A Primary Study on Netspeak

Language has changed greatly in the information age. Linguistic changes markedly reflect on the lexical aspects, for words are the most active factors in language. Netspeak is a kind of special language which is between spoken language and written language. Essentially, as a social variance of the modem language, it changes with the type or style of the language depending on the differences of the language carriers. It is an identity denotation for surfers on the Internet and a medium or tool for them to challenge traditions. This paper analyses the features and word-formation of netspeak. We can have a better understanding of netspeak in the new era with an understanding of the knowledge of lexical changes and word-formation.     

Incompatible Rhetorical Expectations: Julia W. Carpenter's Medical Society Papers, 1895–1899

This article examines 3 papers presented before the Cincinnati Academy of Medicine by 19th-century physician Julia W. Carpenter. The article identifies 3 strategies Carpenter used to negotiate the incompatible rhetorical expectations for women and for physicians. The published records of academy discussions provide evidence for Carpenter's colleagues' reactions to each strategy, revealing the complexity of her rhetorical situation and demonstrating the complex links among rhetorical practice, professional identity, and a communicator's social position.     

Transcultural Risk Communication and Viral Discourses: Grassroots Movements to Manage Global Risks of H1N1 Flu Pandemic

This article proposes a theoretical framework of transcultural risk communication to examine how global connectivities influence communication about H1N1 flu. A case study was conducted to investigate risk management policies at global, regional, and translocal levels to cope with health threats posed by the emerging H1N1 flu epidemic. We explored how risk management approaches by Chinese Internet users facilitated the employment of a unique risk measure of exit and entry screening for returnees to China.     

Everything is illuminated: What big data can tell us about teacher commentary

What happens to writing instructors’ feedback when they use a common rubric and an online tool to respond to student papers in a first-year composition course at a large state university in the United States? To investigate this question, we analyze the 118,611 comments instructors made when responding to 17,433 student essays. Using concordance software to quantify teachers’ use of rubric terms, we found instructors were primarily concerned with global, substantive, higher-order concerns—such as responding to students’ rhetorical situations, use of reason, and organization—rather than lower-order concerns about grammar or formatting. Given past research has determined teachers overemphasize lower-order concerns such as grammar, mechanics, and punctuation (Connors and Lunsford, 1988, Lunsford and Lunsford, 2008, Moxley and Joseph, 1989, Moxley and Joseph, 1992, Schwartz, 1984, Sommers, 1982, Stern and Solomon, 2006), these results may suggest the possibility of a generational shift when it comes to response to student writing. Aggregating teacher commentary, student work, and peer review responses via digital tools and employing concordance software to identify big-data patterns illuminates a new assessment practice for Writing Program Administrators—the practice of Deep Assessment.     

略论宗廷虎、李金苓先生的汉语修辞史研 究

宗廷虎、李金苓先生为当今汉语修辞史研究的领袖人物。其开创性的修辞史理论研究精深独到;其修辞史专题研究以语料丰富、发掘深入、论述精细、见解卓绝而著称,对中国修辞史的研究具有引领示范的重要意义。     

彭斯诗歌《一朵红红的玫瑰》的文体分析

《一朵红红的玫瑰》是英国18世纪末著名浪漫主义诗人罗伯特·彭斯（Robert Burns）的代表作之一,其文学影响历久不衰,至今仍为世界各地的人们所喜爱和传颂。从文体学的角度分析这首诗在韵律、句法和修辞上的独到之处,阐明其音乐美、结构美、修辞美的所在,有助于对此诗的理解和欣赏。     

感受象征的力量——福州城市发展的非言语修辞行为探析

修辞批评系统分析修辞者的修辞行为是否具有说服力、如何影响受众,从而挖掘修辞者的修辞动机和修辞目的。修辞者的修辞行为可分为言语行为与非言语行为。对于一个城市来说,其修辞行为与发展两者有机结合,不可分割。言语修辞行为、非言语修辞行为的内容、形式、过程等等,都可以极大地影响、决定城市发展的方向、策略、甚至成败。     

纵横家外交辞令中的修辞术

纵横家在外交过程中功利性目的很明确,言语有很强的针对性。在论辩过程中采用兵不厌诈等论辩手法、积极创设有利的语境、并运用类比、寓言等多种修辞手段。     

汉语语义修辞研究的构想

汉语修辞研究渐入低谷,定位语言学的修辞研究逐渐被边缘化。深入展开语义修辞的研究,是继承发展隶属语言学的修辞学的可行路径。研究中,要坚定"语言学为本"的学科定位;要坚持"语义分析为主导"的研究方法;更需明确语义修辞观下的研究内容及要点。     

汉语广告中的模糊修辞及其英译策略

汉语广告中经常使用模糊修辞手段使语言具有模糊性，为广告宣传产品信息、争取顾客、扩大市场起到重要的作用。通过分析的模糊修辞的表现力，在汉语广告英译时，可以采用以下几种方法，如：模糊译模糊，模糊词类的转译、保留模糊修辞格和套译法，再现汉语广告的模糊性，使译文达到与原文相同或相似的功能。