SYMBOLIC PRODUCTION AND VALUE IN MEDIA INDUSTRIES

This article discusses value creation within the fields of cultural production. It departs from Bourdieu's field model, and seeks to develop it to fit unrestricted cultural production, for example television production. Bourdieu for the most part discussed the production of value (or forms of capital) in relation to fields of restricted cultural production, that is, within the fine arts (e.g. art, literature). Although one of his best known works dealt with television, one cannot say that he used the possibilities inherent in his own theory thoroughly enough to analyse this field of mass production. This article builds on recent discussions on the role of field theory in media studies, and seeks to contribute to the development of a theory of value production in fields of large-scale or unrestricted cultural production. It is argued that the conflation of commercial value with other kinds of value is more intense in the subfield of unrestricted cultural production, as production in this part of the field needs to obey outer demand in a way that production at the pole of restricted production does not.     

Analyzing Cataloging Job Descriptions: Are Cataloging Jobs Disappearing,Changing, or Merging?

Abstract

To determine the state of the cataloging job market, this study compares job advertisements from August 2016-August 2018 advertising for jobs with cataloging in the title, metadata in the title, and cataloging and metadata in the title. Given ongoing concerns about the impact of metadata jobs on the cataloging job market, this study asks the questions: Are cataloging jobs in fact “disappearing” and becoming metadata jobs? Are entry-level jobs disappearing, perhaps contributing to the idea that there is a lack of qualified catalogers? Is there a difference in position level between cataloging and metadata job advertisements that can account for a lack or perceived lack of available cataloging jobs? Are there more entry-level or mid/supervisory positions advertised? Are cataloging and metadata jobs really separate, or should they be considered one position called cataloging and metadata?     

广告学专业开设影视制作课程的教学研究与实践

以往广告学专业开设影视制作课程面临教与学的双重困惑,有鉴于此,我院大胆改革,创新影视制作课程的教学与实践,积累了丰富的经验,取得了较大的成果。     

关于观众排斥电视广告现象的思考

虚假广告、广告形式媚俗、表现手法雷同与重复、创意单调与生硬等是人们对电视广告产生排斥的主要原因。观众排斥电视广告将使广告主投资失去效应,影响电视广告行业的发展。     

电视新闻专题节目特点及发展趋势探析

本文分析电视新闻专题节目的特点、优势以及存在的不足,探求其发展趋势,并提出建设性意见。     

广告文案写作原则试说

广告的传播过程是跟受众进行交流的过程。根据言语交际的一般原理，广告文案写作应该遵守真实准确、诚恳善良、生动自然、鲜明有力的原则，如此才有利于商品的营销和广告业自身的发展。     

文学作品中的影视元素探析——“文学影视相对论”之一

文学作品中的影视元素,第一是人物活动的空间要多变,处在运动中;第二是故事线索可以单纯,但过程要曲折,情节要富有悬念;第三是人物的性格和命运最好处于变化当中,变化的模式至少有四种：从A到A′;从A到B;从A到B再到A;A与B换位。     

公益广告从“有创意”到“有效”

评价公益广告优劣的标准不是其过程是否“有创意”,而是结果是否“有效”。孤立于效果之外评价公益广告的创意性是哗众取宠、毫无疑义的。是否有效的评价依据有两个方面：促使受众产生公益行为和建立公益观念。前者是即时性的,后者则具有长远的意义。     

广播电视工程专业实践教学体系的构建与实施

面向21世纪的大学生,不仅要有扎实的专业理论知识,还要具有较强的专业适应能力.根据我校广播电视工程专业的实践课程体系的设置与整体优化,对实践教学体系的构建进行了阐述,并提供了实践教学的实施方案.     

和谐社会呼唤旅游广告语以人为本

构建和谐社会是我国今后经济社会发展的战略目标。作为我国国民经济体系中发展最快、最具活力的新兴产业,旅游业在构建和谐社会中的作用日益显现。拟运用接受美学理论,通过对旅游英语广告语的成功案例分析来阐明旅游业的发展离不开广告的宣传;只有树立以人为本的科学发展观,旅游业才能持续发展,构建和谐社会的目标才能得以实现。