Factors affecting the adoption of social network sites: examining four adopter categories of Singapore's working adults

Adapted from Chang et al.'s (2006) models, this study examines factors that influence adoption and non-adoption of social network sites (SNS) in adopters (Continuers, Discontinuers) and non-adopters (Potentials, Resistors). Chi-square and t-test were used to analyze the survey data of Singapore's working adults and Internet users (N =222). The findings reveal innovation characteristics (relative advantage, compatibility, complexity) and perceived popularity differ significantly in three pairs of adopter categories. Results show Continuers and Potentials are concerned more about image than Discontinuers and Resistors, while technology cluster differs between adopter vs. non-adopter and Continuers vs. Discontinuers. Moreover, the study suggests younger people tend to adopt SNSs, females continue to use SNSs more, and potential SNS users are more innovative. Lastly, a regression model to forecast the adoption of SNSs is proposed in which age, compatibility, technology cluster, and perceived popularity are predictors.     

US host nationals' attitudes toward Japanese: the role of communication and relational solidarity in the intergroup contact hypothesis

Guided by the intergroup contact hypothesis and intergroup contact theory, the authors examined US Americans' (N=403) communication experiences and relational solidarity with their most frequent Japanese contact and associations with their attitudes toward Japanese as a cultural group. Structure Equation Modeling (SEM) results showed that both communication frequency and quality had an indirect effect through relational solidarity on affective, behavioral, and cognitive attitudes, demonstrating the critical mediating role of relational solidarity. Results also revealed that communication quality was positively and directly associated with the attitudinal measures. Implications of the findings are discussed with respect to prior literature on relational communication in intergroup and intercultural contexts.     

Putting community first: mainstreaming CSR for community-building in India and China

Community-building is studied as a multidimensional process that leads to sustainable improvements in the well-being of individuals, families, communities, and society as a whole. The study looks at the role organizations play in developing countries as an integral function of inter-connectedness between organizations and community. A total of 100 Indian and Chinese organizations were analyzed for the available corporate social responsibility (CSR) information and initiatives using quantitative content analysis. The sample was drawn from the 2011 Forbes Global 2000 list. Significant differences were found between Indian and Chinese organizations in the levels of community-building. Findings also revealed information on the most common CSR terms, issues, and modes used by the organizations and how those differ culturally. Cultural scores on collectivism were also looked at for each country to analyze the relationship between organizations and community-building.     

从作者视角辨识中国体育学术期刊核心竞争力

从作者视角,结合核心竞争力理论与期刊宏观发展分析,辨识中国体育学术期刊核心竞争力问题,针对具有代表性的核心竞争优势期刊进行案例讨论,如《首都体育学院学报》的审稿程序优势,《体育学刊》的网络影响优势,《天津体育学院学报》的审稿周期优势,《体育与科学》的汇聚人气优势,《体育科学》的体制身份优势等,得出身份决定命运的时代逐渐淡出历史舞台的结论。     

网络群体事件研究——以“犀利哥”事件为例

近几年来,随着网络技术的不断发展,信息传播变得更加方便快捷。网络群体事件也陆续出现在我们的面前。我们在面对这些新型的群体事件时,应该思考：它为什么会发生和是怎样发生的;网络在这些事件中究竟起到了什么样的作用？     

基于知识转移视角的科技学术期刊传播力探讨

基于知识转移视角,从发挥传统内容优势,借力数字化,重构期刊知识内容体系,增强知识转移目的性;通过网络平台扩展期刊在知识转移过程中的中介效应,促进知识过程与知识结果的互动与转移;搭乘大众媒介,延展期刊科学传播功能,增强知识转移的广度等维度分析媒介融合环境中提升科技学术期刊传播力的策略。     

Web2.0环境下用户信息搜寻行为研究框架

Web2.0环境下,用户信息搜寻行为内涵进一步丰富,外延也得到了一定程度的扩展。在分析国外隐含"Web2.0思想"的信息搜寻模型基础上,构建了Web2.0环境下用户信息搜寻行为研究框架,对框架的各要素及过程进行了论证,以期为相关研究提供宏观指导。     

Distinguishing technologies for social interaction: The perceived social affordances of communication channels scale

The concept of affordances in communication technology research has proven to be heuristically provocative, yet perceived affordances are rarely measured. After extracting commonly cited social affordances from the literature, we developed a measure to assess participants’ perceptions of these affordances. The scale was tested across eight communication channels in two studies (face-to-face; texting; phone; email; posts on social networking sites, specifically Facebook; instant messaging; Skype videoconferencing; and mobile app Snapchat). A factor structure was developed in Study 1 and confirmed in Study 2. The resultant Perceived Social Affordances of Communication Channels Scale includes 41 items measuring 10 communicative affordances: accessibility, bandwidth, social presence, privacy, network association, personalization, persistence, editability, conversation control, and anonymity. Potential methodological and theoretical applications are discussed.     

Interviewing interviewers: Collecting,analyzing and generalizing from occupational life histories of journalists

This article considers the implementation of the life history approach in the study of media professionals, based on an analysis of the occupational life histories of 77 active and former Israeli journalists. The article first discusses the decisions made throughout execution of the project. Next, it explores three key features of the dynamics of life history interviewing. Finally, the article examines the ways in which data gathered through life history interviews can be generalized.