜、因时制宜、因地制宜、因岗制宜。     

Volunteers in Special Libraries

The contributions of volunteers in special libraries have not been well-documented or researched. However, anecdotal evidence shows that volunteers have played a key role in the formation of many special libraries and continue to lend their skills and knowledge to these libraries. This column explores examples from the literature and gives a brief case study on the various ways philatelic libraries use volunteers. The scope of the column includes traditional unpaid volunteers, remote volunteers, crowdsourcing, internships, job training programs, and other voluntary or nontraditional work. Volunteer labor is far from free in terms of cost to the organization, but can provide benefits beyond simply unpaid labor including subject expertise, special skills, and community building. Special libraries looking to begin or expand volunteer programs are advised to study the lessons learned from other types of libraries and organizations with successful volunteer programs. Successfully managing volunteers requires careful planning and coordination just as managing paid staff does.     

乡村游客感知价值相关综述及市场拓展策略探究

本文通过对乡村游客感知价值的相关理论及实证研究的梳理,分析了旅游前、中、后不同阶段游客的感知价值及相关影响因素,提出要通过合理的营销刺激和有效的期望管理、数字化产品信息和可视化产品特点、丰富旅游活动和提升服务设施、重视售后服务和建立沟通渠道等策略来提升乡村游客感知价值,拓展乡村旅游消费市场。     

关于“基础”课拓展式实践教学的几点思考

思想政治理论课实践教学改革必须基于具体课程教学的需要,有效选择恰当的方式方法,以最大限度地提升课程教学的实效性。根据“思想道德修养与法律基础”课的课程特点、教育教学需要及拓展活动所具有的实践教育价值,将拓展活动引入思想政治理论课实践教学,通过实践教学形式的改变调动学生的学习积极性和教师的教育教学积极性,进而使“思想道德修养与法律基础”课成为学生真心喜欢和终身受益的基础课程。     

Beyond ‘export education’: aspiring to put students at the heart of a university’s internationalisation strategy

For many universities around the world, internationalisation means the recruitment of fee-paying international students (so-called export education) for primarily commercial reasons. For UK universities, international (non-European Union) students account for approximately 13% of their annual revenues, making them highly dependent on international student recruitment. This paper discusses the attempt by one UK university to change direction and develop a new approach to internationalisation which puts an international learning experience for all students at the heart of its new strategic plan. It discusses the obstacles to changing direction in this way and shares some of the lessons learned about how to roll out an alternative university-wide internationalisation strategy.     

专业音响企业的危机与转机

梳理突发疫情对专业音响行业的影响,思考应对之策,讨论建议可拓展的领域和技术方向。     

我国化学领域青年科技人才论文产出分析——以前5批青年千人为例

[目的/意义]目前，高层次人才引进已经成为我国提升科研实力的重要举措，考察人才引进后的论文产出情况，有助于掌握人才计划的实施效果。[方法/过程]文章通过Web of Science数据库下载题录信息，借助Bibexcel、CiteSpace和VOSViewer软件对前5批化学领域青年千人引进后发表论文的数量、结构、影响力、合作网络和基金支持情况进行分析。[结果/结论]研究发现，青年千人发表论文总数呈逐年上升趋势，论文平均被引高于化学领域国内和国际平均水平；存在若干已经形成规模的作者合作网络和机构合作网络，机构合作以国内机构合作为主；通过软件分析，青年千人研究的内容可以分为5个主要类别，分别是化学生物学、有机合成化学、新化学能源研究、高分子化学与物理、无机纳米材料；论文获得基金资助的水平高于全国论文项目资助的平均水平。研究提出通过建立合作网络、扩大合作网络规模，增加高影响力期刊发文数量，加强国际合作发表论文等建议提高中国化学研究的国际竞争力。     

The effect of context on student engagement in engineering

The self-belief, motivation, tendency to procrastinate and learning styles of engineering students are discussed. It is proposed that engineering has developed an idiom and a learning approach that favours the dominant client, i.e. men, while simultaneously undermining the self-efficacy and motivation of women. Thematic coherence and teaching within a context that is familiar to students have been shown previously to be effective approaches for engaging students and are extended here to utilise the common experiences of all students to initiate the learning cycle. These approaches are combined with a template for teaching that uses the 5Es (Engage, Explore, Explain, Elaborate and Evaluate) in order to render the fundamentals of engineering more accessible to all students. This methodology can be introduced by individual instructors, who will be rewarded by students who are more engaged, more motivated and more likely to give a higher rating to the instructor and the course.     

中部高校海外人才引进工作思考

中部崛起,关键靠人才。当前,人才流失、引进难度大已成为制约中部高校发展的瓶颈。随着新一轮海归潮的来临,中部高校必须解放思想,采取超常规的举措,建立一套科学、完善的引进人才政策体系和考评机制,增强服务意识,努力确保海外人才引得来、用得好、留得住,发挥最大效益。