Relationship quality,community promotion and brand loyalty in virtual communities: Evidence from free software communities

The Internet has favored the growth of collaborative platforms where marketers and consumers interact to develop more engaging products and services. These platforms are usually centered in a specific brand/product and their members are linked by a shared admiration to that brand. This paper analyzes one of the most powerful online collaborative platforms, the free software (FS) case, which involves a lot of virtual communities developed around products such as Linux or Android, the new Google's mobile operating system. Our purpose is to determine some of the main antecedents and consequences of the consumer involvement in this type of communities. Results have shown that satisfaction with a virtual community may increase the level of consumer participation in that community. At the same time, a greater identification with the virtual community may increase indirectly the consumer participation thanks to the enhancement of his/her satisfaction with the community. We have also found positive and significant effects of consumer identification and participation on the level of community promotion. Finally, positive and significant effects of consumer participation and satisfaction with the community on loyalty to the FS were also found. These findings allow us to conclude some interesting managerial implications.     

Initiating private-collective innovation: The fragility of knowledge sharing

Incentives to innovate are a central element of innovation theory. In the private-investment model, innovators privately fund innovation and then use intellectual property protection mechanisms to appropriate returns from these investments. In the collective-action model, public subsidy funds public goods innovations, characterized by non-rivalry and non-exclusivity in using these innovations. Recently, these models have been compounded in the private-collective innovation model where innovators privately fund public goods innovations. Private-collective innovation is illustrated in the case of open source software development. This paper contributes to the work on this model by investigating incentives that motivate innovators to share their knowledge in an initial situation, before there is a community to support the innovation process. We use game theory to predict knowledge sharing behavior in private-collective innovation, and test these predictions in a laboratory setting. The results show that knowledge sharing is a coordination game with multiple equilibria, reflecting the fragility of knowledge sharing between innovators with conflicting interests. The experimental results demonstrate important asymmetries in the fragility of knowledge sharing and, in some situations, more knowledge sharing than theoretically predicted. A behavioral analysis suggests that knowledge sharing in private-collective innovation is not only affected by material incentives, but also by social preferences such as fairness. The results offer general insights into the relationship between incentives and knowledge sharing and contribute to a better understanding of the initiation of private-collective innovation.     

满足顾客需求的产品平台稳健性研究

摘要：针对汽车产品平台稳健性问题,依据产品开发流程,应用质量功能展开理论,建立了空间变量指数模型,提出了减少顾客需求不确定性的方法。运用案例研究方法,以上海某汽车企业参与全球产品平台开发为例,采用空间变量指数模型进行分析,对模型进行了检验并提出了对策,验证了空间变量指数模型在降低不确定性方面是可行的,最终能够降低成本并实现提升企业竞争力的目标。     

“云图书馆”平台的架构与实现

通过对山西财经大学＂云图书馆＂平台技术与应用的探讨分析,论述了图书馆云计算平台的基础架构和功能,探讨了图书馆进入云计算平台的策略和途径,提出了图书馆向云计算平台迁移的内容与方法,为图书馆从设备、应用和服务等资源全面向云计算转变提出了具体的方向。

Abstract：

Based on the analysis of the technology and application of the＂cloud library＂platform in Shanxi University of Finance and Economics,this paper discusses the basic architecture and function of the cloud computing platform in library,explores the strategies and approaches for library to enter into the cloud computing platform, and brings forward the content and method for library to migrate to the cloud computing platform. The paper gives specific directions for transforming the library into cloud computing completely from the perspective of device,application and service.     

青岛港物流公共信息服务平台的架构

港口作为交通运输的枢纽,不再是简单的装卸货物集散地,其功能已发生变化,对我国港口城市、区域经济的发展起到了促进作用。本文旨在分析青岛港物流公共信息平台的功能、架构及建设的迫切性和可行性。通过本文可知青岛港物流公共信息平台的建成,对于提高青岛市现代物流管理水平,增强港口和相关物流企业的整体竞争实力,具有十分重要的意义,为该信息平台的建设提供决策依据。     

基于层次分析法的竞争情报软件可用性评价

首先构建了竞争情报系统软件可用性测评体系,针对国内三大竞争情报系统软件进行了实际测评并使用层次分析法对测评数据进行分析,希望为竞争情报系统软件的设计开发提供一些新的思路。     

信息共享平台在国防科技情报研究中的应用探讨

信息技术的发展赋予了国防科技情报研究新的机遇和挑战。从用户需求、研究力量和研究方式三个方面分析了国防科技情报研究的现状,指出了存在的问题;为了提高国防科技情报研究的效率、质量和加快研究人才的成长进程,在国防科技情报研究中引入了信息共享平台是十分必要的;并详细介绍了信息共享平台的作用、组成要素和功能实现;最后提出若能将信息共享平台标准化后推广应用,必将极大的推动我国国防科技情报研究事业的发展。     

网络信息时代高校学科馆员发展方向的新探索

关于网络信息时代高校学科馆员岗位职责的扩展延伸,该论文从网络信息平台、讲座与培训、定题服务、科技查新服务几方面进行了论述,对高校学科馆员的发展方向进行了新的探索。     

基于AHP-模糊综合评价方法的企业重组财务协同效应分析

财务协同效应分析对于企业重组尤其是并购重组来说是一个具有战略性意义的问题。通过构建评价指标体系,综合运用层次分析法(AHP)和模糊综合评价方法,以国美并购永乐为例对企业重组的财务协同效应进行评价分析,得出该并购重组财务协同效应状况为良好的结论。该方法对于评价企业重组财务协同效应具有很好的实际意义和应用价值。     

基于AHP-FCE模型的珠海进出口公共技术服务平台运行能力评价实证研究

加强公共技术服务平台建设对于提高中小企业质量技术水平、增强自主创新能力、实现战略转型具有重要意义,而建立科学、完善的绩效评价体系是推动平台健康发展的有力保障。以珠海进出口公共技术服务平台为例,从建设者和使用者的视角,应用层次分析法与模糊综合评判法构建平台运行能力综合评价模型,对其2015年运行状况进行实证分析,并根据分析结果提出改进措施和建议,为平台建设运行与可持续发展提供参考依据。