C2C环境下感知信誉对购买意愿影响的实证研究

将感知信誉影响因素划分为6个方面,确定了感知信誉的4个维度,构建了一个感知信誉影响因素正向作用于感知信誉,进而影响消费者购买意愿的概念模型,并通过结构方程模型方法对模型进行检验,验证了感知信誉影响因素对感知信誉、感知信誉对消费者购买意愿的正向影响。最后,对交易平台如何改进信誉系统、买家如何选择高信誉卖家及卖家如何展示信誉等方面提出了相关建议。     

Influencing citizen behavior: Experiences from multichannel marketing pilot projects

Information technology allows national and local governments to satisfy the needs of citizens in a cost effective way. Unfortunately, citizens still tend to prefer traditional, more costly channels, such as the front desk, phone and mail. Through pilot projects government agencies attempt to influence this behavior of citizens, directing them towards the online channel. With this paper we provide insight into the possibility to influence citizens’ behavior in the complex landscape of multi-channel service provision. The paper systematically compares five pilot projects using a framework that is based on organizational and marketing literature. The results show that socio-psychological factors are crucial in multi-channel management, much more than the technology itself. We conclude that citizens can be directed towards the online channel. However, not all projects are successful. Economic and legal instruments tend to sort more direct effects than communication or service instruments. Moreover, organizational factors such as bureaucracy often hinder eventual success. Choosing a smart and relatively small scope and strong project manager may help to evoke success in directing citizen online behavior.     

团队特征变量对知识共享影响的实证研究

本文探讨了影响知识共享的团队特征变量,并采用多层线性模型(HLM)对234个工作团队的813名成员的有效调查问卷进行了实证检验。结果表明,互依性(即任务互依性和成果互依性)与团队效能感均对知识共享起到积极影响作用;成员能力梯度对知识共享有负向影响作用。此外,任务互依性与成果互依性的交互作用对知识共享的影响也是显著的。最后对如何有效促进团队知识共享提出了建议。     

中国国家公园发展的路径选择:国际经验与案例研究

中国国家公园发展处于拐点时期,借鉴国际经验,剖析典型案例,探寻发展路径具有突出现实意义.从管理理念、管理体制、资金机制、经营机制四方面对世界上三种代表性国家公园模式的共同理念与“中国大陆首个国家公园”的比较表明,其管理制度和运行机制尚不是国际公认的国家公园模式.未来中国国家公园的发展,需要借鉴IUCN标准,重塑全国保护地体系;建立三级自然保护理事会及其法人治理模式,重构行政管理的条块格局;建立国家公园特许经营制度和相关者的利益保障机制;加大公共财政投入,分步实施,自然遗产逐步回归公益.     

浙江省人才集聚度对贡献率的影响机制

以浙江省相关统计资料为依据,实证研究了典型行业的人才集聚度对贡献率的影响程度。实证结果表明：人才集聚程度越显著,对产业的贡献率就越高;人才集聚的子效应对产业贡献率的影响存在明显差异,尤其是人才集聚的规模效应对于产业贡献率的影响最为明显。因此,构建人才的引进机制、培养机制和环境机制对提升人才对产业发展的贡献率尤为重要。     

网络百科全书公众参与影响因素研究

 网络百科全书是随着Web2.0技术的发展而出现的新的知识创造和传播方式。网络百科全书的成功依赖于广大用户的积极参与和贡献。本研究基于虚拟社区感的概念和理论,建立互联网用户参与网络百科编写的影响因素的理论模型,并进行了实证研究。研究结果表明网络用户在网络百科系统中的成员感、影响力和沉浸感,以及网络百科社区中的社会资本、评级制度和系统平台质量对其参与度有着显著的影响。     

制造企业模仿活动的路径及其影响因素：多案例研究

模仿是非常重要的技术提升手段。针对当前学术界对模仿路径及其影响因素鲜有研究的情况,基于成本收益模型,通过多案例研究,提出企业模仿路径及其影响因素。     

科技和产业对接与集群企业竞争力——基于绍兴市的调查与分析

集群企业竞争力的提升,不仅与R&D的投入水平、产业集聚程度等因素有关,还取决于科技和产业的有效对接.基于浙江省绍兴市14 262份问卷的调查与分析,运用SPSS16.0统计软件,实证研究了科技和产业对接对集群企业竞争力的影响及其程度,并提出了若干政策建议.     

关于清代学者刘熙载文献资源开发的思考

清代学者刘熙载在治学、教学和文艺理论方面成就卓越,留下了若干种著述。论文通过对刘熙载生平及其著述的介绍,论述其文献资源开发的意义,同时根据兴化市图书馆现存文献和国内对刘熙载的研究现状,提出一系列的文献资源开发策略和建立研究基地的设想。     

Factors that influence the establishment of a network of medical libraries in the Philippines

This paper sought to identify the factors affecting the establishment of a network of medical libraries in the Philippines. This paper dealt with the following questions: What facilitates or hinders the establishment of a network of medical libraries in the Philippines? What are the advantages and disadvantages of having a network? Is it feasible to establish such a network? Who will manage the network? What are the network’s functions and services? What are the requirements to join this network? What are the governing policies and guidelines? The researcher sent survey questionnaires to heads of medical libraries who are members of the Medical and Health Librarians Association of the Philippines (MAHLAP) and/or the Association of Philippine Medical Colleges (APMC). After the initial survey, the researcher conducted focus group discussions (FGD) participated by the MAHLAP 2010 Board of Officers. The researcher also interviewed networking experts and heads of medical institutions to obtain their opinion and suggestions on network establishment. Frequency analysis was used to count preferences of librarians regarding the facilitating and hindering factors affecting the establishment of a network of medical libraries. The study revealed that the key factors affecting the establishment of a network include administrative support and budget to address hindrances such as networking costs and other requirements for joining a network. Attaining these key factors directs the readiness of medical librarians and libraries to establish a medical library network. The researcher recommends that potential member libraries sit down and further discuss the establishment of a network of medical libraries. MAHLAP should take the initiative to convene its members and present to them draft policies and guidelines. Once discussed, this can be submitted to APMC for the head’s of institution review and approval. Once the invitation for membership is approved, librarians can meet to finalize the guidelines.