Export market orientation behavior of universities: the British scenario

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.     

小学语文阅读教学“标准”与“多元”探究

本文概述了"多元解读"的产生及其必要性,以及在实施过程中,如何避免对"多元解读"的过分追求所导致的语文阅读教学的一些误区。同时,本文对"多元解读"的现状加以分析并提出了一些解决问题的策略。     

试论高校学报的变革与编辑素质

高校学报作为学术交流、技术推广、信息服务的渠道，对推动我国教育事业及学术事业的发展起到了不可低估的作用。但随着市经济体制的逐步建立及各级高校的全方位变革，高校学报也面临着除弊革新的现实，其中，正确定位、办出特色及改变传统办刊模式中存在的弊端应成为高校学报变革的两个重要方面。同时，高校学报的变革对作为学报主体的编辑素质也提出了全新的要求。     

The moderating role of cultural orientation in explaining temporal orientation of self-referencing

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.     

探索高校科技期刊出版模式的改革措施

在介绍了当前国际上科技期刊主流出版模式以及跨国化、集团化、规模化的发展趋势的基础上,对我国高校科技期刊的出版模式进行了探索和研究,分析其体制机制、运营方式及各模式优缺点,并对高校科技期刊的发展定位以及集约化改革措施提出了一些建议,为促进我国高校科技期刊整合资源、做大做强提供参考.     

电视公益广告的价值取向与编辑风格

电视公益广告是一种特殊的电视传播形式，它发挥着重要的社会传播与教育功能，展现出独特的价值取向，而电视公益广告因编辑风格的不同在电视传播中呈现出不同的形态和效果。     

高校办高水平运动队发展定位的思考

运用文献资料、专家访谈、实地调查等研究方法,通过对高校高水平运动队发展现状的基本判断进行分析,找出目前存在的主要问题,探索适合我国高校办高水平运动队的发展定位,为我国高校高水平运动队建设的可持续发展提供参考依据。     

新康德主义对心理学研究取向的影响

历史上，作为世界现和方法论的哲学思想都会辐射到其他学科的研究。现代心理学也不例外地受到各种西方近现代哲学思想的影响。心理学存在两大对立的研究取向——科学主义取向和人文取向。新康德主义的哲学思想对心理学研究取向的影响表现为：引起主流心理学的反思。支持人文取向心理学研究；为整合取向提供社会历史文化维度。     

茶船古道的历史成因、发展及其影响

茶船古道是发端于明末清初,为输出梧州六堡茶而形成的一条独特的国际贸易大通道。这条水上运输通道以茶叶为媒介,以船为主要载体,以上万公里的航运线路为纽带,在数百年间不断推动着沿线国家和地区的繁荣发展。这条运输线路的形成和发展,经历了一个漫长的过程,是一个由内及外、由境内向境外逐步展开的递进模式,它在发展的高峰期与东南亚地区的大开发,以及我国东南沿海地区华工“下南洋”的风潮相伴相生,深深影响了沿线国家和地区居民的日常生活习惯和社会消费需求。对茶船古道进行挖掘和研究,对于多视角多层面地了解中国对外文化交往和发展进程具有非常重要的历史意义。     

学习成果导向的应用型工业设计专业递进式实践教学体系构建

学习成果导向教学重视成果输出、关注学生主体和关注教学质量持续改进。成果导向教学理念与应用型工业设计专业有较强的契合性,分析工业设计专业问题点,探索应用型工业设计实践教学合理体系,以学习成果导向理念循环链形成实践教学体系架构,解决实践教学体系中的目标性、结构性和策略性问题;以实践性能力导向重构课程结构,设置课程模块,培养递进性能力;构建能力进阶评量系统,设置相应考核目标和考核内容,逐级验收与持续改进,确保学生知识-能力-素质一体化发展。