Mobile marketing research: The-state-of-the-art

Rapid proliferation in the business potential of mobile marketing attracts researchers from various fields to contribute to the growing body of knowledge on the phenomena. Although the literature on mobile marketing is accumulating, the stream of research is still in the development stage, hence is highly inconsistent and fragmented. This paper aims to organize and classify the literature on mobile marketing and assess the-state-of-the-art in order to facilitate future research. The review covers 255 peer-reviewed journal articles from 82 journals published between 2000 and 2008. The resulting framework summarizes the progress in mobile marketing research and provides future research directions.     

结构、模式与创新——基于长尾理论的中国医药商业发展研究

本文依据长尾理论,论证了中国医药商业的核心问题不在于结构上的多、散、小,而同质化的经营模式,创新集体失语是根本问题.依据长尾理论,论证了中国医药商业企业建立长尾结构的必要性与实施方法,并于此基础上,提出了中国医药商业企业同质化资本并购、集成化供应链构造以及差异化知识并购的三阶段发展模式.     

阿里巴巴成功因素分析

近年来,随着信息技术和国际互联网的迅猛发展,电子商务这一全新的商业模式在全球得到迅速推广和发展,一些大型的电子商务网站开始出现赢利的局面。但是在激烈的市场竞争中,还有很多电子商务网站仍处于亏本的状态,迫切需要电子商务理论的指导。本文是对阿里巴巴成功因素的分析,首先介绍了阿里巴巴企业,接着分析了阿里巴巴成功的五个关键因素,意图在于找出阿里巴巴成功的关键因素,给其它电子商务企业以借鉴。     

Social commerce research: Definition,research themes and the trends

Social commerce, an emerging phenomenon rooted in social media and Web 2.0 technologies, has attracted the attention of many researchers. The number of publications on social commerce has grown exponentially in the past 10 years. Now, social commerce has become a significant emerging research area. In this paper, we first define the boundary of social commerce research and then attempt to review the extant literature in this area comprehensively and systematically. Based on the definition, this study surveyed 1369 peer-reviewed academic publications in the social media, Web 2.0, and other related areas. Following the survey, 418 of the publications were identified as social commerce research. Then, latent semantic analysis (LSA), a text mining approach, was applied to summarize the current state of social commerce research. LSA results show that there are three major research themes in the current social commerce research: organization, advertisement, and word-of-mouth. Each theme discusses topics such as innovation, user-generated content, and reputation, among others. In addition, we identify some interesting trends. The first main trend is that innovation, corporate reputation, and user-generated content remain the major research topics, although they are experiencing a slight decline. The second main trend is that online reviews, trust, and e-word-of-mouth are attracting more attention from researchers.     

Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts

Although social commerce is an important trend in practice, relatively few research studies have explored the impact of social commerce innovations launched within social networking sites. The deployment of a gift-giving service within a social networking site provides a unique opportunity to study the intersection of technological innovations and social norms and its potential to generate new revenue for ecommerce sites. Using Facebook Gifts as a real-world context for the study, we explore the factor structure of salient user beliefs influencing usage intention, and examine the relationships between beliefs and intention to use the service in a broader nomological network. Instead of adopting constructs from existing models, we started with the elicitation of salient beliefs and proceeded with successive stages of refinement to develop a suitable model. The empirical results show countervailing effects of perceived social utility and perceived convenience of the service on one hand, and low perceived value and privacy concerns on the other. A notable finding is the potential conflict arising between the expectations of effort associated with the procurement of a gift and the common perception of technology as reducing the required effort. The net result is that a technology-mediated gift service in the context of a social networking site runs counter to the social norms associated with traditional gift exchanges. This insight provides evidence of the dual challenge for social commerce initiatives. In order to be successful, new services in this area must leverage the potential of the technology as well as social practices.     

基于移动Agent的电子商务系统的设计

移动Agent是一个新兴的网络技术,将移动Agem的技术应用于电子商务系统可以解决当前电子商务面临的诸多问题。提出系统的需求分析,给出系统的总体结构,着重设计工作流程及系统功能模块,对移动Agent电子商务系统的开发做了初步的探讨。     

论苏州评弹的文化特征

苏州评弹的历史渊源可以追溯到16至17世纪的晚明,评弹艺术从诞生之初便吮吸着苏州文化的乳汁。承受着晚明以来新兴思潮的濡染,展现出富有近代色彩的文化特征;商业刺激是推动评弹艺术不断发展的最直接、最有效的动力,商业竞争也给评弹发展带来了诸多弊病;雅致与细腻的苏州文化决定了评弹的艺术风格与审美情趣,充满地域特色的评弹艺术成为苏州乃至江南地区重要的文化符号。     

基于Internet的电子商务课程教学系统的构想

针对Internet的电子商务课程教学,研究掌握电子商务课程的教学系统,提出建设电子商务课程教学系统的目的、目标、功能和特色,以及教学系统的特点。     

基于案例分析的电子商务实验课程体系构建研究

从电子商务实践教学的角度出发,分析了目前电子商务实验课程教学存在的问题,论述了构建基于案例的电子商务实验课程体系的必要性、重要性,探讨了基于案例的电子商务实验课程体系的建设目标、建设原则及建设方案。     

非国家工作人员贿赂犯罪要件及其修正

近些年来,随着我国市场经济不断发展,发生在商品流通和服务行业等的商业贿赂行为尚未得到有效根治。作为一种具有动态意义的违法犯罪活动,其触角已伸入到社会上许多行业和领域,并呈现出一系列新的特点和发展态势。为此,“两高院”先后联合公布、印发了《罪名补充规定（三）》及《适用法律问题意见》,以“非国家工作人员贿赂犯罪”替代原来的“公司、企业或者其他单位工作人员贿赂犯罪”,并就当前办理商业贿赂刑事案件适用法律的问题提出部分意见,从而更加有利于打击日益猖獗的商业贿赂犯罪。然而,此两次仅是有关罪名的改变和部分法律的适用,该罪构成要件并未明确改变。为了加强经济刑事立法,规范刑事执法行为,尚需进行犯罪要件修正,使之更加充实和完善,这有利于开创我国商业贿赂犯罪体系,建构惩防职务犯罪长效机制。