我国农产品物流电子商务化发展探析

目前我国农产品流通环节成本高、损耗大,因此造成流通效率低,农产品物流发展滞后,所以有必要大力发展农产品物流。笔者认为,通过加强农产品物流在电子商务平台下的协调整合,大力推广农产品物流电子商务化,能够有效地降低我国农产品配送环节成本,极大降低农产品损耗,实现农产品资源的优化配置,提升农产品物流运作效率,防范农产品价格巨幅波动,为农产品物流提供新的发展动力,切实为提高农民收入水平打下坚实的基础。     

西汉“盐铁会议”论争中的农本原则及汉代社会的农本观念

汉代《盐铁论》集中了西汉晚期中央政府和民间两派对武帝时期商业统制等经济政策利弊的争论,这些争论充分反映了汉代中央和民间两派在农商本末、经济干预与放任等政策问题上的显著分歧。但值得注意的是在争论所表现的表面分歧之下,汉代中央政府和民间两派实质上却都秉持了农本的价值原则,《盐铁论》也集中反映了汉代社会丰富的农本思想、观念。汉代社会的农本原则为历代所延续,成为国家进行商业政策调整的基本尺度,从而维持了中国封建社会经济农商结合,商业为辅的基本经济格局。     

民国时期温州商会与政府的合作与抗争

鉴于商会制衡国家的潜在势力,南京国民政府成立后对商会进行了整顿改组,但政府对商会的强权控制未能在短期内得以实现。改组后温州商会组织力量遭到削弱,但并没有完全丧失其独立性。在与政府诸多合作中,商会借助政府力量发挥自身能量,提高了为会员服务的能力,充分体现了商会的自主精神;而在反对政府控管的过程中,更让人真切感受商会与政府之间的不和谐音符强烈地跳动。这充分证明了商会具有较高程度的独立人格的商人团体的性质。     

建构主义视角下电子商务体验式实践教学研究

电子商务是以培养复合型、应用性人才为目的的一门新兴的交叉学科,同时也是经济管理类的一门必修课,运用建构主义改革传统的电子商务教育理念,采用"三位一体"的体验式实践教学体系,搭建开放式的网络教学平台,实现电子商务的新的实践教学模式。     

基于协同创新理念的电子商务教学体系研究

国内高校电子商务教学总体上处于初级阶段,现有的模式已经很难满足企业对电子商务专业人才的需求.基于协同创新理念构建的电子商务教学体系,有助于降低不协调因子对教学的消耗,提高人才培养的质量.建议体系的构建从理论与实践的协同、课程与新媒体的协同和跨学科的协同入手.     

近十年来李先念经济思想研究综述

李先念是伟大的无产阶级革命家、政治家、军事家,坚定的马克思主义者,党和国家的卓越领导人。他以丰富的经济管理经验形成了独具特色的经济思想,为我国社会主义建设事业提供了坚实的理论和实践基础,促进了我国社会主义经济建设取得伟大成功;为我国实现现代化提供了一些合理的、先进的思路,对加快推动我国社会主义建设也有重要的借鉴意义。本文主要针对近十年来学界对李先念财政经济思想、对外贸易经济思想、农业经济思想、工商业经济思想的研究进行综述。     

电子商务课程体系与教学内容改革研究

电子商务作为21世纪市场经济商务运营的主要模式,已经彻底抹去了泡沫经济的阴影。笔者在对所在学校往届电子商务专业毕业生的跟踪了解过程中,发现仍存在这样一些问题:学生毕业后没有如愿从事电子商务相关工作;从事电子商务工作过程中,学过的知识利用不上,知识结构错位;处理相关事务欠缺自理能力。这些情况让笔者不得不正视过去教学过程中存在的问题,而提出一些改革设想。     

An integrated view of particularized trust in social commerce: An empirical investigation

With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.     

Platform-based customer agility: An integrated framework of information management structure,capability, and culture

Platform-based customer agility is the ability to leverage the voice of the customer on a platform to achieve market intelligence and to explore competitive action opportunities. Prior studies have indicated the critical role of customer agility in enabling the survival and prosperity of contemporary organizations in a turbulent business environment, although how to develop this capability is not answered. The current research attempts to fill this theoretical gap. Drawing on the information management literature, we propose an integrative information management framework to investigate the process of developing customer agility. By conducting a case study of a leading e-commerce platform in China, we identify three types of platform-based customer agility (i.e. reactive customer agility, proactive customer agility, and coactive customer agility) in different phases of the growth of the platform. Furthermore, a process model is developed from the case study. It shows that platform-based customer agility is achieved by establishing information management structure, developing information management capability, and instilling information management culture. This study contributes to the knowledge on customer agility and information management. Detailed recommendations are also provided for potential practitioners.     

黄石市中小企业电子商务发展现状研究

黄石市作为矿冶城市,由于受传统矿冶营销思维的影响,在现代市场营销特别是电子商务推进方面启动较晚,在电子商务发展迅速的今天,处于一种尴尬的局面,特别是中小企业电子商务的进程更显滞后。文章收集了大量的资料,分析了黄石市中小企业电子商务发展的现状,提出了改进措施与建议。