关于奥运会背景下体育营销发展思路和经验的探讨

体育营销是提升企业品牌知名度与品牌形象,扩大产品销售和提高企业市场竞争力的有效方法。在奥运会体育营销战略中,企业应将商业营销与人文精神、创造力、持续性、整合等概念相结合,使得受众更深刻地理解体育精神,满足产品带来的高层次的精神需求,提升和延伸品牌价值。     

基于.NET架构的J2EE技术设计与开发远程教学系统平台

提出并实现了一个基于.NET架构的J2EE标准,以WebService为基础的web服务器构建多媒体远程教学系统平台,以此教学平台框架开发的多媒体远程教学系统具有更高的跨平台性和互动性。利用基于.NET架构的J2EE标准,提出了远程教学系统平台的系统设计与实现方法。     

坚持科学发展观 增强社会服务功能——区域大学教育改革与创新初探

区域大学增强社会服务功能,是区域经济社会发展的客观要求,也是高等教育自身发展的内在需要。因此,坚持科学发展观,科学定位,完善功能,立足当地实际,发挥专业优势,形成办学特色,积极为区域经济社会服务,是推动教育改革与创新,提升区域大学办学实力的重要途径     

民国时期湖南私立教育的特点与兴盛原因探析

民国时期湖南的私立教育曾走过了一条极不平坦的道路，在它的发展过程中，呈现了以下特点：私立学校，门类齐全，尤以小学与中学为盛；私立学校遍布三湘大地，但多集中在长沙与中小城市；历经风雨，经久不衰；办学中的相对独立性。私立教育发展的原因在于：一是有一批矢志教育，磨血兴学的办学中坚；二是有一批经严格挑选而有敬业精神的教师队伍；三是与国民政府及省政府的有关鼓励政策分不开；四是受到湖湘文化与新文化运动的深刻影响；五是得到了热心教育的人士与社团的资助。     

长江口综合整治开发规划对该地区的影响分析

《长江口综合整治开发规划》已经国务院批准,它对正确处理长江口治理开发与生态环境保护的关系,维护长江口河势的稳定和深水航道以及其它基础设施的安全运行,水土资源和岸线资源的合理开发利用,保障防洪（潮）安全,保护生态环境,促进长江口地区资源、环境和经济社会的协调发展等方面都将具有深远的影响。     

反思与中小学教师专业成长

对于中小学教师而言,反思直接指向的是教师个人以及群体的教育实践,它促使教师去思考教育实践的发生发展及实践的意义。反思唤醒了教师的主体意识,它可以帮助教师去审视自己的教育行为,意识到自己是教育实践的承担者。反思也使教师在复杂的教育情境中,评价自己行为的后果,形成工作的主动性、能动性和自觉性,不断地改进自己的教学实践,更好、更有效地开展教育活动。     

Writing for professional recognition in higher education: understanding genre and expertise

ABSTRACT

This study draws on the theoretical frameworks of genre theory and writing expertise to explore how educators manage and excel in writing for professional recognition. Semi-structured interviews were conducted with four educators from different disciplines in which participants discussed their experiences of preparing and writing for Senior Fellow. Despite the fact that writing for professional recognition can be a contentious genre to manage with its reflective features favouring those from certain disciplinary backgrounds, the participants described positive and affirming experiences. The findings also suggest that educators are strategic in their approach, and that the writing process can have unexpected affordances including a developed knowledge of writing, professional confidence and a sense of empowerment. The findings have implications for developing systems and resources to support educators preparing for fellowship.     

An educational framework for participatory action learning and action research (PALAR)

The purpose of this article is to provide an educational, theoretical, and methodological framework for using a special kind of action research, namely PALAR (participatory action learning and action research). This integrated methodology of lifelong action learning (AL) and participatory action research (PAR) has been developed over the past 25 years. It has been proven to be an effective approach to individual, professional, organizational, community (and generally practice) development. PALAR can be instrumental in pursuit of social justice and is well suited for both experienced and beginning researchers interested in researching and improving their own practice. The article illustrates with case examples how this framework has been put into practice for various programs in a variety of fields and countries. The PALAR framework is the basis for a generic program design, structure, and content, and for processes of learning, teaching, assessment, evaluation, and leadership development. It is a systemic and systematic program on how to design, justify, conduct, evaluate, write, and publish research that is particularly useful for community or work-based theses at master’s, professional doctorate, and PhD levels. An original feature of this article is its comprehensive overview and summary of the theory and practice of PALAR for the first time, with references to further readings.     

西部大开发的生态伦理问题研究

探讨了西部大开发中的生态伦理问题，认为倡导生态伦理是西部大开发的内在要求，是西部大开发主体实线的行为规范。生态伦理可以消除生态危机的发生和防止生态环境进一步恶化，有利于西部地区经济的可持续发展。     

Does maternal employment influence poor children’s social development?

Various initiatives over the past 40 years have aimed to strengthen children’s early learning and social development. One policy theory—manifest in recent welfare reforms—postulates that requiring single mothers to work more outside the home will advance children’s well-being. We first examine whether young children’s social development is related to maternal employment among 405 women who entered welfare-to-work programs in 1998. For girls, age 24–42 months, we found that their mother’s recent employment duration was significantly associated with a lower incidence of aggressive behavior and inattentiveness, measured by two scales from the Child Behavior Checklist (CBCL 2/3). Yet these relationships with employment were weaker than more robust associations observed for proximal child-rearing practices, including the frequency of reading with the child, enforcing a regular bedtime, the propensity to spank the child, as well as levels of maternal depression. We then assess whether broader measures of the mother’s economic security help to predict these proximal determinants of development. We observed that food security and indicators of job quality consistently predicted the proximal factors. Structural equation models (SEM) provided additional evidence that these broader indicators of economic security, but not recent employment per se, operated through parenting practices and maternal depression to influence girls’ and boys’ social development. These results are consistent with recent findings from random-assignment experiments, showing that employment gains rarely affect child outcomes unless mothers’ income and broader economic security also improve.