Metastasis and retroactive causality in incentive rhetoric

Our contemporary moment is characterized by the pervasiveness of economics in social life, and the extension of “incentives” into new areas represents this movement’s keystone. Originally a fairly narrow term from neoclassical economic theory, politicians, journalists, and cultural ?gures deploy “incentives” to explain all manner of activity: judicial rulings, gendered wage gaps, and even whether soccer players score penalty kicks. To address this, I elucidate the trope of metastasis – the rhetorical mechanism by which social life is “economized.” Metastasis entails a ?gurative displacement, wherein cause shifts from one place to another. More than simply a spread of narrow economic ideas into culture, incentive rhetoric metastasizes. It displaces alternative explanations onto neoclassical market axioms. Since its proponents insist that incentives are causal mechanisms, I introduce Jacques Lacan’s interpretation of Aristotle’s discourse on causality. Lacan rereads Aristotle’s “?nal cause” from a rhetorical perspective, and forwards the retroactive causality of the symbolic order. Incentive rhetoric exempli?es this concept, in which all outcomes are explained as having been caused by a prior, unseen market force. Incentive rhetorics promise a universal code that unlocks the mysteries of human behavior that reduces all context to discrete individual choices, thereby providing a discursive alibi for economic inequality.     

Matters of Form: Questions of Race,Identity, Design,and the U.S. Census

This case examines how functionalist approaches manifest culturally based on users’ contexts. The authors conduct a critical visual semiotic analysis of the race and Hispanic origin questions on the 2010 U.S. Census form, demonstrating how incongruities in design potentially harm people. This demonstrates a need for adding critical analyses to design and research and it refocuses the Society for Technical Communication’s value of promoting the public good on to design and documentation in order to fight injustice.     

论广告英语的语言特点

本探讨了广告英语的语义特点、词汇特点及句法特点。     

Everything is illuminated: What big data can tell us about teacher commentary

What happens to writing instructors’ feedback when they use a common rubric and an online tool to respond to student papers in a first-year composition course at a large state university in the United States? To investigate this question, we analyze the 118,611 comments instructors made when responding to 17,433 student essays. Using concordance software to quantify teachers’ use of rubric terms, we found instructors were primarily concerned with global, substantive, higher-order concerns—such as responding to students’ rhetorical situations, use of reason, and organization—rather than lower-order concerns about grammar or formatting. Given past research has determined teachers overemphasize lower-order concerns such as grammar, mechanics, and punctuation (Connors and Lunsford, 1988, Lunsford and Lunsford, 2008, Moxley and Joseph, 1989, Moxley and Joseph, 1992, Schwartz, 1984, Sommers, 1982, Stern and Solomon, 2006), these results may suggest the possibility of a generational shift when it comes to response to student writing. Aggregating teacher commentary, student work, and peer review responses via digital tools and employing concordance software to identify big-data patterns illuminates a new assessment practice for Writing Program Administrators—the practice of Deep Assessment.     

「Vテモラウ」的意义和用法——具有事先请求的情况

「Vテモラウ」的意义与其先行动词的意义和モラウ的意义这两个因素有关。本文首先综合先行研究的观点分析提取独立动词「モラウ」的语义特征,然后,从「Vテモラウ」的先行动词的特征和「モラウ」的语义特征两方面分析「Vテモラウ」的句义和用法,确定具有事先请求的情况的「Vテモラウ」句的意义下位分类存在请求义、指示义、表达愿望义、许可义。     

中医方剂领域本体建模和语义推理实现

针对目前中医领域知识共享的现状,结合对中医方剂领域知识特点的分析,采用骨架法构建基于OWL语言的方剂本体模型。并以中医诊断和开方为应用场景,提出基于SWRL规则结合Jess推理引擎的方法,尝试中医领域本体的语义推理。     

基于知识元语义链接的知识网络构建

本文基于Brookes文献中的知识节点及Swanson文献间的隐性关联概念,提出了一种基于知识元本体语义链接的知识网络实现流程。文中给出了文献单元和Web信息的知识元认知抽取方法,知识元本体的结构建立和语义互联,以及利用Protégé技术实现基于知识元语义链接的知识网络构建步骤。     

语义网格环境下数字图书馆的服务整合

语义网络和网格技术在数字图书馆建设中的重要性已被业界所关注。语义网络应用于数字图书馆建设可以对其资源进行基于语义的标注,提供基于语义的资源浏览与检索;网格技术应用于数字图书馆建设可以整合分布、异构、自治的数字资源,获得资源透明调用的能力。     

Adaptive multi-feature fusion via cross-entropy normalization for effective image retrieval

Multi-feature fusion has achieved gratifying performance in image retrieval. However, some existing fusion mechanisms would unfortunately make the result worse than expected due to the domain and visual diversity of images. As a result, a burning problem for applying feature fusion mechanism is how to figure out and improve the complementarity of multi-level heterogeneous features. To this end, this paper proposes an adaptive multi-feature fusion method via cross-entropy normalization for effective image retrieval. First, various low-level features (e.g., SIFT) and high-level semantic features based on deep learning are extracted. Under each level of feature representation, the initial similarity scores of the query image w.r.t. the target dataset are calculated. Second, we use an independent reference dataset to approximate the tail of the attained initial similarity score ranking curve by cross-entropy normalization. Then the area under the ranking curve is calculated as the indicator of the merit of corresponding feature (i.e., a smaller area indicates a more suitable feature.). Finally, fusion weights of each feature are assigned adaptively by the statistically elaborated areas. Extensive experiments on three public benchmark datasets have demonstrated that the proposed method can achieve superior performance compared with the existing methods, improving the metrics mAP by relatively 1.04% (for Holidays), 1.22% (for Oxf5k) and the N-S by relatively 0.04 (for UKbench), respectively.     

基于应用型人才的实用英语修辞学教育探索

经济新常态下,社会发展对于人才的需求不断提高,应用型人才开始在各个领域崭露头角,迅速成为高校乃至职业院校人才培养的重点。从应用型人才培养的角度,实用英语修辞学教育有着非常积极的作用,应该得到足够的重视。本文从应用型人才以及实用英语修辞学课程的内涵出发,就基于应用型人才的实用英语修辞学教学策略进行了分析和讨论,希望能够促进教学水平的提高。